Marketing #Unfiltered

Sophia
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Aug 22, 2023 • 27min

Ep 112 | The business growth advice that works for *everyone*

The business growth advice that works for *everyone* And  I mean that, I don’t know one person that this hasn’t been true for. Today I’m sharing some behind the scenes on what the first few years of business looked like for me. And while the way my business looked / looks doesn’t have to be anything like how your business looks, one thing is true for all of us: SIMPLIFICATION SETS YOU UP FOR SUCCESS. So today is really about learning how to zero in on the thing that is going to make the biggest difference, so we can stop getting distracted by the shiny objects that keep us spinning our wheels and not going anywhere.  I’ll walk you through: A behind the scenes of what I focused on The biggest takeaways which I think EVERYONE must fully embrace And a simple lesson that I’ve never known not to help someone go to the next level Resources: Seats to the FREE 38 Minute Content Solution are available!Snag yours here: https://www.gotocoach.club/38minutes 
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Aug 18, 2023 • 1h 6min

Ep 111 | How to make your first million with Celia Arias

Today's guest is Celia.You should hear her story… She started her first business when she was 10 years old in order to pay for ballet classes.She worked her booty off and later became a professional dancer; a tango dancer in Argentina.She then moved back to Argentina in her 20s to get a second degree in fashion design and started a clothing label at 25 which grew to have global distribution.Somewhere in there she also became homeless!Since then, she’s got a masters in business and global marketing. She's also helped tech startups raise and create content partnerships that were valued at $1.5 million in yearly recurring revenue.And today — she's a business coach who creates millionaires!In this chat we covered things like:What are the biggest things that hold people back from becoming the type of business that can bring in $1,000,000? Why is mindset so important to building a strong and successful business? We also broke the stages of becoming a millionaire into 3 stages so you could see the journey needed — to not just make a million — but just create a highly profitable businessWe also talked about creating a business vision and what that looks likeAnd I really loved when we got clear on what knowing your numbers actually meansResources: ➡️Follow Celia here: https://www.instagram.com/iamdoncelia/ ➡️Take the 7 figure quiz here. This quiz will show you exactly what's getting in between you and your 7-figure business: https://quiz.celiarias.com/ ➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC 
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Aug 15, 2023 • 15min

Ep 110 | Don’t build another lead magnet until you do this

If you’re growing your email list like this: Spend a million years in CANVA building a lead magnet Then share lead magnet Doesn’t perform the way you want it to So spend a million more years in CANVA on another lead magnet Performs pretty well! But now you feel like a broken record promoting the same thing again and again It stops performing Spend a million years on a another lead magnet (and repeat) Then you need this. We are totally missing the mark on the EASIEST way to grow your list. Now – while you build that lead magnet – you can do this. Or if a lead magnet is making you sound like a broken record – you can do this. Or if you just want a fresh way to grow your list – you can do this. _____Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CCPlus, you’ll be able to sign up for the 38 Minute Content Solution soon! You’ll be able to sign up here: https://www.gotocoach.club/38minutes 
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Aug 11, 2023 • 1h 2min

Ep 109 | Is your online presence a match for the opportunities you want? (With Monique Bryan)

Get ready for some ENERGY! This woman is like lightening. She’s the mother to a child under the age of one, a cancer THRIVER and someone who has navigated business “failure” twice before the successful business she has today. And despite the lows and the energy zapping circumstances, she shows up with so much power and passion that it is impossible not to stop the scroll and fall in love with her. The best part? She helps others do the same. So if you feel like you just don’t exude that X-Factor energy and have no idea what to do about it, you need to know Monique. In this episode we answer questions like: ➡️What are some key mistakes you see people make with their online brand?➡️Of all the content you create and experimented with, what type of content has been the most impactful for your business? ➡️How important are VISUALS?➡️How important is ENERGY — and how do you cultivate that? Especially for someone who identifies as introverts… ➡️When it comes to building a juicy brand, what are our priorities? RESOURCES MENTIONED IN THIS INTERVIEW: ➡️Take her Juicy Brand Roadmap Quiz here: https://www.juicybrandondemand.com/quiz ➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC 
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Aug 8, 2023 • 11min

Ep 108 | What if being “boring” is actually a GOOD thing?

If you find yourself constantly judging yourself as “boring,” and therefore struggle showing up on social because you can’t compete with all these other coaches and their fancy mourning routines and well put together outfits – you don’t have to! The truth is, boring is kinda a good thing. I’ll walk you through it. And also share a quick little homework assignment to help you know exactly what to post the next time you’re feeling too boring. _____ Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC 
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Aug 4, 2023 • 1h 17min

Ep 107 | Simplify money systems to overcome stressful money stuff (ie. debt, insurance, high bills), intelligently spend money, and unlock cashflow with Aimee Cerka

Aimee Cerka is a real life wonder woman. She is the mother of 4 kids including a 10 month old, wife to someone who works away from home 5 or so days a week, a business owner, AND she homeschools all of her children. She has also navigated some MAJOR medical experiences in the past 10-ish years that has made her an expert – not just in helping you create money systems that support your business – but in the country’s money systems. For that reason, she can speak extensively on navigating insurance (in fact, her background is in insurance!), paying off medical debt (after a child landed in NICU for 52 days and her husband was found unresponsive, she knows a thing or two about this!), and budgeting in a way that feels expansive and not limiting. She also supports women in unlocking their cashflow so they can make more money thanks to methodical and simple systems that clearly educate you on what’s working and not working, so you can focus on the stuff that actually matters. In this episode we talk about: Her story navigating the medical system and the tips she learned alont the way What having a budget REALLY means How to feel abundant even when…you’re not. What setting up money systems actually looks like The best mindset shift to have if you want to pay off your debt What we can be doing right now to increase cash flow The #1 mistake business owners make when trying to increase their cash flow And more. (I especially loved her daily money minute!) Resources mentioned in this episode: Money Mindset Mastery Checklist: https://aimeecerka.com/money-mindset-mastery-checklist/Cashflow Unlocked Workshop:https://aimeecerka.com/workshopListen to Aimee’s podcast, “Your Money Your Life”: https://aimeecerka.com/podcast/Follow Aimee on Instagram:https://www.instagram.com/aimeecerka/ 
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Aug 1, 2023 • 36min

Ep 106 | #sorrynotsorry, Part 6: Are you set up for conversions?

Welcome to part six of our #sorrynotsorry series!An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.One 15-ish minute episode each week.One get your sh*t together task.And no promises that you’ll like what I have to say, but every promise that it will help.Today, we’re talking about making sales.Are you even set up for conversions?Judging by the MANY feeds I’ve audited over the years, probably not.____Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC 
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Jul 27, 2023 • 1h 14min

Ep 105 | Media Queen Ellen Yin answers all your solo to CEO 👑 questions

Holy moly we cover a whole lotta ground in this episode because we’re taking YOUR questions one by one. And man did you deliver with these questions. SO. MUCH. DETAIL! In this episode we talk about: ➡️Why it’s imperative that you know your CEO style ➡️Selling your online course (even with a small audience) ➡️How our brains work ➡️Achieving long-term goals ➡️Working IN your business vs. ON your business ➡️The value of relationships ➡️Affiliate marketing ➡️Growing your email list ➡️Getting more reviews on your podcast… And … more. Like I said, we covered A LOT. You won’t want to miss this one. Resources inside this episode: ➡️Take her quiz here: https://quiz.tryinteract.com/#/641fb42b3126709f4f73d041 ➡️Listen to her podcast here: https://cubicletoceo.co/podcast ➡️Follow her on Instagram here: https://www.instagram.com/missellenyin/ (Follow her on Threads at the same name: @missellenyin) ➡️Follow Cubicle to CEO on Instagram here: https://www.instagram.com/cubicletoceo/ (Follow Cubicle to CEO on Threads at the same name: @cubicletoCEO) 
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Jul 24, 2023 • 19min

Ep 104 | #sorrynotsorry Part 5: Here’s what’s happening when you post consistently but no one buys…

Welcome to part five of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today, we’re talking about a messaging issue I see A LOT.And it’s this: Coaches are great at selling solutions, but they struggle solving problems.On first glance, that might look like the same thing. But it’s not. In this episode, we chat about what that means and what the heck to do about it. __________Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC
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Jul 24, 2023 • 1h 10min

Ep 103 | An episode devoted to the overthinkers (with Erica Hanlon)

Today’s episode is about questioning the hype. Do you REALLY need a niche? Do you REALLY need a pretty website? Do you REALLY need a big list? In fact, what’s possible WITHOUT a big list? (Erica has 400 people on her list so you’re about to find out…) Do you REALLY need to obsess about what your social media looks like? Do you REALLY need to have X, Y, and Z before you start selling? There are so many “nice-to-haves” that we confuse “need-to-haves.” This episode is about diagnosing what we’re wasting our time on so we can get the heck out of our way. We also take a deep look into Erica’s business to understand what is working well for her right now, and what she’s shifting to next! Resources  mentioned in this episode: ➡️Is ChatGPT making you sound like a Robot wrote your copy? This will help: gotocoach.club/chatgptprompts➡️Follow Erica here: https://www.instagram.com/ericahanloncoaching/ ➡️4 secrets to stop self-sabotage and hit your goal: https://www.ericahanlon.com/4-secrets ➡️Erica’s blog: https://www.ericahanlon.com/blog

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