Marketing #Unfiltered

The biggest mistake coaches make is – when it comes to increasing engagement – they only focus on getting in front of NEW audiences, they forget about the people already here. On today’s show, I’m sharing 3 ways to re-engage your existing audience. I’m also gonna walk you through a few reasons your engagement might not be poppin’ the way you want it to. PS: Looking for build-a-relationship resources? You’ll love this: 12 strategies to find and convert your next client on social. Download your 12 strategies here: gotocoach.club/clients 

You might recognize today’s guest! She was a guest expert in one of our first episodes, but the next 6 months in business brought her some curveballs + challenges that led her to shut things down and start again.Her community was shocked. She had created a profitable business and had clients that loved her. But behind the scenes, it was burning her out and wreaking havoc on her nervous system. Kendall shares the detailed story of why she made the decision to start again, what was happening that made this decision clear, and the woo-woo tools she used to navigate this challenging part in her life – not with ease – but with clarity. As a marketing expert, we also do a deep dive into how she shifted her marketing efforts and play a game of “this or that” to hear what she prioritizes most in this new iteration of business. Connect with Kendall: On Instagram: https://www.instagram.com/candidcollectiveco/  Rebels Get Revenue podcast: https://candidcollective.co/rebels-get-revenue-podcast  Her services: https://candidcollective.co/services-guide 

On today’s show I’ll walk you through… 5 ways to find perfect fit collaborators The #1 thing you must NOT do when looking to collaboratePlus how to keep track of them while you build relationships A little insight into what my relationship building process looks like Looking for build-a-relationship resources? You’ll love this: 12 strategies to find and convert your next client on social.Download your 12 strategies here: gotocoach.club/clients  

Look, AI is amazing. And I definitely think you should be playing with it. But if you use it like 97% of the people out there, you’re gonna sound like everyone else. In this episode I’ll share: ➡️How to make ChatGPT work better for you ➡️Two things you can’t escape in a world with ChatGPT Plus, I’ll give you access to 20 prompts to help you create content using ChatGPT that doesn’t sound like everyone else’s… Download them here: gotocoach.club/chatgptprompts 

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clientsThis episode is brought to you by…The Go-To Coach Club. Get on the waitlist here: gotocoach.club/G2CC 

So today's episode is a juicy throwback. This episode is like a marketing 101 class meets a southern charm holiday special! Ashlyn is here — if you don’t know her she’s the copywriting queen.(Real talk, Forbes said so! And Forbes knows what’s up.) She’s also like… a fresh baked blueberry muffin on Sunday Funday.You must know what I mean … You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? That’s Ashlyn. She is equal parts a warm embrace and a ball busting strategic hustler. She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. We talk about: Why the heck your sales copy isn’t converting Her biggest launch lessons thanks to serving 8,000 students What your sales pages and lead magnet pages need to be converting at (and how to get them there!)How to grab more attention for your stuff …and more! We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.It’s juicy y’all. Resources shared in this episode: The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ More info on how to write a website that converts:https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z Plus, how to write a sales page that converts!https://www.youtube.com/watch?v=ziajygoWGpk  You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/ 

Whelp... I'm sick! 😷 So today's episode is a juicy throwback. Today you'll learn: ➡️ 4 IG stories you should post to IG story every day➡️ Why they matter ➡️ And lots of examples! Resources discussed in this episode:https://www.gotocoach.club/dailystory 

Frenchie is all about helping you put systems in place that keep you close to the money.Because the truth is, it’s really easy for us to focus on the wrong things. In this episode, Frenchie shares…Her 5 core functions of marketing. She walks through what they are and the value of each.How to decide which core function you need to be focusing on right now The behind the scenes into how these functions play a role in her own business Nurturing systems, collaborating + a little tid-bit around how she 4X’d her income. Plus she’s giving you a guide called “Stay Close to the Money” — which shares 37 easy ways to "stay close to the money" and rev up your revenue.Download it here: stayclosetothemoney.com 

This might surprise you, but most of us don’t know what we’re selling. We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. People don’t buy cars, they buy status. People don’t buy alarm systems, they buy peace of mind. You may or may not have heard this advice before, but have you put it into action?In this episode, I walk you through 3 ways to use this advice in your content. 

Today we’re changing the pace a little bit. My husband is on the show today. For those of you who don’t know him, my husband is Bradley Rose and he’s an instructor at Peloton. Something we get asked about ALL the time is his stroke: How did it happen? What exactly happened? At what point did we realize he had a stroke? What was the healing and recovery like? What did we learn from the experience? What was it like as a care taker? How was your relationship impacted? We also take questions from the audience which lead us into a conversation about managing anxiety and creating content with confidence.