

Marketing #Unfiltered
Sophia
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Mentioned books

May 9, 2023 • 23min
Ep 82 | [ENCORE ✨] wtf to post to your IG story every day
Whelp... I'm sick! 😷 So today's episode is a juicy throwback. Today you'll learn: ➡️ 4 IG stories you should post to IG story every day➡️ Why they matter ➡️ And lots of examples! Resources discussed in this episode:https://www.gotocoach.club/dailystory

May 5, 2023 • 57min
Ep 81 | The 5 core functions of marketing so you stay close to the money (with Frenchie Ferenczi)
Frenchie is all about helping you put systems in place that keep you close to the money.Because the truth is, it’s really easy for us to focus on the wrong things. In this episode, Frenchie shares…Her 5 core functions of marketing. She walks through what they are and the value of each.How to decide which core function you need to be focusing on right now The behind the scenes into how these functions play a role in her own business Nurturing systems, collaborating + a little tid-bit around how she 4X’d her income. Plus she’s giving you a guide called “Stay Close to the Money” — which shares 37 easy ways to "stay close to the money" and rev up your revenue.Download it here: stayclosetothemoney.com

May 3, 2023 • 25min
Ep 80 | Most don’t truly know what they’re selling.
This might surprise you, but most of us don’t know what we’re selling. We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. People don’t buy cars, they buy status. People don’t buy alarm systems, they buy peace of mind. You may or may not have heard this advice before, but have you put it into action?In this episode, I walk you through 3 ways to use this advice in your content.

Apr 28, 2023 • 1h 23min
Ep 79 | Tea with my husband, Bradley Rose: His stroke, confidence, and dealing with criticism
Today we’re changing the pace a little bit. My husband is on the show today. For those of you who don’t know him, my husband is Bradley Rose and he’s an instructor at Peloton. Something we get asked about ALL the time is his stroke: How did it happen? What exactly happened? At what point did we realize he had a stroke? What was the healing and recovery like? What did we learn from the experience? What was it like as a care taker? How was your relationship impacted? We also take questions from the audience which lead us into a conversation about managing anxiety and creating content with confidence.

Apr 25, 2023 • 37min
Ep 78 | [BTS] 3 steps to turn a launch around
Comin’ to you from mid-launch. Most would find this coo-coo-cray-cray that I’m talking about my launch while I’m in it. But this podcast is “unfiltered” and I’ll always keep my word around that. So I’m taking you behind the scenes of my most recent launch. It did not go to plan. But we turned some things around thanks to these 3 steps and I’m gonna walk you through ‘em so you’ve got them in your back pocket for your next launch. Resources mentioned in this episode: ➡️I mentioned Kajabi, which saved my butt during this launch. The analytics are great and it’s super user friendly. Here’s an affiliate link if you’d like to try it out: https://app.kajabi.com/r/yUYENNzT ➡️And finally, the Go-To Coach Cub is open! But doors close at 11:59pm on Wednesday, April 26th. Our sister membership, What The Heck To Post, for those who are not interested in all the extras that the Go-To Coach Club offers but DO want to get consistent with their strategic content is also open. In other words, whichever option you’re intrigued by, get all the info here: https://www.gotocoach.club/G2CC

Apr 20, 2023 • 25min
Ep 77 | Being strategic is a non-negotiable if you want to AUTHENTICALLY sell online
Today we're talking about "slimy" strategies that really aren't that slimy. In fact, I would argue if you're NOT using strategies, you're probably shooting yourself and your ideal client in the foot. So if you want to make authentic sales, this one is for you.

Apr 18, 2023 • 26min
Ep 76 | Your business is nothing without your community. [5 use-right-away tips!]
If you're building community, you can't miss this episode.Here are the 5 super simple things you can do right away that will have insane ROI!

Apr 13, 2023 • 1h 14min
Ep 75 | Newsflash: You’re manifesting … right now (with Roxanne Miranda)
Roxanne is a manifestation expert. Actually, she’s more like a masterclass in just… LIVING better.It’s SO refreshing. We talk about: Why you don’t need to learn how to manifest, you’ve been manifesting since the day you were born — this blew my mind!! Are there ideal ways to manifest for different kinds of people? Her process for digesting anxiety in 90 seconds. The biggest manifestation myths (there are sooo many) And way, way more. Not gonna lie, you might need to listen to this twice. There’s so much to cover! And we don’t shy away from the science heavy details 😉Resources covered in this episode:This episode is brought to you by THE GET CLIENTS ON SOCIAL CLASS! The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! Join me on April 17th, April 19th + April 21st. We’re gonna talk about: ➡️The big mistake I see 80% of coaches make on their feed➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion➡️2 strategies for building relationships on social➡️The slow-growth strategy that attracts ready to buy leadsLearn more here. Resources from Roxanne: Follow her on Instagram over at @roxannemirandamanifest The SOUL ALIGNMENT METHOD. Get it here: https://www.roxannemiranda.com/soul

Apr 11, 2023 • 34min
Ep 74 | 4 authority building non-negotiables (that no one talks about)
Today we’re talking about AUTHORITY. I’m gonna share 4 things the top coaches in the world did to become the top coaches in the world. (And you might be surprised to hear a few of them.) But first, it’s Get Clients on Social Seasonnnn!! The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! Join me on April 17th, April 19th + April 21st. We’re gonna talk about: ➡️The big mistake I see 80% of coaches make on their feed➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion➡️2 strategies for building relationships on social➡️The slow-growth strategy that attracts ready to buy leadsLearn more here.

Apr 8, 2023 • 39min
Ep 73 | “Welcome to Bangladesh” + other money stories
Today we’re talking about my childhood 👀Don’t worry, I won't get weird on you. But I have a [money 💰] gift and it requires a back story. (scroll to the bottom if you just want the gift. I got you!🔥)I don’t know about you, but I have an irrational fear about losing everything I have. And I think it stems back to this moment, leaving the airport in Dhaka, Bangladesh for the first time, where I’d live for the next 4 years. Backstory: I lived in Southeast Asia for 18 years so was no stranger to this part of the world, but the emotional impact of experiencing so much desperation in this moment stayed with me....forever. And going home to Dhaka last month (for the first time in almost 20 years) reminded me of it. In dissecting this moment, I can see how it affected my ongoing relationship with work AND money for years to come. So, why share about my childhood? 1️⃣ To inspire you around where to look for your own money story [hint: It's probably hiding in your childhood). Releasing it is key to your next level of ANYTHING (money, business, relationships, etc.) and I learned this the hard way. 2️⃣And because I was invited by Kate Northrup to take part in her Money Breakthrough Report. It's this JUICY report jam packed full of women I admire and their money tips, breakthroughs, and stories. In this highly uncertain, volatile period of our lives, I hope that it will bring you comfort, direction, and some inspo for your next big money move. Download it here.