Marketing #Unfiltered

Welcome to part two of our #sorrynotsorry series!An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.One 15-ish minute episode each week.One get your sh*t together task.And no promises that you’ll like what I have to say, but every promise that it will help.Today, we’re talking about your message. (Or lack thereof)We cover: ➡️What the heck your message is ➡️How to discover your message ➡️The big thing people are missing when it comes to your messaging and a trick for solving it ➡️An in the moment example and a breakdown of why it works ➡️Plus, a 60 second homework assignment to understand if something needs shiftingALL IN 15 MINUTES! 🔥

Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world. In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can’t say I’m not committed to your marketing 😉Learn more from Jessica: Follow her on Instagramhttps://www.instagram.com/jessicacbuchanan/  Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/  Read her New York Times Best Seller, IMPOSSIBLE ODDShttps://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187 Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3 

Welcome to part one of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today’s we’re talking about what the ef is the point? If you have highlights but don’t know what they’re for. Or pinned things to the top of your profile but don’t know why. Or post every day because you think you have to… Or don’t know what your current objective is! This. Is. For. You. 

Whether we like it or not, there’s one big rule in the biz world:You can’t grow your business if no one even knows about you.Well, this is something Selena Soo has devoted her career to helping you fix!She’s a Bad@$$ PR strategist and creator of one of the most well-known publicity courses on the web, Impacting Millions. In this conversation we talk about: ☑️That time she went mega-viral thanks to a CNBC article: Why did that happen? What did it do for her business? ☑️Being an introvert while also going after major visibility ☑️How to know what kind of publicity is right for your business and how to choose relevant stories ☑️ALL the pitch questions …and more. Resources included in this episode: Follow her on Instagram: @selena_soo Get her Publicity Calendar with 12 MONTHS worth of story ideas to get into the media! Get it here.Plus check out her services, here.

In this episode I’ll share my vacation content formula. I don’t know if you noticed, but you probably get WAY more reach when you’re on a vacation or any kind of holiday. Why? Because you’re doing FUN stuff. And whether we like it or not, people are NOT on social to learn about your business. They’re on social to zone out. So it’s really beneficial to mix your biz and social content. Which is PERFECT for a vacation. So listen in as I walk you through what I do to plan ahead, not use a ton of bandwidth, and LOOK like I’m in the moment on social … but I’m not. Other resources shared: I do this really well on IG story, here’s my formula: gotocoach.club/dailystory  

Today on the show we have Rachel Joy. Rachel has built her business from the inside out. Meaning, she did the INNER WORK before she went all in on the business strategy. Because, in her words: Business doesn’t work until YOU work. (Love that!) On this episode we talked about: Motherhood and business (I freaking loved her take on this.) Retiring your husband and what that did to her husband (hint: It wasn’t a good thing for them) Her whole story from being in rehab at 19 years old How she overcame anxiety and went on to build a thriving business despite it Signs that [lack of] inner work is holding you back, which I found particularly useful Her go-to methods for moving through anxiety And more… If you struggle with anxiety or any kind of inner trial, this is a great episode for you. Rachel is a master at NLP, Hypnotherapy, subconscious reprogramming AND a business coach. She’s also the founder of the Total Recovery Practitioner Certification.Resources from Rachel: FREE TRAINING: How to create a larger impact without burning out.Get it here.THE NERVOUS SYSTEM TOOLKIT (coupon to get it free inside): Get it here. Other resources: Until Friday, you can get any of our strategy calls for $97! The Engagement Class, The List Growth Class, The Pitch Class, Fix Your Feed, and My DM Sales Process are all available. Go here.

Does this sound like you? You know you need to be building relationships and creating engagement but… when it comes down to doing it you just stare blankly at the screen and have no idea where to even start. Sound like you? Then this is for you. There are 4 groups of people we tend to forget. Unfortunately, these people are our WARMEST audiences and also tend to lead to more opportunities. So sure, I know you’re focused on cold audiences because you want to grow. But that’s the long road. Having systems to focus on these people is the short road. 

I lovedddd this unfiltered conversation with Belinda. When I listen back to it, it really feels like I’m a fly on the wall of a very honest conversation about the parts of money we often don’t talk about, but that we NEED to. Did you know 87% of female founders make less than $100k a year? According to Belinda (and myself), that is BULLSHIT. It is so hard to make a real contribution to your family at that rate. This episode is about shifting the tides to not only make more money in your business but to understand your expenses so you take more of it home. We talked about: The 4 different types of business owners (yikes I could see myself in this list) What habits we need to have in place to ensure that we are optimising our profits and actually getting paid for the work we’re putting inHow to create a profit plan Many different ways to create an offer that takes care of us, is priced the right way, and that is really exciting for clients. (Hint: She’s super creative and fun!)And finally, with these crazy times that we find ourselves in, I asked her if there’s anything we need to be thinking about to protect ourselves Juicy AF resources from Belinda: Download the Pay Yourself Calculator:https://ownyourmoney.isrefer.com/go/lmcalculator/Sophia/Check out Belinda's Cash Flow CEO Accelerator program:https://ownyourmoney.isrefer.com/go/cfceoapply/Sophia/Connect with Belinda on Instagram:https://www.instagram.com/ownyourmoney/

If you’re not feeling inspired or motivated, this is for you. A few weeks ago I had a challenging launch and then got REALLY sick, all on the heels of an emotional birthday. By the end of it, I was over business. Ready to throw in the towel! Despite the success that I DO have, nothing felt worth it. I was drowning in comparison and “why aren’t I there yet?” questions. I know you can relate. I did 3 things to get out of my funk and back into that empowered visionary state, let’s walk through them. 

If you feel like you are constantly reinventing the wheel with your content, you need this episode. Sunny shares her STAR framework to help you repurpose like a pro.(And it is DEFINITELY something I’ll be using in my business.) We also answer questions like: How much of her content is repurposed Who to hire if you want someone to weave through your content for you (yes, there is a title for this position! I had no idea!) Where to start if you feel like you have mountains of content to weed through and you just don’t know where to start (loved her simple response.)Things you should be repurposing that you haven’t even thought of Where to keep up with Sunny: Check out her website here: https://www.sunny-logsdon.com/  Follow her on Instagram here: https://www.instagram.com/sunny.logsdon/