Marketing #Unfiltered

Does this sound like you? You know you need to be building relationships and creating engagement but… when it comes down to doing it you just stare blankly at the screen and have no idea where to even start. Sound like you? Then this is for you. There are 4 groups of people we tend to forget. Unfortunately, these people are our WARMEST audiences and also tend to lead to more opportunities. So sure, I know you’re focused on cold audiences because you want to grow. But that’s the long road. Having systems to focus on these people is the short road. 

I lovedddd this unfiltered conversation with Belinda. When I listen back to it, it really feels like I’m a fly on the wall of a very honest conversation about the parts of money we often don’t talk about, but that we NEED to. Did you know 87% of female founders make less than $100k a year? According to Belinda (and myself), that is BULLSHIT. It is so hard to make a real contribution to your family at that rate. This episode is about shifting the tides to not only make more money in your business but to understand your expenses so you take more of it home. We talked about: The 4 different types of business owners (yikes I could see myself in this list) What habits we need to have in place to ensure that we are optimising our profits and actually getting paid for the work we’re putting inHow to create a profit plan Many different ways to create an offer that takes care of us, is priced the right way, and that is really exciting for clients. (Hint: She’s super creative and fun!)And finally, with these crazy times that we find ourselves in, I asked her if there’s anything we need to be thinking about to protect ourselves Juicy AF resources from Belinda: Download the Pay Yourself Calculator:https://ownyourmoney.isrefer.com/go/lmcalculator/Sophia/Check out Belinda's Cash Flow CEO Accelerator program:https://ownyourmoney.isrefer.com/go/cfceoapply/Sophia/Connect with Belinda on Instagram:https://www.instagram.com/ownyourmoney/

If you’re not feeling inspired or motivated, this is for you. A few weeks ago I had a challenging launch and then got REALLY sick, all on the heels of an emotional birthday. By the end of it, I was over business. Ready to throw in the towel! Despite the success that I DO have, nothing felt worth it. I was drowning in comparison and “why aren’t I there yet?” questions. I know you can relate. I did 3 things to get out of my funk and back into that empowered visionary state, let’s walk through them. 

If you feel like you are constantly reinventing the wheel with your content, you need this episode. Sunny shares her STAR framework to help you repurpose like a pro.(And it is DEFINITELY something I’ll be using in my business.) We also answer questions like: How much of her content is repurposed Who to hire if you want someone to weave through your content for you (yes, there is a title for this position! I had no idea!) Where to start if you feel like you have mountains of content to weed through and you just don’t know where to start (loved her simple response.)Things you should be repurposing that you haven’t even thought of Where to keep up with Sunny: Check out her website here: https://www.sunny-logsdon.com/  Follow her on Instagram here: https://www.instagram.com/sunny.logsdon/ 

The biggest mistake coaches make is – when it comes to increasing engagement – they only focus on getting in front of NEW audiences, they forget about the people already here. On today’s show, I’m sharing 3 ways to re-engage your existing audience. I’m also gonna walk you through a few reasons your engagement might not be poppin’ the way you want it to. PS: Looking for build-a-relationship resources? You’ll love this: 12 strategies to find and convert your next client on social. Download your 12 strategies here: gotocoach.club/clients 

You might recognize today’s guest! She was a guest expert in one of our first episodes, but the next 6 months in business brought her some curveballs + challenges that led her to shut things down and start again.Her community was shocked. She had created a profitable business and had clients that loved her. But behind the scenes, it was burning her out and wreaking havoc on her nervous system. Kendall shares the detailed story of why she made the decision to start again, what was happening that made this decision clear, and the woo-woo tools she used to navigate this challenging part in her life – not with ease – but with clarity. As a marketing expert, we also do a deep dive into how she shifted her marketing efforts and play a game of “this or that” to hear what she prioritizes most in this new iteration of business. Connect with Kendall: On Instagram: https://www.instagram.com/candidcollectiveco/  Rebels Get Revenue podcast: https://candidcollective.co/rebels-get-revenue-podcast  Her services: https://candidcollective.co/services-guide 

On today’s show I’ll walk you through… 5 ways to find perfect fit collaborators The #1 thing you must NOT do when looking to collaboratePlus how to keep track of them while you build relationships A little insight into what my relationship building process looks like Looking for build-a-relationship resources? You’ll love this: 12 strategies to find and convert your next client on social.Download your 12 strategies here: gotocoach.club/clients  

Look, AI is amazing. And I definitely think you should be playing with it. But if you use it like 97% of the people out there, you’re gonna sound like everyone else. In this episode I’ll share: ➡️How to make ChatGPT work better for you ➡️Two things you can’t escape in a world with ChatGPT Plus, I’ll give you access to 20 prompts to help you create content using ChatGPT that doesn’t sound like everyone else’s… Download them here: gotocoach.club/chatgptprompts 

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clientsThis episode is brought to you by…The Go-To Coach Club. Get on the waitlist here: gotocoach.club/G2CC 

So today's episode is a juicy throwback. This episode is like a marketing 101 class meets a southern charm holiday special! Ashlyn is here — if you don’t know her she’s the copywriting queen.(Real talk, Forbes said so! And Forbes knows what’s up.) She’s also like… a fresh baked blueberry muffin on Sunday Funday.You must know what I mean … You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? That’s Ashlyn. She is equal parts a warm embrace and a ball busting strategic hustler. She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. We talk about: Why the heck your sales copy isn’t converting Her biggest launch lessons thanks to serving 8,000 students What your sales pages and lead magnet pages need to be converting at (and how to get them there!)How to grab more attention for your stuff …and more! We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.It’s juicy y’all. Resources shared in this episode: The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ More info on how to write a website that converts:https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z Plus, how to write a sales page that converts!https://www.youtube.com/watch?v=ziajygoWGpk  You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/