

Marketing #Unfiltered
Sophia
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Mentioned books

Apr 25, 2023 • 37min
Ep 78 | [BTS] 3 steps to turn a launch around
Comin’ to you from mid-launch. Most would find this coo-coo-cray-cray that I’m talking about my launch while I’m in it. But this podcast is “unfiltered” and I’ll always keep my word around that. So I’m taking you behind the scenes of my most recent launch. It did not go to plan. But we turned some things around thanks to these 3 steps and I’m gonna walk you through ‘em so you’ve got them in your back pocket for your next launch. Resources mentioned in this episode: ➡️I mentioned Kajabi, which saved my butt during this launch. The analytics are great and it’s super user friendly. Here’s an affiliate link if you’d like to try it out: https://app.kajabi.com/r/yUYENNzT ➡️And finally, the Go-To Coach Cub is open! But doors close at 11:59pm on Wednesday, April 26th. Our sister membership, What The Heck To Post, for those who are not interested in all the extras that the Go-To Coach Club offers but DO want to get consistent with their strategic content is also open. In other words, whichever option you’re intrigued by, get all the info here: https://www.gotocoach.club/G2CC

Apr 20, 2023 • 25min
Ep 77 | Being strategic is a non-negotiable if you want to AUTHENTICALLY sell online
Today we're talking about "slimy" strategies that really aren't that slimy. In fact, I would argue if you're NOT using strategies, you're probably shooting yourself and your ideal client in the foot. So if you want to make authentic sales, this one is for you.

Apr 18, 2023 • 26min
Ep 76 | Your business is nothing without your community. [5 use-right-away tips!]
If you're building community, you can't miss this episode.Here are the 5 super simple things you can do right away that will have insane ROI!

Apr 13, 2023 • 1h 14min
Ep 75 | Newsflash: You’re manifesting … right now (with Roxanne Miranda)
Roxanne is a manifestation expert. Actually, she’s more like a masterclass in just… LIVING better.It’s SO refreshing. We talk about: Why you don’t need to learn how to manifest, you’ve been manifesting since the day you were born — this blew my mind!! Are there ideal ways to manifest for different kinds of people? Her process for digesting anxiety in 90 seconds. The biggest manifestation myths (there are sooo many) And way, way more. Not gonna lie, you might need to listen to this twice. There’s so much to cover! And we don’t shy away from the science heavy details 😉Resources covered in this episode:This episode is brought to you by THE GET CLIENTS ON SOCIAL CLASS! The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! Join me on April 17th, April 19th + April 21st. We’re gonna talk about: ➡️The big mistake I see 80% of coaches make on their feed➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion➡️2 strategies for building relationships on social➡️The slow-growth strategy that attracts ready to buy leadsLearn more here. Resources from Roxanne: Follow her on Instagram over at @roxannemirandamanifest The SOUL ALIGNMENT METHOD. Get it here: https://www.roxannemiranda.com/soul

Apr 11, 2023 • 34min
Ep 74 | 4 authority building non-negotiables (that no one talks about)
Today we’re talking about AUTHORITY. I’m gonna share 4 things the top coaches in the world did to become the top coaches in the world. (And you might be surprised to hear a few of them.) But first, it’s Get Clients on Social Seasonnnn!! The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! Join me on April 17th, April 19th + April 21st. We’re gonna talk about: ➡️The big mistake I see 80% of coaches make on their feed➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion➡️2 strategies for building relationships on social➡️The slow-growth strategy that attracts ready to buy leadsLearn more here.

Apr 8, 2023 • 39min
Ep 73 | “Welcome to Bangladesh” + other money stories
Today we’re talking about my childhood 👀Don’t worry, I won't get weird on you. But I have a [money 💰] gift and it requires a back story. (scroll to the bottom if you just want the gift. I got you!🔥)I don’t know about you, but I have an irrational fear about losing everything I have. And I think it stems back to this moment, leaving the airport in Dhaka, Bangladesh for the first time, where I’d live for the next 4 years. Backstory: I lived in Southeast Asia for 18 years so was no stranger to this part of the world, but the emotional impact of experiencing so much desperation in this moment stayed with me....forever. And going home to Dhaka last month (for the first time in almost 20 years) reminded me of it. In dissecting this moment, I can see how it affected my ongoing relationship with work AND money for years to come. So, why share about my childhood? 1️⃣ To inspire you around where to look for your own money story [hint: It's probably hiding in your childhood). Releasing it is key to your next level of ANYTHING (money, business, relationships, etc.) and I learned this the hard way. 2️⃣And because I was invited by Kate Northrup to take part in her Money Breakthrough Report. It's this JUICY report jam packed full of women I admire and their money tips, breakthroughs, and stories. In this highly uncertain, volatile period of our lives, I hope that it will bring you comfort, direction, and some inspo for your next big money move. Download it here.

Apr 6, 2023 • 13min
Ep 72 | 3 things to repurpose
3 repurposing tips you have NOT heard before. Especially the last one. This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.comHere’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Apr 4, 2023 • 5min
Ep 71 | How to craft a strategy with your own numbers
Today we’re talking about crafting a strategy that works for you. I walk you through: Why you need to stop listening to what everyone else is saying and doingHow to come up with the data you need to craft a perfect-fit strategy based on you + your message It’s a quickie, but a goodie!This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Mar 30, 2023 • 22min
Ep 70 | Bad marketing advice #sorrynotsorry
Today I want to talk about pieces of marketing advice that are having a moment… I’m seeing this advice EVERYWHERE and following it would seriously get in the way of your success online. We answer these questions: How can I craft a memorable niche that is NOT unnecessarily limiting? Should marketing be fun? Do I need to post every day? This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.comHere’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Mar 28, 2023 • 28min
Ep 69 | 7 easy-to-miss “mistakes” coaches make on social media
Today we’re talking about some easy to miss “mistakes” you might be making in your marketing content. After auditing about 60 feeds in 2.5 months, these are the things I saw again and again and again (and again). I’ll also share what to do instead so you’re not stuck without a solution. This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients