Marketing #Unfiltered

Today I have a bubbly treat for you. Kelsey Kurtis is on the show talking about BRANDING. But… not in the way you’re probably used to talking about it. (Logos, fonts, and colors!)She talks about how branding isn’t just about what things look like, it’s about how you’re making people feel and the relationships you’re building. So of course – as the self proclaimed relationship queen – you already know I got alllll into that! But then she’s ALSO insanely knowledgeable about the aesthetic piece. For instance, ever heard about color psychology and what the colors you choose actually mean??Me neither. This part BLEW my mind! Here are other things we talked about: ➡️What exactly her connection method is ➡️Step one for getting started with defining your brand — I absolutely love this tip ➡️What brand colors mean and a little behind the scenes on the mistakes I’ve made with my colors. Like I said, I was amazed with this part! ➡️How often you should have brand photo shoots and some tips of the trade from Kelsey ➡️Her personal social media strategy ➡️And a ton more. Plus, at the very end, she shares an AWESOME homework assignment that I seriously recommend you do. Resources mentioned in this episode: Branding Color Guide from Kelsey: https://www.kelseykurtis.com/branding-color-guide The Connection Method by Kelsey Kurtis: https://amzn.to/3JKQhup 12 Strategies To Find + Convert Your Next Client on Social: https://getcoachsocial.com/clients This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.com 

Stop ending your captions like this… This one shift will increase engagement … A LOT. This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients 

Today’s guest is Linda Sidhu – quiz creator to the online stars! She’s a list-building and quiz funnel strategist who specialises in creating personality-popping quizzes rooted in *real* data about how we communicate. Her clients triple their email list growth in a matter of months. Massively increase conversions. And create strategic and impactful list segmenting that helps their audience truly feel seen. So if you’re looking to create a list building foundation for the long haul, you are in the right place. We answered questions like.. ➡️How do you strategically come up with the topic of your quiz? And the questions you ask? ➡️How do you strategically title your quiz? ➡️How do you segment your list with your quiz and how do you USE your segments? ➡️How does the DISC model help you create a more impactful quiz?And SO much more. This episode is truly jam packed. If you’ve been looking to create a profitable quiz, you're in the right place. This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️At the beginning of every month we have Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is where you and I can work through your roadblocks. We have one coming up on March 24th. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources shared in this episode: Quiz: What's Your Quiz-to-Cash Strategy?Quiz: Discover Your Personal Quiz-to-Cash Strategy (lindasidhu.com)Quiz creators FB Group:Quiz Creators | FacebookQuiz Lab Sales Page:https://www.lindasidhu.com/quiz-lab 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Today we’ve got our first installment of our FLY ON THE WALL series, where you can be a fly on the wall of a group coaching session inside of the Go-To Coach Club. I’m doing this for a couple of reasons:Because there’s just good stuff in here that can help you. Because I want you to get a sense of what goes down in the Go-To Coach Club. We’re getting ready to close doors to the club so you can only join 3 times a year which means it’s the last chance to join the Go-To Coach club for a while in the next few weeks and I want you to have a sense of what happens here! Our Problem Solving Calls are where coaches sign up for the hot-seat when they have something that is keeping them stuck in their marketing.We have one a month and we tackle allllll kinds of issues. From the more foundational pieces like messaging or even technology hiccups. To the more advanced issues like selling in the DMs and building a signature talk.Today you’ll hear from…➡️Ronni who is an Eating Disorder Recovery coach. She wants to reach out and re-engage the women she supported 3-4 years ago and let them know that she’s opened a coaching business, without coming off like a slimy salesperson.  ➡️Emily, who is a Sundance award winner and a coach for actors. She wants to talk about pitching to collaborators for joint IG lives to grow her audience. ➡️Jess, who is a corporate trainer and a stress + burnout life coach.She wants help creating content that promotes her quiz. ➡️And also Tal who is a breakup recovery coach. She wants to talk about making the most out of the podcast interviews that she’s appearing on. Tune in to hear our coaching session and also hear me recap the tips so you can apply them to your own business. Psssst… want to check out the Go-To Coach Club? Just go here: www.whatthehecktopost.com 

Today I’m sharing three Instagram Stories that…➡️ Create your go-to coach factor ➡️ Make it super clear what you do ➡️ Creates engagement ➡️ Tells stories ➡️ And make sales Stories are the most BINGED piece of content on Instagram. (Yep, more then reels.)People tend to not care that much about them because their main benefit is NOT growth. But the truth is, who cares if you grow if you’re not nurturing your audience? Growth without solid nurturing systems and content will do NOTHING. So if you’re looking for some structure around how to show up on Instagram stories to nurture your existing audience so that you actually see a conversion, this will help. You might also like Ep 11: WTF to post on IG stories This episode is brought to you by…The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s going on this month inside our community of coaches: ➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach us on various skills that are required to become a go-to coach in your industry. ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources: 4 IG stories you should be sharing every day: https://getcoachsocial.com/dailystory/ 

Haley Burkhead knocked my socks off in this conversation. If you think creating wealth just means making more money in your business – you need to listen to this. If you think creating wealth means investing in stocks – you need to listen to this. If you think creating wealth requires you to basically have a whole new job outside of all the things you already do – you need to listen to this. Haley shows us that creating wealth is absolutely possible regardless of your background, education, or how much money you currently have. In fact, one of the things that blew my mind is her approach to creating wealth WITHOUT putting any money down at all. We cover…☑️…motherhood (a sensitive topic for me!) and why we need to be open to paving our own path and having our journey ☑️…the 3 stages of wealth ☑️…how to create wealth systems without spending any money ☑️…different kinds of money makers (that actually have nothing to do with your business) ☑️…why putting wealth systems in your life does NOT add as much extra time as you think (hint: Haley works and manages her wealth in 3-4 hours a day, the rest of her time is totally free to spend with her family or however she sees fit) And more. WAY more. She is a WEALTH of information, no pun intended 🤣This episode is brought to you by…What The Heck To Post (Now called, The Go-To Coach Club… but unfortunately we haven’t updated our sales page yet. Ha!): www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources: Haley’s 20 minute webinar outlining the steps to creating wealth: http://thedisruptor.com/replay 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

I asked people to vote on topics to cover on Marketing Unfiltered … sooo many people requested this. And that breaks my heart! So today, I wanted to talk to you about why I think content creation is NOT just for your ideal client, but for you too. When you finish the episode, I hope you feel like you can change your experience to actually ENJOY it. Because the truth is, it can be really freaking fun :) This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

I loveddddd this conversation with Jackie Ellis! If you’ve been feeling like it’s time to pay for ads but you just don’t know where to begin, you must listen to this. Jackie has multiple multi-million dollar launches under her belt, an ad agency and is a copywriter. She’s a total BOSS on this subject and shares so many tangible tips around……conversion rates …how to use ads to fill a coaching roster and how to use ads to sell your course or membership …what to focus on now that Facebook is making targeting so much easier And more! She also shares a terrifying story about the time she had a heart attack at 34 years old and how that changed her business, priorities and how she navigates stress so it doesn’t happen again. Let’s meet Jackie! This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources: Want a free guide on how to write high-converting ad copy?? Jackie’s got your covered. It's like the paint-by-number version of facebook ads… you’re gonna love it. Just scroll to the bottom of this page: https://www.jackie-ellis.com/ 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

I almost didn’t share this because I do NOT want you to overthink this. But… I answer this question differently than most. So if you’re curious about how the heck to post at a time that’s most effective for your content, tune into this 5 minute quickie. This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Getting ready to launch? You’re going to want to listen to this first. Brenna is a pre-launch strategist and an amazing copywriter. Put those two things together and she’s a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content. We cover:What exactly is a pre-launch and how long should it be? What kind of content goes into a pre-launch (you will LOVE her cheat sheet) Plus we played This or That: Launch Edition where she dropped some serious hot takes on how to launch effectively It’s juicyyyyyyy 🔥This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources: PRE-LAUNCH PLAN CHEAT SHEET. Ready to launch without late nights, tears or “what did I do to myself feelings”? You’re gonna want this: brennamcgowan.co/cheatsheet 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients