Marketing #Unfiltered

Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) In this episode you’ll learn… Her formula for finding ideal podcasts to pitch to without doing any market research How to know how many podcasts to pitch to for the results you want The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to Go-to PS strategies to ensure you get a response ….and WAY more. You will DEVOUR this episode and all the goodness that Lisa shares.  Lisa also shares her Perfect Pitch Template which I just love! Here’s the link to download yours: www.theperfectpodcastpitch.com This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.comHere’s what’s going on this month inside of the community:➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. ➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

In my last episode I said something like…“If you’re not growing your email list, you’re not growing your business.”People got a little alarmed when I said that.They said things like, “But I am trying to grow my email list… but it’s not working!”So I wanted to do an episode covering the biggest mistakes I see when people are sharing their lead magnets and doing “all” the things but… it’s not working.Now of course, your lead magnet must be something your audience wants.That’s *THE* most important part of all of this.But outside of that, these 5 mistakes can also make a HUGE difference and – so often – I see people don’t even consider them.So let’s dive in!This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.comHere’s what’s going on this month inside of the community:➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching!We have new events every month in addition to weekly content guides and templates.Now you can snag everything you need to dominate your marketing in one place.Free resources:12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today we’re gettin’ real. At the risk of sounding like a broken record, this is for you if you get stuck thinking, “WTF am I doing wrong?? I post everyday but don’t get results!”Let’s break this down.There are three objectives that we typically have:➡️an objective to GROW➡️an objective to NURTURE➡️an objective to SELLAnd whatever big picture strategy you have for each of these things, social media needs to be PART of it, it can’t be the full thing.So I share what I’m doing behind the social media for each of these things in this episode.And then ask you a real talk question at the end to bring it all together.This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.comHere’s what’s going on this month inside of the community:➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ]➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.We have new events every month in addition to weekly content guides and templates.Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

This is a very powerful episode with the one and only, Kate Northrup!As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital platform called The Origin Company that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out.We talk about…1️⃣How to change your relationship with money, starting with that icky feeling you have when you do your money stuff (check accounts, pay bills, pay taxes)2️⃣Why you CAN have it all (great relationship, family, and a thriving business) and a simple step you can take to truly believe that.3️⃣How many productive hours you have in a day (hint: it’s 4-5 😳) and an exercise you can do to decide what goes into that time.4️⃣Why we hustle so hard and what happens when we add more joy and rest!(And more!)We also have a fire round where she shares some of her favorite behind-the-scenes strategies and habits in her many, successful years as a business owner.It’s a good one!!!Free resources: Kate shares The Business Pressure Relief Kit where you can find 6 strategies to find peace as you increase revenue. Get them here: https://theorigincompany.co/strategies/Get my 12 Strategies To Get Your Next Client on Social here: http://getcoachsocial.com/clients This episode is brought to you by.What The Heck To Post: www.whatthehecktopost.comHere’s what’s going on this month inside of the community:➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.We have new events every month in addition to weekly content guides and templates.Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

Whether you have no idea what content pillars are OR you just don’t think yours are working for you… this is for you!We’re gonna talk about: Why we use content pillars (and why you do NOT need to overthink them)How to come up with effective content pillars in 3 steps Two questions to ask yourself so you know if your pillars are workin' for ya!This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.comHere’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources:  12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today I’m sharing 7 ways to make your content work better.Why? Because sometimes it’s not about posting daily, it’s about posting more strategically. If you can extend the reach of your content, you can also put less pressure on your posting schedule. Tune in for 7 tips to try!This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients    

I had soooo much fun speaking to Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference?2) Do you need to have a podcast to take advantage of this medium? 3) What are the different ways you can leverage the podcasting platform to generate revenue?4) How can we build relationships with people to get on podcasts ?And more! We also play a fire round game where we learn her go-to biz building secrets This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.Free resources:12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today we’re answering the age old question: How often should I be posting? I’ll walk you through: ☑️The myth that you need to post every day ☑️Reasons to NOT post every day (if it’s not sustainable) ☑️And then two questions to ask yourself to come up with this answer for you! This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources:12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today I’m doing another episode of Good Boss / Bad Boss. I’m sharing some behind the scenes of our most recent launch and how I realized that some unhealed stuff was sneaking back into my world. That was disappointing… I’ll share some questions to ask yourself so you can make sure the same isn’t happening to you.And then we move into my good boss moment. I’m proud of the growth I’ve made with my micro-managing tendencies, but man this journey is still hard! I share some behind the scenes of our tech issue over the Christmas holiday – how I handled it (or how I did NOT), what happened, and the questions I asked myself to help myself LET GO. I create these episodes to normalize the roller coaster that is building an online business. I didn’t have that, but I always wanted it. So if that’s something you crave, too, this is for you! 

Allison is a mama boss.She works 20 hours a week but has a six figure business.She spends lots of time with her kids but she has a very successful podcast.She works out consistently but still makes sales almost daily! How does she do this? Very. Clear. Systems and funnels.So today, that’s what we’re talking about. We’ll cover:What actually is an email funnel How to not be salesy in your emailsWhat resources she uses to build out her email funnels (simply)Why you should be sharing videos in your emails And more…We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. Resources covered in this episode: Snag 20 plug-and-play, Mad Libs style sales email templates here:www.allisonhardy.com/simple-emails-that-sell