Marketing #Unfiltered

Whether you have no idea what content pillars are OR you just don’t think yours are working for you… this is for you!We’re gonna talk about: Why we use content pillars (and why you do NOT need to overthink them)How to come up with effective content pillars in 3 steps Two questions to ask yourself so you know if your pillars are workin' for ya!This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.comHere’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources:  12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today I’m sharing 7 ways to make your content work better.Why? Because sometimes it’s not about posting daily, it’s about posting more strategically. If you can extend the reach of your content, you can also put less pressure on your posting schedule. Tune in for 7 tips to try!This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients    

I had soooo much fun speaking to Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference?2) Do you need to have a podcast to take advantage of this medium? 3) What are the different ways you can leverage the podcasting platform to generate revenue?4) How can we build relationships with people to get on podcasts ?And more! We also play a fire round game where we learn her go-to biz building secrets This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.Free resources:12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today we’re answering the age old question: How often should I be posting? I’ll walk you through: ☑️The myth that you need to post every day ☑️Reasons to NOT post every day (if it’s not sustainable) ☑️And then two questions to ask yourself to come up with this answer for you! This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.Free resources:12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today I’m doing another episode of Good Boss / Bad Boss. I’m sharing some behind the scenes of our most recent launch and how I realized that some unhealed stuff was sneaking back into my world. That was disappointing… I’ll share some questions to ask yourself so you can make sure the same isn’t happening to you.And then we move into my good boss moment. I’m proud of the growth I’ve made with my micro-managing tendencies, but man this journey is still hard! I share some behind the scenes of our tech issue over the Christmas holiday – how I handled it (or how I did NOT), what happened, and the questions I asked myself to help myself LET GO. I create these episodes to normalize the roller coaster that is building an online business. I didn’t have that, but I always wanted it. So if that’s something you crave, too, this is for you! 

Allison is a mama boss.She works 20 hours a week but has a six figure business.She spends lots of time with her kids but she has a very successful podcast.She works out consistently but still makes sales almost daily! How does she do this? Very. Clear. Systems and funnels.So today, that’s what we’re talking about. We’ll cover:What actually is an email funnel How to not be salesy in your emailsWhat resources she uses to build out her email funnels (simply)Why you should be sharing videos in your emails And more…We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. Resources covered in this episode: Snag 20 plug-and-play, Mad Libs style sales email templates here:www.allisonhardy.com/simple-emails-that-sell 

Ever heard of the Sex and the City rule? I am OBSESSED with this rule. It reminds us to keep things relatable. So if you’re looking for a chuckle and a very valuable content lesson, this episode is for you. Especially if your content isn’t getting engagement and you’re not sure why. 

Real talk: Statistically speaking, this year will be average at best. And that’s not to bring you down or make you feel like shit. It’s the opposite in fact. So … yeah. I’ve got a message not everyone will want to hear but I actually think it’s the one we all need. Reminders: The price of What The Heck To Post goes up on January 1st!Go here to check it out: www.whatthehecktopost.com 

“I have one hour to prep for 2023. What is most worth my time?”What a FANTASTIC question from one of our listeners.Today we’ll talk about:1. The thing we all need to be more focused on (hint: it’s your targeted growth strategy.) 2. Examples of how clients in the past have implemented a targeted growth strategy.3. 3 questions to answer to get you prepared to take action on growth in 2023 Reminders: The price of What The Heck To Post goes up on January 1st!Go here to check it out: www.whatthehecktopost.com 

If you can’t help but feel assaulted by technology, this one is for you. We’ve got TARA WILDER on the show! She’s a tech strategist who specializes in untangling your tech without pulling out your hair. We talk about: What NOT untangling your tech is costing you…Common tech traps + what to do about ‘emHow to audit yourself to determine if your tech is unnecessarily complicated Tech hires you may have not considered We also hear her theory around cleaning out your inbox which I love Plus she answers some great questions from our listeners at the end! Resources discussed in this episode: Learn more about Tara at envivoweb.com Follow her on Instagram at @iamtarawilder Download her FREE audit + project plan here: envivoweb.com/plan Plus, just a reminder… What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com