Marketing #Unfiltered

Allison is a mama boss.She works 20 hours a week but has a six figure business.She spends lots of time with her kids but she has a very successful podcast.She works out consistently but still makes sales almost daily! How does she do this? Very. Clear. Systems and funnels.So today, that’s what we’re talking about. We’ll cover:What actually is an email funnel How to not be salesy in your emailsWhat resources she uses to build out her email funnels (simply)Why you should be sharing videos in your emails And more…We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. Resources covered in this episode: Snag 20 plug-and-play, Mad Libs style sales email templates here:www.allisonhardy.com/simple-emails-that-sell 

Ever heard of the Sex and the City rule? I am OBSESSED with this rule. It reminds us to keep things relatable. So if you’re looking for a chuckle and a very valuable content lesson, this episode is for you. Especially if your content isn’t getting engagement and you’re not sure why. 

Real talk: Statistically speaking, this year will be average at best. And that’s not to bring you down or make you feel like shit. It’s the opposite in fact. So … yeah. I’ve got a message not everyone will want to hear but I actually think it’s the one we all need. Reminders: The price of What The Heck To Post goes up on January 1st!Go here to check it out: www.whatthehecktopost.com 

“I have one hour to prep for 2023. What is most worth my time?”What a FANTASTIC question from one of our listeners.Today we’ll talk about:1. The thing we all need to be more focused on (hint: it’s your targeted growth strategy.) 2. Examples of how clients in the past have implemented a targeted growth strategy.3. 3 questions to answer to get you prepared to take action on growth in 2023 Reminders: The price of What The Heck To Post goes up on January 1st!Go here to check it out: www.whatthehecktopost.com 

If you can’t help but feel assaulted by technology, this one is for you. We’ve got TARA WILDER on the show! She’s a tech strategist who specializes in untangling your tech without pulling out your hair. We talk about: What NOT untangling your tech is costing you…Common tech traps + what to do about ‘emHow to audit yourself to determine if your tech is unnecessarily complicated Tech hires you may have not considered We also hear her theory around cleaning out your inbox which I love Plus she answers some great questions from our listeners at the end! Resources discussed in this episode: Learn more about Tara at envivoweb.com Follow her on Instagram at @iamtarawilder Download her FREE audit + project plan here: envivoweb.com/plan Plus, just a reminder… What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com

2023 is 12 days away!! HOLY CRAP! Here are some content beliefs we absolutely MUST let go of if we’re gonna get out of our own way and make sh*t happen in the new year. And while I’m talking about content in this episode, this is true for ANYTHING you’re trying to create. Plus, just a reminder… What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com   

One year ago I completely changed my business. Many of you know that story. But this has actually been a journey that’s been going on for a few years. So I rewind a bit to give you the full scope of what was going on internally for me, and then move into the two biggest lessons I’ve learned to help you not hate your business (now or later). 

Have you ever noticed that – when you travel / take time off / do something fun – you get way more reach on your content? [Probably because this is SOCIAL media but we’ll talk about that another time!]Given it’s the holiday season, you might be feeling like you want to take time off, but the marketing / business owner side of you feels like you can’t do that. Maybe you’ve spent all of 2022 building the consistency muscle and you don’t want to fall off the bandwagon. Or you just want to leverage the holiday reach that naturally happens when you take time off and post fun stuff. Either way, this episode is for you.We’ll talk about 4 tips to help you holiday prep your content so that you are NOT spending extra bandwidth on content but still bringing all that extra holiday traffic back to your business. Tip 1: My handy caption tip Tip 2: What to do with your emails so you’re turning ‘em into content + growing your list Tip 3: How to reel prep so you’re spending 10 years looking for an ideaTip 4: Repurpose, repurpose, repurpose. 

My first business coach is on the show today! And this is special for a few reasons… not just because Dallas knows her sh*t, but because she is super transparent about the roller coaster that is online business. She also knows WAY too much about me so we had some fun looking back at the last 6 years! In addition to hearing a little bit about what I was like as a newbie social media manager (hint: Trying hard to prove my worth!) we also talk about…The thing that makes her feel self-doubt in her business. I loved this because it is SO relatable! Her step by step referral marketing process and how it works Why you probably have NOT created a referral marketing funnel, even if you think you have. How and why this is awesome for people with a small network.The best way to follow up after you’ve made a referral request but haven’t heard back yetAnd a lot more. Dallas is full of mic drops! Resources discussed in this episode: The Clients from Scratch Masterclass with Dallas, just go here. Module 1 of Client Surge so you can test drive it and see if it’s for you, just go here.Check out Client Surge, just go here.

We got a lot of response to our recent Good Boss / Bad Boss episode. Including from one listener, who we’ll call Leona, who shared her “bad boss” moment: “My low this week was spiraling over this one potential client who decided to go to someone with a shiny neon sign because they've been in business way longer. But I know for a fact that she doesn't have the skills I do, and that person's choice made me feel like I could never have a successful business.”This highlighted to me a skill that took me years to learn, but was a game changer when I did. And that’s making the problem the solution. Tune in so I can walk you through it.RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com