Marketing #Unfiltered

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.We cover:➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) ➡️ How to be authentic about your absence without oversharing personal details  ➡️ The power of owning your broken promise instead of pretending nothing happened ➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships ➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email ➡️ How to reset expectations and get your remaining subscribers more engaged than before

Megan Kachigan, a copywriter and marketing strategist specializing in values-first marketing, shares her secrets to efficient content creation. She reveals how to create all your marketing materials in just 1-2 hours weekly without compromising quality. Megan discusses the role of strategic planning, the importance of building trust with your audience, and how AI can enhance but not replace personal voice. She also emphasizes the power of repurposing content to maximize reach while providing practical tips for balancing work and personal life.

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing)  Why exploring AI tools beyond ChatGPT matters for your business  How to use AI for deep content analysis and performance improvement  Building accessible customer service systems using AI chatbotsKey Tools & Resources Mentioned:  Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand  Claude AI: http://claude.ai/  O.Joy by Frank Kern: https://ojoy.ai/  Zapier Pro Account (for chatbot creation): https://zapier.com/  Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825 Connect with Sophia: Instagram: @sophiaparra Website: gotocoach.club 

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing  How simple "monthly marketing moments" can consistently grow your email list without complex funnels  Practical ways to build trust during today's "trust recession" through genuine connection  Kim's 5-step process to unearth and leverage your authentic brand voice  Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)  How creating a brand voice guide can save you countless hours and help delegate content creationIf you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.Resources mentioned on the episode: Kim's free Brand Voice workbook and audio mini-series: kimkiel.com/voiceworkbook Hemingway app for analyzing your writing style  Verbatim Voice Tool for copy analysis  Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email  What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails  Connect with Kim: Instagram: @kimkiel LinkedIn: Kim Kiel

Discover how a private podcast can revolutionize your email list-building strategy. Learn about the innovative approach of solo episodes, which cuts down on stress while enhancing engagement. Hear about key mistakes made and practical takeaways for future success. The discussion includes a candid comparison of results between private podcasts and traditional summits, plus an unexpected success story involving a low-ticket upsell. Tune in for insights that could transform your marketing game!

Chris Williams, a savvy business coach and strategist, shares her insights on client acquisition amid economic challenges. She reveals how to adapt in a 'trust recession' by nurturing relationships and fostering genuine connections. Listeners learn about her unique approach to discovery calls and the importance of understanding prospects' journeys. Chris also discusses her upcoming book and the valuable investments she's made in her business. This conversation provides actionable strategies to empower entrepreneurs in any economic climate.

Discover a game-changing Q&A Day strategy that boasts a remarkable conversion rate! Learn how to promote your own event with templated emails that you can swipe. Gain insights on setting boundaries to protect your energy while maximizing sales without the 'hard sell.' Plus, explore creative ways to repurpose your Q&A content for even greater impact. This episode offers actionable tips to enhance audience engagement and build authentic connections through voice and video!

As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of?➡️ What do pregnant business owners need to know about taking time off?➡️ What’s the first step? ➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this. ➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".) It's juicy, y'all. Resources mentioned in this episode: If you're getting ready for maternity leave, you should get your hands on this Planning guide: https://www.spaciousmamas.com/PlanningGuideThis guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you’ll be ready to build a strategy that works for you and your business!

Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs. Resources mentioned on the call: Don't forget to grab Megan's Business Story Blue Print: www.meganyelaney.com/business-story-blueprintThis is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you. It is very juicy. I highly recommend it.

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formulaThat’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.