Marketing #Unfiltered

In this discussion, Kristine Schwartz, an expert in high-ticket mastermind programs, shares her insights on creating transformative offers that can significantly boost revenue. She explains what masterminds are, how to effectively price and sell them, and what premium clients truly desire. Kristine also tackles the evolution of the coaching industry, revealing why she dislikes content buckets and how a supportive community can help women entrepreneurs thrive. Dive into empowering strategies for overcoming imposter syndrome and building meaningful connections!

Anyone who’s getting ready to launch, take notes!Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).We discussed things like:➡️How has launching shifted during this challenging, economic time➡️Her go-to launch tech stack➡️The bare minimum you must do to launch successfully➡️The most common misconceptios about launching that she sees holding entrepreneurs back➡️Plus we workshopped a launch that a member in my membership was currently navigatingAnd lots more.Resources mentioned in this episode:Launch your Profitable Online Business in 4 Steps!Inside, Lacey shares a definitive guide for launching a profitable online business from scratch.You’ll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics.Get it here:https://laceycribb.com/4stepsPlus, follow Lacey here:instagram.com/lacey.cribb

In the spirit of the holiday, I felt called to reshare this episode. This story STILL gives me chills one year later. —--Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world.In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can’t say I’m not committed to your marketing 😉Learn more from Jessica:Follow her on Instagramhttps://www.instagram.com/jessicacbuchanan/Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/Read her New York Times Best Seller, IMPOSSIBLE ODDShttps://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3  

Grab a notebook, ‘cause you’ll want to take notes.Ashley is a launch strategist for some of the biggest coaching brands on the internet.We discussed things like:➡️Why are launch conversions taking such a dip in 2024 and what should we do about it?➡️What are the 7 + 8 figure brands that are killing it doing differently?➡️With all her experience – what is *HER* favorite launch strategy?➡️How can you increase conversions on your next launch? ➡️Yay or nay on the waitlist strategy? What about affiliates? Ya see? GOLD. Resources mentioned in this episode: Follow Ashley here: https://www.instagram.com/ashleybrasso Get her High Ticket Launch Strategy Template here: https://creative-inventor-3271.ck.page/1828114bc1

This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems ➡️How she has a 7 figure business even with 500 people on her list ➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble ➡️ Why being “de-lu-lu” is going to help you collapse timelines and get whatever goal you want faster And more. Resources: Follow Kristina here: https://www.instagram.com/elixirmediaco/ 

Gabrielle  is an embodied entrepreneur coach. She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine.In this episode we cover: ➡️What is REALLY causing our money glass ceiling?➡️What is something that women who make 7 figures and a move do that those who do not make 7 figures above don’t do? ➡️Signs you’re hitting a money glass ceiling (beyond what’s in the bank)➡️Questions you should ask yourself to help you identify your glass ceiling, and break through it➡️The “quantum equation”And more!Resources:Gabrielle is offering a FREE 3-Day Immersion for female entrepreneurs ready to quantum leap in their income, intimacy, and impact, while in feminine flow.In this 3-day immersive experience, you will learn how to:- Triple your income without falling back into the unhealthy masculine and burnout- Leverage your healing journey to quantum leap in your life- Change your paradigm to manifest the money you desireJoin here: https://www.gabriellemartorana.com/immersion-march2024

Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!)In this episode we talk about:➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something just like it➡️Foundations you need in place to create a freedom based business➡️Her exact funnel for selling her course➡️The mistakes people make when trying to set up passive income systems➡️The platforms she recommends to house her tech…and more. We covered a lot of ground with this one!Resources:Hayley’s go-to simple funnel for daily low-ticket sales that ANYONE can implement,(Even if you hate tech!)Get it here: https://www.thehayleybarnes.com/passive-income

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. Resources: Here’s the survey mentioned in the call: https://forms.gle/pLGDx8rEtBmdUukq7 Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell Plus here’s her website + socials: evolveyourweddingbusiness.com Eleni:Eleni is a nutrition coach. She helps you learn simple steps to start losing weight without dieting ever again!She's wondering if she should turn her higher priced offer into a membership because people keep saying, "I can't afford this."I felt like there might be something else going on here and I didn't want her to do all that work to dismantle this offer and create a whole new offer before having an honest conversation about what was really going on.I see MANY people fall into — myself included. We need to be reminded all the time that just making something cheaper isn't going to make it sell. Resources: Eleni’s recipe membership: https://pages.helenofhealth.co/helen-of-healths-kitchen?coupon_code=2MONTHS Eleni’s free community: https://www.facebook.com/groups/loveyoursize Eleni on Instagram: https://www.instagram.com/helenofhealth/ 

We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!

Beth Wood, the owner of an agency focused on branded gift experiences, shares exciting insights on how thoughtful gifting can elevate client relationships. She discusses unique gifting strategies and reveals an incredible tax tip that every business owner should know. Beth also emphasizes the balance of personal goals and social connections in building a brand. Her passion for creating memorable gifts shines through, offering practical advice that can transform client interactions into meaningful experiences.