Marketing #Unfiltered

Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla. Get ready for some CLEAR next steps so you can take action on each of these items.  PS: Want more marketing support in 2025?  It might be time to join Pocket CMO. Book a free Client Attraction Audit >> here << if you're 100% interested in working with a coach, but not sure if Pocket CMO is the place for you. 

Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases results? What’s the difference between launch branding and your overall branding — or is there a difference?How to reverse engineer your launch or event to come up with your visual strategy Why you should NOT be using the same photos for yearsTips for planning your brand shoot...And SO much more.Resources to stay in front of Lyrik: Follow her company on Instagram @workplaybrandingCheck out all her goodies and resources on her website: workplaybranding.com 

Heather Sager, a speaking coach and business mentor, shares her expertise on transforming your voice into a powerful marketing tool. She discusses the five styles of signature talks and the common mistakes that doom public speaking efforts. Heather emphasizes the importance of storytelling, offering strategies to engage clients by addressing their struggles. She also highlights how authenticity in messaging can enhance relationships and boost business growth, making it essential for entrepreneurs to master the art of impactful speaking.

It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing ...and so much more. Plus don't forget to snag her gift: 10 Steps to Get Your Business In The Media: https://www.pitchtopress.com/You should also follow her here: https://www.instagram.com/adela__hussain/

Get ready for some email marketing TEA! Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter? Yeah … that one 😉 So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s also giving us all the email marketing juice. We cover things like… ➡️ How to increase your click through rate ➡️ How to get your emails done in 20 minutes a week ➡️ How often and *where* to sell to your email list ➡️ What goes into your welcome sequence so you’re bringing in BUYERS and not LINGERERS …and more.If you’re into pop culture AND selling with email, this is for you. 

Patrice Poltzer is a Gracie-award winning TODAY show producer and founder of a video agency, specializing in strategic storytelling. She dives into the importance of narrative in branding, revealing how businesses using storytelling can boost innovation and sales. Patrice offers a three-part framework for crafting compelling stories and emphasizes the role of AI in enhancing the storytelling process. The discussion also touches on personal journeys, the integration of personal narratives with business goals, and the emotional impact of sharing authentic experiences.

In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me. If anything in here resonates, you should probably book a free Client Attraction Audit. Learn more and book your call here: https://www.gotocoach.club/pocketcmoconversations 

This is a fun one with my good friend, Marisa. She’s a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717] In today’s episode, listen in for things like: ➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense. ➡️ The personal touches she shares on her sales page …. so freaking cool. ➡️ And the hidden P most people are missing when it comes to their messaging which will make sure your message it’s just strong, it’s leading to sales. Resources: If you’re ready to create the message and copy that gives you the confidence to show up and stand out – you’re gonna love Marisa’s class! (Instead of staying hidden and chronically underpaid; slashing prices, throwing money at ads, creating another funnel or just “waiting it out”...and other stuff that doesn’t get you PAID?)That’s why I’m always a “HECK YES!” to share this class when Marisa offers it. It’s called Leave ‘Em Wanting More: The 3-Part Framework to Whip Up Irresistible Copy with Creativity and Chutzpah. And you can sign up for it here: https://marisacorcoran.com/masterclass?afmc=sophiap 

In this discussion, Kristine Schwartz, an expert in high-ticket mastermind programs, shares her insights on creating transformative offers that can significantly boost revenue. She explains what masterminds are, how to effectively price and sell them, and what premium clients truly desire. Kristine also tackles the evolution of the coaching industry, revealing why she dislikes content buckets and how a supportive community can help women entrepreneurs thrive. Dive into empowering strategies for overcoming imposter syndrome and building meaningful connections!

Anyone who’s getting ready to launch, take notes!Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).We discussed things like:➡️How has launching shifted during this challenging, economic time➡️Her go-to launch tech stack➡️The bare minimum you must do to launch successfully➡️The most common misconceptios about launching that she sees holding entrepreneurs back➡️Plus we workshopped a launch that a member in my membership was currently navigatingAnd lots more.Resources mentioned in this episode:Launch your Profitable Online Business in 4 Steps!Inside, Lacey shares a definitive guide for launching a profitable online business from scratch.You’ll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics.Get it here:https://laceycribb.com/4stepsPlus, follow Lacey here:instagram.com/lacey.cribb