Marketing #Unfiltered
Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood
Apr 24, 2024
Beth Wood, the owner of an agency focused on branded gift experiences, shares exciting insights on how thoughtful gifting can elevate client relationships. She discusses unique gifting strategies and reveals an incredible tax tip that every business owner should know. Beth also emphasizes the balance of personal goals and social connections in building a brand. Her passion for creating memorable gifts shines through, offering practical advice that can transform client interactions into meaningful experiences.
51:46
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Quick takeaways
- Strategically integrating gifting at key points in the client relationship enhances experience and fosters deeper connections and loyalty.
- Allocating 5 to 10% of client investment to thoughtful, usable gifts can significantly improve customer perceptions without overwhelming budgets.
Deep dives
The Importance of Gifting in Client Experience
Creating memorable client experiences is essential for building lasting relationships and ensuring customer retention. Gifting, even in simple forms like a Starbucks gift card, can significantly enhance the client experience. By staying top of mind through thoughtful gestures, businesses can increase referrals and ensure that clients think of them first when opportunities arise. Incorporating special touches into the client journey not only shows appreciation but also fosters a deeper connection.
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