Marketing #Unfiltered

If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predictive analytics, Kelsey breaks down the psychology behind customer journeys in a way that will completely change how you look at your Instagram DMs, email sequences, and sales data.Here's What We Cover:Psychological triggers vs. buying signals: what's the difference? The things you do as a business owner to trigger action vs. the signals your customers give when they're ready to buyImplementation intent: the buying signal everyone misses. Why questions about VAs attending calls or PDF formats are massive red flags that someone has already decided yesHow to sell without actually selling. Kelsey's three-tier affiliate partnership program and why she pays affiliates MORE when they do more workThe 48-hour rule for opening wallets. Why you want people to make their first purchase within 48 hours of joining your list and how to make that happenLow ticket vs. high ticket: which needs more touchpoints? The counterintuitive truth about why low-ticket offers sometimes need MORE nurturing than high-ticket... and so a lot more!Resources:5 DM Signals They're Ready to Buy (Before They Ask for the Link): https://kelseysilver.com/5-dm-signals-7564?am_id=sophia7784Foresight HQ: https://foresighthq.app/signup?am_id=sophia1615ForesightHQ 7-day $7 trial: https://foresighthq.app/7-day-trial-checkout?am_id=sophia5067Connect with Kelsey: https://www.instagram.com/kelseyesilver 

Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is changing the legal landscape of your business, we will give you the clarity (and peace of mind) you desperately need. Because legal isn't just about protection, it's about power.Here's What We Cover:The most common legal blind spots in the coaching industry: Why coaches start businesses without thinking about legal at all (and what that costs them)The "gut punch test" for trademarking: Sarah's simple way to know if it's time to trademark your business name, course, or podcastHow to protect yourself from clients who ghost on payment plans: What actually works (and what doesn't) when clients stop payingThe truth about third-party platforms like Kajabi: Hidden legal risks you might be missing and why copying Kajabi's terms won't protect youThe power mindset shift around legal: Why thinking "I have to be protected" versus "I AM protected" changes everything about how you show up as a CEO... and so much more!Resources Mentioned:Coach's Legal Checklist: https://thelegitcoach.com/checklistAI Legal Starter Guide: https://thelegitcoach.com/ailegalpackDestination Legal:  https://destinationlegal.com/collections/templatesConnect with Sarah: @destinationlegal on IG and FB

Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the fake PR "experts" who are selling you snake oil. If you've ever wondered why your podcast appearances aren't converting into sales, this episode will blow your mind.Here's What We Cover:Beth's MICS Method — Her signature system for Messaging, Interview prep, CTAs, and Systems that turns one podcast into $10KThe first 12 seconds rule — What podcast hosts notice immediately that tells them if you're prepared (or winging it)How to do CTAs throughout the entire episode — Why waiting until the end is costing you sales and how to drop breadcrumbs from minute oneThe post-interview promotional system — Beth's exact backend strategy for leveraging one interview multiple times throughout the yearExclusive lead magnets for podcast listeners — How to create different offerings based on specific audiences (not just one generic freebie)... and so much more!Resources Mentioned:Rich Relationships by Selena Soo: https://www.amazon.com/Rich-Relationships-Million-Dollar-Network-Business/dp/B0F35GH7RQConnect with Beth: Find her at @BethNydick on all platformsDM Beth the word "Sophia" on Instagram for her exclusive podcast listener gift: https://www.instagram.com/bethnydick/

In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do lists and perfect systems are actually making it worse. This episode will challenge everything you thought you knew about productivity, self-care, and what it really takes to break free from cortisol addiction.Here's What We Cover:What is high-functioning burnout? — Why the most successful-looking women are often the most burnt out (and why no one checks on them)The cortisol addiction trap — How our bodies become addicted to stress and why "peace" can actually feel unsafeWhy perfectionism leads to burnout — Ash's story of making $500K in a relaxed, unstructured way, then burning out the next year trying to make her business "professional"The dangerous myth of multitasking — Why trying to do everything at once drains your energy faster and creates only "elusive peace"Why self-care often doesn't work — The truth about performing self-care as another box to check instead of actual healing... and so much more!Resources Mentioned:Burnout Breakthrough: https://ashmcdonaldmentoring.com/burnout-breakthrough

This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.Here's What We Cover:The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing firstThe Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-inThe Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reachThe Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launchResources:Go here for 45 ideas low ticket offer ideas: https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharingLink not working? Send us a note!Instagram: @sophiaparraEmail: team@getcoachsocial.com

If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you.That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory).We cover:➡️ The number one step you absolutely must take before delegating effectively ➡️ Natta's 5-step process for delegation that actually gets results ➡️ Why delegation matters so much (and what happens when you don't) ➡️ How AI can support your delegation process ➡️ The most genius AI strategy I've ever heard (seriously, I'm building this right now)Fair warning: The AI tip Natta shares isn't directly about delegation, but it's so brilliant I couldn't stop thinking about it. I immediately started implementing it in my own business.If you've ever thought "it's just easier to do it myself" or felt guilty asking your team to take things off your plate, this conversation will shift how you think about delegation entirely.Resources mentioned:➡️ Free guide: 5 Vital Delegation Mistakes (and How to Fix Them)https://accidentalceo.co/delegate-freebie ➡️ Join the Accidental Entrepreneur Facebook Communityhttps://www.facebook.com/groups/accidentalceo.coMarketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for coaches who want to build genuine connections with their audience.

Kinsey Soderberg, an AI strategist passionate about authentic AI usage for entrepreneurs, discusses the transformative power of AI in business. She busts myths surrounding AI, emphasizing the need for women to lead in this space. Kinsey highlights the importance of AI as a supportive team member, advocating for a human-first approach. She shares her unique VIBES Framework for training AI and provides insights on maintaining trust in a tech-driven world. Kinsey encourages messy action and collaboration to thrive in the new AI landscape.

In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement.Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see real results.Here's What We Cover:What exactly is a cash injection and why would a coach want to create one in their business?When should you consider implementing a cash injection strategy?How can coaches use sales psychology and marketing to create a cash injection?What offers work well for cash injections and how do you decide what's right for your business?How do you build a marketing strategy around cash injection offers?Why high-touch, exclusive offers tend to perform best for quick revenue generationResources Mentioned:Check out her website: www.inspiredsocial.coFollow her on Instagram: http://instagram.com/stephparadisohttp://instagram.com/inspiredsocialco/Get her 43 strategic content ideas here: https://inspiredsocialco.myflodesk.com/ymys3g9soy  

I'm backkkk!! After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.(Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.) We cover:➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference) ➡️ How I grew my email list by 1,500+ people while being fully present with my newborn ➡️ The not-spoken-enough reason networking is so incredibly important (sorry in advance about the tears!) ➡️ How my network showed up for me during my maternity pause ➡️ The biggest reason(s) I could be present with Grayson Resources mentioned:In this episode, I mentioned how I was using AI. I go much deeper on the topic in this episode: https://podcasts.apple.com/gb/podcast/ep-175-4-ways-im-using-ai-to-make-my-business-less/id1644601845?i=1000709136790 

Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money.We cover:➡️ How subconscious limiting beliefs around money hold us back from business growth➡️ The science behind why your subconscious mind has such a powerful impact on your financial decisions ➡️ A fun game of "Money Move or Money Myth" where Kelly breaks down common money advice you see online ➡️ Why some popular money beliefs aren't actually true (and what is) ➡️ Kelly's unique approach that combines both energetic and scientific perspectives ➡️ How taking breaks and sabbaticals can trigger money fears (and why that's normal) ➡️ Practical insights for entrepreneurs struggling with the "hustle or your business will fail" mentalityThis episode is perfect if you've ever felt guilty about taking time off, questioned whether you "deserve" financial success, or found yourself stuck in patterns that don't serve your business growth.Timing note:This conversation happened on a particularly meaningful day—Kelly was about to begin her sabbatical, and I was preparing for maternity leave, making our discussion about money mindset and taking breaks especially relevant.Resources:Follow Kelly here: https://www.instagram.com/kellysruta/?hl=enTake "The Invisible Sabateor Quiz." It's a 3 minute assessment to find out what's blocking you from all the income, impact, freedom and ease you desire (and deserve!) in your business. Plus, get a personalized mindset breakthrough to help you fully step into your role as a Limitless CEO. https://quiz.tryinteract.com/#/6164c4d32a121a0018c6d0ba