Marketing #Unfiltered

In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn:➡️ The exact strategy (with ALL the detail) I used to create a private podcast ➡️ How I created the entire podcast without conducting a single interview (and the platform I used) ➡️ Why I chose this format rather than just do another summit, or host a more traditional style private pod ➡️ The key mistakes I made and what I'll be doing differently the next time ➡️ My unexpected success with a low-ticket upsell ➡️ Honest numbers comparison: Summit vs. Private Podcast If you're looking to grow your email list without the exhaustion of a full summit, this episode gives you a behind-the-scenes look at what worked, what didn't, and whether a private podcast might be the right strategy for your business. Ready to see the private podcast for yourself? Check it out at ➡️ gotocoach.club/fortheloveofmarketingConnect With Me:Instagram: https://www.instagram.com/sophiaparra/Website: https://www.gotocoach.club/

Chris Williams, a savvy business coach and strategist, shares her insights on client acquisition amid economic challenges. She reveals how to adapt in a 'trust recession' by nurturing relationships and fostering genuine connections. Listeners learn about her unique approach to discovery calls and the importance of understanding prospects' journeys. Chris also discusses her upcoming book and the valuable investments she's made in her business. This conversation provides actionable strategies to empower entrepreneurs in any economic climate.

Discover a game-changing Q&A Day strategy that boasts a remarkable conversion rate! Learn how to promote your own event with templated emails that you can swipe. Gain insights on setting boundaries to protect your energy while maximizing sales without the 'hard sell.' Plus, explore creative ways to repurpose your Q&A content for even greater impact. This episode offers actionable tips to enhance audience engagement and build authentic connections through voice and video!

As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of?➡️ What do pregnant business owners need to know about taking time off?➡️ What’s the first step? ➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this. ➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".) It's juicy, y'all. Resources mentioned in this episode: If you're getting ready for maternity leave, you should get your hands on this Planning guide: https://www.spaciousmamas.com/PlanningGuideThis guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you’ll be ready to build a strategy that works for you and your business!

Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs. Resources mentioned on the call: Don't forget to grab Megan's Business Story Blue Print: www.meganyelaney.com/business-story-blueprintThis is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you. It is very juicy. I highly recommend it.

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formulaThat’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way. 

Let’s talk about finding your launch style! In this episode I asked her things like:What is some cookie cutter advice when it comes to launching that drives you crazy?Is there something specific that’s working in 2025?Where do most people get stuck with launching?What are some SIGNS that shows someone their launch style isn’t working  — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze at the idea?Are there some sales or launch strategies that work better than others?What are micro actions for sales momentum and why are they so important?Resources:➡️ Get on the waitlist for her upcoming program, Your Launch Style https://www.traciepatterson.com/interest_yls “When you’re tired of launches wearing you out, wondering why them and not you, or where are the results you used to get, join us in Your Launch Style™. This program helps you create a custom launch strategy that fits your energy, your offers, and the seasons of life you're in now. Let's stop conforming and start launching your way.”➡️ Get her workshop series: Micro Actions for Sales Momentum:  https://www.traciepatterson.com/micro-freebie 

We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship.In this episode, we cover:✨ Where to actually find new connections (because it’s not as easy as it used to be)✨ What even is a connection? And how do you know when it’s worth pursuing?✨ Turning connections into real friendships—without coming off weird✨ Her Red Light / Green Light / Yellow Light strategy for deciding when to go all in on a friendshipAnd so much more!If you’ve ever struggled with making (or keeping) friends as an adult, this episode is packed with gems.Resources from Ciara: 📲 Follow her on Instagram: https://www.instagram.com/ciara.rubin 📺 Subscribe to her on YouTube: https://www.youtube.com/@CiaraRubin💡 Explore all her work: ciararubin.com📖 Grab her bestselling book: https://ciararubin.com/yak-book-sales-page/

Tired of the same old sales strategies? There’s another way.We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy. They all work—but they’re not the only way to sell, no matter what some online guru says.That’s why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and evergreen that takes the best parts of both. It’s also how she 40X’d her revenue in under two years. (Yeah. Forty.)We cover:The biggest mistakes people make when sellingWhy live launching actually works against smaller brandsHow the Circuit Sales System changes the gameThe behind-the-scenes of selling your IP (yep, Nicki actually sold the course she created on this!)If your sales process feels stuck or stale, this episode might be exactly what you need to shake things up.Resources mentioned on the episode:Get all full breakdown for the Circuit Sales System here: www.circuitselling.com

Brenda Rigney, an expert in creating sales systems that prioritize freedom, shares her innovative no-call sales method designed for achieving $10K months. She discusses how to make potential clients feel seen without traditional calls and reveals common pitfalls to avoid on the way to financial success. Brenda emphasizes the importance of aligning personal and professional values, and shares strategies for nurturing impactful client relationships. Additionally, she introduces her supportive community for entrepreneurs seeking growth and collaboration.