Marketing #Unfiltered Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan
Jun 4, 2025
Megan Kachigan, a copywriter and marketing strategist specializing in values-first marketing, shares her secrets to efficient content creation. She reveals how to create all your marketing materials in just 1-2 hours weekly without compromising quality. Megan discusses the role of strategic planning, the importance of building trust with your audience, and how AI can enhance but not replace personal voice. She also emphasizes the power of repurposing content to maximize reach while providing practical tips for balancing work and personal life.
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Episode notes
Grow Email List Via Discovery Calls
- Ask during discovery calls if prospects want to join your email list and which email they prefer.
- This tactic grows your list with engaged people you have some relationship with, improving interaction.
Combat Imposter Syndrome Confidently
- Overcome imposter syndrome by regularly reviewing client testimonials and past results.
- Believe in your impact to market authentically without feeling salesy or overwhelmed.
Mindset Blocks Marketing Success
- Many marketers struggle due to mindset and being too close to their own business.
- Seeing your value from an outside perspective helps you communicate authentically and confidently.