Marketing #Unfiltered

Ep 159 | Write a talk that actually gets results with Heather Sager

Nov 7, 2024

Heather Sager, a speaking coach and business mentor, shares her expertise on transforming your voice into a powerful marketing tool. She discusses the five styles of signature talks and the common mistakes that doom public speaking efforts. Heather emphasizes the importance of storytelling, offering strategies to engage clients by addressing their struggles. She also highlights how authenticity in messaging can enhance relationships and boost business growth, making it essential for entrepreneurs to master the art of impactful speaking.

01:02:38

Episode guests

Heather Sager

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Episode notes

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Quick takeaways

Mastering signature talks is essential for business owners to enhance visibility and attract qualified leads effectively.

Building genuine relationships with the audience during presentations can significantly increase engagement and lead conversion rates.

Storytelling should prioritize the audience's emotions and experiences, fostering trust and making connections more impactful.

Deep dives

The Importance of Signature Talks

Signature talks are highlighted as a crucial marketing asset for business owners. These presentations can significantly increase visibility and effectiveness in attracting qualified leads, ultimately leading to higher conversion rates. By mastering their signature talk, individuals can utilize this content across various platforms, including podcasts and webinars. This comprehensive approach not only solidifies their messaging but also expands their reach within different communities.

Intro

4min

Navigating Maternity Leave as an Entrepreneur

6min

Bridging Cultures and Building Trust

23min

Authenticity in Content Creation

14min

Strategic Speaking for Business Growth

7min

The Power of Storytelling in Business

5min

Focusing on Authentic Messaging in Marketing

3min

We've got the one and only Heather Sager on the show!

Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her shizzel.

We talk about things like:

How to know what stories to share in your talk
The 5 different styles of signature talks (yes... 5!)
The big mistakes people make that get in the way of having a talk that gets results
How to know what topic to cover in your talk
Building relationships with clients so you can convert at a higher rate

SO many things.

Per usual, this is a good one.

Plus, here are some juicy resources that she wants you to get your hands on:

Turn Your Next Unpaid Speaking Gig into a Profitable Outcome - Download 7 strategies to turn each speaking opportunity into a lead generator for your business.

https://thespeakerco.lpages.co/profitable-speaking-guide/
Nail Your Guest Speaking Topics - Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits

https://thespeakerco.lpages.co/topic/

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Marketing #Unfiltered

Ep 159 | Write a talk that actually gets results with Heather Sager

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Signature Talks

Navigating the Transition Back to Work

Building Connections Through Speaking

Understanding the Audience's Pain Points

The Five Types of Speaking Goals

Remember Everything You Learn from Podcasts