Marketing #Unfiltered Ep 159 | Write a talk that actually gets results with Heather Sager
Nov 7, 2024
Heather Sager, a speaking coach and business mentor, shares her expertise on transforming your voice into a powerful marketing tool. She discusses the five styles of signature talks and the common mistakes that doom public speaking efforts. Heather emphasizes the importance of storytelling, offering strategies to engage clients by addressing their struggles. She also highlights how authenticity in messaging can enhance relationships and boost business growth, making it essential for entrepreneurs to master the art of impactful speaking.
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Episode notes
Prioritize Traffic Generation
- Focus on getting more eyes on your content early on.
- Prioritize top-of-funnel traffic generation over perfecting freebies.
List Size vs. Offer Value
- Huge email lists aren't necessary for all businesses.
- High-ticket offers can thrive with smaller, highly engaged audiences.
Strategic Content Choices
- Heather Sager rarely participates in bundles or summits.
- Her target audience is established business owners, not those seeking free content.