Marketing #Unfiltered
Ep 156 | How to create strategic brand stories with Patrice Poltzer
Sep 27, 2024
Patrice Poltzer is a Gracie-award winning TODAY show producer and founder of a video agency, specializing in strategic storytelling. She dives into the importance of narrative in branding, revealing how businesses using storytelling can boost innovation and sales. Patrice offers a three-part framework for crafting compelling stories and emphasizes the role of AI in enhancing the storytelling process. The discussion also touches on personal journeys, the integration of personal narratives with business goals, and the emotional impact of sharing authentic experiences.
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Quick takeaways
- Businesses employing storytelling are 60% more likely to be seen as innovative and can achieve a 20% increase in sales.
- Strategic storytelling involves identifying personal experiences that resonate with the audience's pain points and framing them into compelling narratives.
Deep dives
The Power of Storytelling
Storytelling serves as a bridge, allowing individuals to connect and engage more deeply. It transforms how people perceive brands, making them more relatable and memorable. According to research, businesses that leverage storytelling are 60% more likely to be viewed as innovative, while also experiencing an average sales increase of 20%. This statistic highlights the effectiveness of storytelling in creating emotional connections with audiences, which is vital in today's competitive landscape.
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