Marketing #Unfiltered Ep 156 | How to create strategic brand stories with Patrice Poltzer
11 snips
Sep 27, 2024 
Patrice Poltzer is a Gracie-award winning TODAY show producer and founder of a video agency, specializing in strategic storytelling. She dives into the importance of narrative in branding, revealing how businesses using storytelling can boost innovation and sales. Patrice offers a three-part framework for crafting compelling stories and emphasizes the role of AI in enhancing the storytelling process. The discussion also touches on personal journeys, the integration of personal narratives with business goals, and the emotional impact of sharing authentic experiences.
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Know Your Audience
- Understand your target audience and their pain points deeply from the start.
- This helps tailor your message and resonate with their needs effectively.
AI for Audience Analysis
- AI can help analyze target audiences and connect with them effectively.
- This levels the playing field, especially for those without large marketing budgets.
Late to Email
- Patrice, despite her background in media, initially neglected her email list.
- She focused on it seriously only in the last two years.