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Ep 156 | How to create strategic brand stories with Patrice Poltzer

Marketing #Unfiltered

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Balancing Personal Stories and Business Goals

This chapter highlights the vital role of storytelling in connecting with audiences, showcasing how personal narratives can enhance engagement with a business. The speakers explore the balance between sharing personal experiences and aligning those with the interests of the audience and business goals, using a Venn diagram to illustrate this synergy.

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