Ep 156 | How to create strategic brand stories with Patrice Poltzer
Marketing #Unfiltered
Balancing Personal Stories and Business Goals
This chapter highlights the vital role of storytelling in connecting with audiences, showcasing how personal narratives can enhance engagement with a business. The speakers explore the balance between sharing personal experiences and aligning those with the interests of the audience and business goals, using a Venn diagram to illustrate this synergy.
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