Let's Talk About Brand

Today's guest is Matthew Kobach. Many people know Matthew for being a leader in the Twitter space. He's built an incredible community for himself and today he’s going to tell us all about how he did that. We’ll also discuss how his own incredible personal brand has benefited his employer. When he started building his personal brand, he was not yet with Fast, which is a brand new startup. He has helped it grow even faster by the power of his personal brand. We're going to talk about that as well as this larger shift, which is about companies valuing their employee's personal brands instead of seeing it as a threat.This episode was initially broadcast as a livestream on November 20, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

This week's guest is Gary Ware of Breakthrough Play, which facilitates personal and professional breakthroughs through the power of play. As adults, we often forget how to do that; Gary rediscovered the power of play himself through comedic improv training, and figured out how to apply that to something new. Marketing is a creative application when you think about it. Gary very brilliantly made that twist from a marketing career into creating Breakthrough Play, where he works with corporations and teams and groups to rediscover the power of play to enhance their creativity, productivity, and facilitate team building.This episode was initially broadcast as a livestream on November 13, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

This week's guest, Mel Bridger, is joining us today from the UK. Mel is a personal trainer, but she has three separate fitness brands! We're going to cover all of them, but basically, she has branded a partnership, a personal brand, and a franchise. She’s the perfect guest to be speaking with us about branding something bigger than yourself. This episode was initially broadcast as a livestream on November 6, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today’s guest Ryan Foland is all about ditching the act, keeping it real, and bringing his whole self to the table rather than playing some sort of part of what he should be, because what he should be is himself. He’s the perfect person to talk with us today about this week’s topic, branding with authenticity.This episode was initially broadcast as a livestream on October 30, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Let's Talk About Brand! Today’s show is special because our guest is talking with us live from Sydney, Australia! We have the fabulous Chocolate Johnny on with us today to talk with us about personalizing a brand. John Kapos is a third-generation chocolatier. His family business, Perfection Chocolates, was founded in 1939. They hand-make their chocolates and confections in Sydney, Australia. Years ago, John realized the power of social media, especially video for small businesses. Today, he spreads that message to small businesses all over the world, as well as continuing to put it to use for Perfection Chocolates!When John took over the family business, social media wasn’t around yet. However, John is an early adopter, so it didn’t take long to hop on all the social media platforms. He not only used social media to grow his business but used it to become well known through his personal brand, Chocolate Johnny.This episode was originally broadcast as a livestream on October 23, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today we’re talking about branding a collaboration with 360 Marketing Squad! 360 Marketing Squad is made up of content and blogging expert Mike Allton, Instagram expert Jenn Herman, Facebook live expert Stephanie Liu, and Facebook ads, chat box and analytics expert Amanda Robinson, a.k.a. The Digital Gal. This episode was originally broadcast as a livestream on October 16, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today we’re talking with Ramon Ray of Smart Hustle. Ramon has done a great job of branding with expertise. He started in the tech sector, and then it became about small business tech. And now he is a renowned expert, not only in tech, but also in small businesses, their needs, business in general, and marketing!He has worked at the United Nations and has spoken at the White House. He's interviewed President Obama and testified before Congress. He runs an amazing conference every year. He has a whole community of smart hustlers, small businesses, and he also is a very, very in demand speaker all over the world. We're so lucky to have him talking with us today!This episode was originally broadcast as a livestream on October 9, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Let's Talk About Brand! Today we are talking with Ashley Graham, aka Your Brandista. Ashley describes herself as a publicist and empowerment coach that works with conscious brands to elevate their influence through aligned media strategies!Ashley is all about empowering brands to be able to get their message out there in the places they want and in the ways that they want. This also has to do with aligned media strategies, because not all exposure is equal. Today, Ashley is going to tell us how you can get aligned media strategies that make sense for yourself and your brand. This episode was originally broadcast as a livestream on October 2, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today on Let's Talk About Brand, we're talking about personal branding with Katie and Mario Marchese. Mario is better known as Mario the Maker Magician. He has been a magician for over 15 years, and he really breaks the mold!Mario has been called “the greatest children's magician in the world” by magician David Blaine, who he's also toured the world with. He has taught his own special brand of Maker Magic to Murray the Muppet on Sesame Street. He has also done a whole ton of live programming with Make Magazine. Normally, he’s touring all over the place with his family and his co-adventurer, Katie Marchese. Katie, in addition to being Mario's wife and keeping their personal life going, is also his manager, his co-adventurer, road trip buddy, and they've got their kids in on the action too!Mario and Katie had been touring all over the country until March, when the pandemic abruptly canceled all performances. However, they’ve been able to continue their show in a different way. They’ve been broadcasting from their home, where they’ve designed a set in their very own attic!The traditional image of a children's magician would probably include a tux, top hat, and a black cape with red lining. However, Mario has created his own aesthetic, which has a punk rock, steampunk, Vaudevillian feel. In a cover piece for MUM Magazine, writer Chloe Olewitz summed Mario up perfectly as, “magic’s punk rock Peter Pan philosopher.” This episode was broadcast as a livestream on September 25, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today on Let’s Talk About Brand, we talked to Rebekah Radice on branding with content. Rebekah is a former morning radio talk show host, but for the past twenty years, she's been training others on how to engage their audiences through digital marketing.She's the founder of Rebekah Radice Media and the co-founder of BRIL.LA, a digital marketing and consumer experience design firm that, as of this year, is working exclusively with cause-based organizations. She’s also the creator of the Authority Matrix and the performance method and author of the book Social Media Mastery: A Comprehensive Guide to Strategic Growth. This episode was broadcast as a livestream on September 18, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.