Welcome back to Let's Talk About Brand! Today’s show is special because our guest is talking with us live from Sydney, Australia! We have the fabulous Chocolate Johnny on with us today to talk with us about personalizing a brand. 

John Kapos is a third-generation chocolatier. His family business, Perfection Chocolates, was founded in 1939. They hand-make their chocolates and confections in Sydney, Australia. Years ago, John realized the power of social media, especially video for small businesses. Today, he spreads that message to small businesses all over the world, as well as continuing to put it to use for Perfection Chocolates!

When John took over the family business, social media wasn’t around yet. However, John is an early adopter, so it didn’t take long to hop on all the social media platforms. He not only used social media to grow his business but used it to become well known through his personal brand, Chocolate Johnny.

This episode was originally broadcast as a livestream on October 23, 2020. It has been edited from its original format.

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