A live conversation with Troy Sandidge about finding your personal brand.This episode was originally broadcast as a livestream on January 8, 2021. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Brand strategist Laura Pearman talks Branding With Creativity.This episode was originally broadcast as a livestream on December 18, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

A conversation with Molly Mahoney about how branding both is — and isn't — like a performance.This episode was originally broadcast as a livestream on December 11, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Let's Talk About Brand! Today we are talking with financial educator and analyst Winnie Sun. She’s the perfect person to talk to us about owning a niche. She's on TV five days a week and she’s been ranked the most influential female in the finance space on social media!In this episode, we talk to Winnie about how she came to own this niche. People were so excited to hear that she would be joining us on Let’s Talk About Brand because she’s so influential in the social media space! This episode was originally broadcast as a livestream on December 4, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Matthew Kobach. Many people know Matthew for being a leader in the Twitter space. He's built an incredible community for himself and today he’s going to tell us all about how he did that. We’ll also discuss how his own incredible personal brand has benefited his employer. When he started building his personal brand, he was not yet with Fast, which is a brand new startup. He has helped it grow even faster by the power of his personal brand. We're going to talk about that as well as this larger shift, which is about companies valuing their employee's personal brands instead of seeing it as a threat.This episode was initially broadcast as a livestream on November 20, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's guest is Gary Ware of Breakthrough Play, which facilitates personal and professional breakthroughs through the power of play. As adults, we often forget how to do that; Gary rediscovered the power of play himself through comedic improv training, and figured out how to apply that to something new. Marketing is a creative application when you think about it. Gary very brilliantly made that twist from a marketing career into creating Breakthrough Play, where he works with corporations and teams and groups to rediscover the power of play to enhance their creativity, productivity, and facilitate team building.This episode was initially broadcast as a livestream on November 13, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's guest, Mel Bridger, is joining us today from the UK. Mel is a personal trainer, but she has three separate fitness brands! We're going to cover all of them, but basically, she has branded a partnership, a personal brand, and a franchise. She’s the perfect guest to be speaking with us about branding something bigger than yourself. This episode was initially broadcast as a livestream on November 6, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today’s guest Ryan Foland is all about ditching the act, keeping it real, and bringing his whole self to the table rather than playing some sort of part of what he should be, because what he should be is himself. He’s the perfect person to talk with us today about this week’s topic, branding with authenticity.This episode was initially broadcast as a livestream on October 30, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Let's Talk About Brand! Today’s show is special because our guest is talking with us live from Sydney, Australia! We have the fabulous Chocolate Johnny on with us today to talk with us about personalizing a brand. John Kapos is a third-generation chocolatier. His family business, Perfection Chocolates, was founded in 1939. They hand-make their chocolates and confections in Sydney, Australia. Years ago, John realized the power of social media, especially video for small businesses. Today, he spreads that message to small businesses all over the world, as well as continuing to put it to use for Perfection Chocolates!When John took over the family business, social media wasn’t around yet. However, John is an early adopter, so it didn’t take long to hop on all the social media platforms. He not only used social media to grow his business but used it to become well known through his personal brand, Chocolate Johnny.This episode was originally broadcast as a livestream on October 23, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today we’re talking about branding a collaboration with 360 Marketing Squad! 360 Marketing Squad is made up of content and blogging expert Mike Allton, Instagram expert Jenn Herman, Facebook live expert Stephanie Liu, and Facebook ads, chat box and analytics expert Amanda Robinson, a.k.a. The Digital Gal. This episode was originally broadcast as a livestream on October 16, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.