Gen C

Rosie Perper, Web3 journalist for CoinDesk, joins “Gen C” to discuss the latest moves in Web3.Rosie Perper, CoinDesk’s Deputy Managing Editor for Web3 joins Avery and Sam to discuss some of the bigger stories happening in NFTs, Web3 gaming, tokenized social clubs and playlists as well as the latest Vayner research on the Web3 consumer.Links mentioned from the podcast: Coinbase starts Wallet as a ServiceThe Otherside ‘Second Trip’Planet Hollywood Goes Web3Spotify Tokenizes Playlists Rosie Perper on TwitterVayner’s Web3 Consumer ResearchFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.Ty Haney is a serial entrepreneur. She started Outdoor Voices while she was in her early 20s and built the company into an athletic apparel powerhouse through community and social media power. She is now the CEO of Try Your Best, a platform for brands and fans to connect and build Web3 rewards ecosystems. She also discusses Joggy, her alternative energy drink brand and how she is building the brand through tokenized community.Links mentioned from the podcast: Gaming Engine Unity Taps MetaMask, Immutable X and Solana for Web3 Developer ToolsDecentralized Twitter Spin-Off Bluesky Now on App Store in BetaWalmart Files NFT and Crypto Trademarks for Sam’s ClubTYB WebsiteTYB’s TwitterFollow us on Twitter:Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avery, Sam and Carly Reilly, the host of Overpriced JPEGs, break down the events and ticketing industry and why NFTs and the blockchain can help rewrite the system. Carly Reilly, the host of Overpriced JPEGs, joins Avery and Sam on a joint episode to discuss how NFTs and the blockchain are changing IRL experiences for attendees. They also introduce Microcosms, CoinDesk’s first NFT Pass for Consensus, VeeCon 2023 and the Overpriced Happy Hour tour. Reilly’s podcast, Overpriced JPEGs, touches on Web3, the metaverse and emerging technology and if NFTs are overpriced JPEGs or technology that will change the world.Links mentioned from the podcast:Carly Reilly's TwitterOverpriced JPEGs’ TwitterOverpriced JPEGs PodcastOverpriced JPEGs NFTVeeCon 2023Microcosms, a Consensus 2023 NFT by Fahad KarimFollow us on Twitter:Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angelic Vendette discusses the importance of brand authenticity and how a mission that is centered around mindfulness and wellness can enter either immersive worlds or the NFT space authentically while staying true to core brand values.CMO and Global Head of Marketing of Alo Yoga, Angelic Vendette joins the podcast to share insights on how Alo Yoga built one of the most successful experiences on Roblox and are expanding in digital collectibles. Vendette discusses the intentionality of the brand whether it's in the Metaverse or at NYFW with the announcement of their Aspen collection, the brand’s first premium line that includes both physical and digital rewards.Links mentioned from the podcast: GQ Magazine to Launch Its First NFT Collection Linked to Real-World RewardsTitanic artifacts to be tokenized as NFTs in new partnershipDraftKings Tees Up PGA Tour NFT Fantasy Golf GameAlo Yoga rolls out digital twins to accompany its premium ski collectionFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.Adam Brotman and Andy Sack talk about their journey into Web3, one that includes the actor and entrepreneur, Brock Pierce. Together they’ve created Forum3, a strategic advisory company for Web3 initiatives, and have worked with some of the largest brands entering the space. From Starbucks to The New York Times, Forum3 educates brands on the ethos of the ownership economy and the value Web3 brings in developing deeper relationships with consumers.Links mentioned from the podcast: Gabe Leydon’s Limit Break has $200M to make a new kind of blockchain gameRihanna’s B*tch Better Have My Money tokenMason Rothschild tweet about the Pharrell and Louis Vuitton announcementBlending the World’s Most Successful Loyalty Program With Web3Follow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erika Wykes-Sneyd joins “Gen C” this week and discusses how her passion for Web3 resulted in her creating the Adidas /// Studio dedicated fully to Web3 initiatives.As a seasoned marketer, Erika’s career prior to Adidas includes Playstation, Google, Uber and Paypal where she was at the forefront of launching brands and initiatives that have had a large impact in culture. Her current role at Adidas was one that she championed herself to create by showcasing the value of Adidas having a Web3 strategy. Since she joined, Adidas has executed successful launches such as ‘Into the Metaverse’ and collaborations with Bored Ape Yacht Club, Prada, GMoney and others.Links mentioned from the podcast: Reddit Super Bowl tweetFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avery and Sam look back on the past ten episodes of the podcast and share their observations and perspectives on hot and emerging topics for brands, creators and consumers.This week on “Gen C,” Avery and Sam discuss a number of topics that have been top of mind both in the news and generally in the Web3 space. From NFT tickets and collectibles to AI and its impact on creators and brands, tune in to hear hot takes and alpha from our co-hosts as we celebrate and reflect on ten episodes of “Gen C.” Links mentioned from the podcast: Rolling Loud NFT PassAI Drake songAI SeinfeldAI Prompt GeneratorMojito tweet on secondary marketsFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.Sophie Kelly, SVP of Whiskies at Diageo North America joins us this week on the podcast to share her experience spanning from media to advertising and digital agencies and her current role on the client side at Diageo. She shares insights on how to approach marketing to a Web3 audience and the importance of creating incremental value as a brand to its target consumers. Plus, Avery and Sam discuss Doodles 2 on Flow and the polarizing Porsche NFT drop in the weekly round up.Links mentioned from the podcast: Doodles Releases Eagerly Awaited New NFT Project Doodles 2 on FlowPorsche NFT Collection Fails to Gain Traction as Mint Kicks Into GearSophie’s TwitterSophie’s LinkedInFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaime Schmidt, Co-Founder of BFF and Club CPG joins the podcast to share her journey as a serial entrepreneur. From founding Schmidt’s Naturals to Club CPG to BFF, Jaime drops insight on how creating products and brands for niche interest groups has proven successful and that it doesn’t need to be a one-size-fits-all.Jaime Schmidt has had great success across multiple endeavors and is recently known for co-founding BFF, whose mission is to educate women and non-binary people and onboard them into the world of Web3. She joins the podcast this week to share how she’s successfully launched brands in the Web2 and Web3 space and discusses how patience and timing are key in allowing communities to grow and extract the most value from their Web3 experiences.Links mentioned from the podcast: In pivotal case, Metabirkins to move to trialJaime’s Book: Supermaker: Crafting Business on Your Own TermsJaime’s TwitterJaime’s InstagramBFF WebsiteBFF TwitterBFF InstagramFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marc Mathieu not only is the Co-Founder of the Web3 Studio at Salesforce but previously was CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.Links mentioned from the podcast: Virtual Worlds, Real-Life Use Cases: How Web2 and Web3 Tackled the Metaverse at CES 2023Mastercard accelerator program to help emerging artists break into Web3Report: Web3 and the Future of LuxuryNFT Collective Proof Signs With United Talent AgencySalesforce’s Web3 ModulesMarc's TwitterSalesforce WebsiteFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.