Gen C

In this special partner episode, we focus on how Chainalysis brings a security mindset to brands operating in the NFT space and we speak with Bang & Olufsen on their recent audio-focused NFT launch.Bang & Olufsen has been in the luxury audio space since 1925 with an eye towards design and high end customer experiences. They turned to Chainalysis to ensure that they were utilizing best practices in their tech stack to not only ensure that they were operating in a safe and secure manner but also that the consumers who were buying their NFTs were not funneling dark money into their purchase. Chainalysis’ Ian Andrews (CMO) and B&O’s Christoffer Poulsen join us to discuss how it all came together in this special sponsor episode.Links mentioned from the podcast:  Chainalysis Website Bang & Olufsen’s DNA Collection Ian on Twitter Christoffer on LinkedIn Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsors:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission.Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events.Links mentioned from the podcast:  Fewocious Announces Adidas Collab Guy Fieri and Sammy Hagar Launch Web3 Tequila Loyalty Program Snoop Dogg Drops New NFTs That Evolve With His Tour Shannon on Twitter Tatiana on Twitter Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsors:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto.-WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer!-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week’s episode of “Gen C,” we’re joined by Ashley McCollum, head of immersive media solutions at Roblox as they roll out their immersive media platform and to discuss their creator network.Roblox has worked with a number of brands to bring immersive brand experiences into the space, from meditation with Alo Yoga to the Gucci Garden exhibit. Ashley shares her perspective on how activating in the metaverse can bring value to brands, how they are building a new ad platform and how their five million strong creator network is monetizing on the platform.Links mentioned from the podcast:  Louis Vuitton To Release $39,000 Physical-Backed NFTs Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games SEC Sues Coinbase on Unregistered Securities Exchange Allegations Ashley’s Twitter, Roblox Twitter, Roblox Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto.-WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer!-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week’s episode of “Gen C” features Ticketmaster EVP of Global Music David Marcus and Avenged Sevenfold Lead Singer Matt Sanders to discuss tokenized ticket experiences, deepening fan relationships and building infra for artists.This episode is sponsored by Chainalysis, PayPal and WineChain.Avenged Sevenfold won MTV’s best new artist award in 2006, has released eight studio albums, counts millions of monthly fans on Spotify, has been nominated for Grammy awards and are some of the most forward thinking mainstream musicians in Web3. Avenged worked with Ticketmaster to tokengate their ticket-buying experience and are helping to build tooling for any artist to directly connect and leverage fan relationships with NFTs. Ticketmaster itself has tokenized experiences from The Super Bowl to Imagine Dragons and continues to build rails for artists to plug into to enable digital collectibles for live events. David Marcus from Ticketmaster and Matt Sanders from Avenged Sevenfold join Avery and Sam to discuss fandom and live events in a Web3 world.Links mentioned from the podcast: Doodles x Camp Formula 1 Tries NFT Ticketing Matt Sanders (M. Shadows) on Twitter David Marcus on Twitter Ticketmaster Launches Digital Collectibles Avenged Sevenfold on Spotify Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto.-WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer!-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week’s episode of “Gen C,” VeeFriends President Andy Krainak comes on the podcast to discuss VeeCon year two, creating with Gary Vaynerchuck and how VeeFriends is activating a very loyal audience with empathy.This episode is sponsored by Chainalysis.com.Andy took a chance 11 years ago by tweeting at Gary V and asking for an internship. Fast-forward and Andy now leads VeeFriends, Gary’s successful Web3 brand NFT, event pass and community. He comes on the pod to discuss the most recent VeeCon conference in Indianapolis that featured everyone from Busta Rhymes to Drew Barrymore and Deepak Chopra. Krainak shares how major brands got involved, which speakers excited the audience most and how the event and community will evolve in time. Avery and Sam also discuss Bitcoin NFTs, Brave Browser’s recent token gated video calling service and finally how the Professional Bowlers Association is minting achievements for members.Links mentioned from the podcast: Bitcoin Is the 2nd Largest NFT Chain Brave Browser Launched NFT Gated Calling PBA Achievements On-Chain VeeCon Site Krainak on Twitter Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week’s episode of Gen C, Coinbase's Kate Rouch talks about how the brand is looking to not only attract new users but also improve the industry at large through technology and education.Kate was at the forefront of growing the Meta brand, formerly Facebook, and product marketing for eleven years prior to making the jump to Coinbase. She joins the podcast to discuss how working at an innovative and disruptive company like Meta helps to inform her work at Coinbase. She also gives us the insider scoop on how the infamous Super Bowl ad with the bouncing QR code came to be and what the results were. Avery and Sam also discuss AI Girlfriends, Pudgy Penguin toys and Nike’s first .Swoosh drop.Links mentioned from the podcast:CREATOR OF RENTABLE "AI GIRLFRIEND" SAYS IT'S GONE ROGUE Pudgy Penguins Tweet Nike Is Releasing Its First Digital Sneaker Collection on .Swoosh Coinbase Forced Into Outage Following Super Bowl Ad After More Traffic 'Than Ever Encountered' https://twitter.com/kate_rouch Follow us on Twitter:SamEwenavery_akkineni CoinDesk Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build an immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc. "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avery and Sam sit down with streetwear legend and Web3 entrepreneur Bobby Hundreds on the eve of the release of his new book, "NFTS ARE A SCAM." Bobby discusses his thoughts on how brands should build Web3 projects, his approach to culture and community and how AIR may be the most Web3 movie ever made.This episode is sponsored by Chainalysis.com.For the last 20 years, Bobby and Ben Hundreds of The Hundreds have successfully built a global brand through their forward-looking approach to community and creative collaboration. In 2021, they released the Adam Bomb Squad NFT project to tremendous success, and they are credited with being a blueprint for many mainstream brands' entry into the Web3 ecosystem. Bobby Hundreds discusses his approach to culture and crypto with Avery and Sam and talks about his new book, "NFTS ARE A SCAM/THE FUTURE," which is one part journey and one part guide on how brands should look at the emerging technology behind NFTs and Web3.Links mentioned from the podcast:  Sports Illustrated’s NFT Ticketing Platform Pudgy Penguins Raise $9M The Worldcoin Wallet Book.io & Huxley’s Brave New World Bobby Hundreds | Twitter NFTS ARE A SCAM | BOOK Follow us on Twitter:  Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MoonPay’s Ivan Soto-Wright joins Avery and Sam to discuss how MoonPay is helping to onboard brands and consumers into Web3 with simple tools to expand opportunities in a digital future.From the origin story of trying to create a buy crypto button for bitcoin.com to today, when over 15 million people have engaged with MoonPay financial services, Ivan Soto-Wright has helped to create one of the more ubiquitous Web3 brands. MoonPay is particularly strong in helping many of the world’s top brands join the ecosystem: Time Magazine, Alo Yoga, FOX, Christie’s and many others use MoonPay to enable entry into Web3. Hear about the state of MoonPay with Ivan and learn how they are leveraging MoonPay globally with a new app launch.Links mentioned from the podcast:  LeBron wears RTFKT  The Vatican digitises with NFTs MoonPay Keith Grossman Joins MoonPay Ivan Soto-Wright on Twitter Alo Yoga’a Angelic Vendette on GenC Luciano Deep House set Follow us on Twitter:  Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is sponsored by Chainalysis.com.Recorded live at Consensus 2023 in Austin, Texas, Oana Ruxandra, chief digital officer for Warner Music Group joins Avery and Sam on stage to discuss fandom, non-fungible tokens in music and how artists and music labels are strategizing 360 approaches to help artists’ careers.Oana Ruxandra started her career as a financial portfolio manager before transitioning into the entertainment industry. As chief digital officer for Warner Music Group, she helps artists navigate innovation and the artist/fan engagement cycle. In this conversation, discussed live on stage in Austin at Consensus 2023, Oana sheds light on how Web3 is helping artists engage with fans, building experiences in the metaverse and the precarious landscape of generative artificial intelligence and artist creation.Links mentioned from the podcast:  Saweetie in Roblox Superbowl Concert Warner Music Group Website Oana Ruxandra on LinkedIn Follow us on Twitter:  Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is sponsored by Chainalysis.com Ciara Byrne, vice president of new business innovation at Condé Nast joins the podcast to discuss the many ways the publishing company has experimented with the metaverse, digital art and digital collectibles through brands including GQ and Vogue. “Gen C” is sponsored by Chainalysis.Ciara Byrne discusses her journey from Google, where she focused primarily on DoubleClick, to Condé Nast’s incubator, where she works to build new business streams, shifting away from traditional advertising models. During her time at Condé, she’s launched multiple metaverse experiences and non-fungible token (NFT) collections celebrating art, fashion and music. Listen as Ciara discusses her approach to Web3, and how strategy and brand authenticity play a big role in the success of each brand.Links mentioned from the podcast: Jack Dorsey-Backed Decentralized Social Network Bluesky Gets 30,000 Signups in 48 Hours Nike Is Releasing Its First Digital Sneaker Collection on .Swoosh Vogue Singapore NFT Collection Club Vogue Singapore PhotoVogue Collection Ciara’s Twitter Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 -From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc.Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.