Gen C

DeShone Kizer and Jorge Peniche join this episode of “Gen C” to discuss their origin stories and how the two brands are collaborating around rapper Nipsey Hussle’s legacy.Today's episode is sponsored by Chainalysis.DeShone Kizer shares how he made the shift in his career from an NFL quarterback to founder of an authentication platform for limited editions called One of None. We discuss the collaboration between Kizer and Jorge Peniche, creative director of Nipsey Hussle’s clothing brand, The Marathon Clothing, and about bringing to life a new NFT project bridging physical Marathon gear and digital collectibles.Links mentioned from the podcast:  NFTs could be coming to Roblox Humane launches AI Pin One of None Website The Marathon Clothing Website DeShone on Twitter Jorge on Twitter Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 -From our sponsor:Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers.Today's episode is sponsored by Chainalysis.The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.Links mentioned from the podcast:  Salesforce’s Web3 Modules Marc's Twitter Salesforce Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 -From our sponsor:Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Ron Friedman, VP of Mattel Future Lab, joins us to share how Mattel is bringing iconic toy brands into the digital future through a human-centered approach to innovation.Today's episode is sponsored by Chainalysis.Ron Friedman of Mattel Future Lab shares his perspective on the importance of brand authenticity, mainstream accessibility and leveraging Web3 tech to reimagine play. He shares Mattel's vision for pioneering the future while staying true to their mission of connecting people. We talk about iconic brands like Hot Wheels and Barbie and how the brand is continuously looking to evolve these beloved entities.Links mentioned from the podcast:  Threedium Secures $11 Million Series A Led by Interpublic Group To Revolutionize High-Fidelity 3D Commerce Meta Quest 3 review: almost the one we’ve been waiting for Mattel Creations Ron on Twitter Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 -From our sponsor:Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of “Gen C,” Tom McLeod, co-founder of Arkive, discusses the company’s goal of making art more accessible through decentralization and community.Today's episode is sponsored by Chainalysis.Tom McLeod, co-founder of Arkive, joins Gen C to discuss his background shifting from music and tech to arts and culture and how his company, Arkive is democratizing art collecting and patronage. Tune in to learn about Tom’s takes on emerging tech, collective ownership and disrupting the traditional museum model.Links mentioned from the podcast:  Universal Music sues AI company Anthropic for distributing song lyrics Macy’s Steps Into the Metaverse With New Digital Fashion Platform Tom on Twitter Arkive Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 -From our sponsor:Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nobody understands restaurants like Ben Leventhal. From starting Eater and Resy to his new venture, Blackbird, Ben discusses bringing restaurants on-chain and building loyalty.Today's episode is sponsored by Chainalysis.In this episode of the podcast, Avery and Sam chop it up with Ben Leventhal from Blackbird Labs. Ben has been a successful entrepreneur having started Eater, acquired by Vox, and Resy, acquired by Amex, and is now using NFTs and loyalty rewards on-chain to connect restaurants with their best customers with his new venture, Blackbird Labs.Links mentioned from the podcast:  Wearable Life Moment Tech Is Back VeeFriend Partnership Game Is Strong Ben on Twitter Blackbird Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 -From our sponsor:Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Somensatto, who leads North America public policy for Chainalysis, discusses regulation, global perspectives and how brands should approach crypto.In this sponsored bonus episode of the podcast, Sam sits down with Chainalysis’ Jason Somensatto to discuss how the current regulatory landscape can be challenging for those looking to build, including in the Global South. We also discuss Jason’s ‘Best Customers vs. Bad Actors’ framework when it comes to risk and data.Links mentioned from the podcast:  Chainalysis Jason Somensatto on LinkedIn Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julia Klim of Equinox speaks with Avery and Sam on her role and how the lifestyle brand has been on top of fitness and culture trends for decades.In this episode of the podcast, Avery and Sam sit down with Julia Klim, VP Strategic Partnerships and BD at Equinox. Julia discusses how Equinox has evolved its brand over the years and has used innovation and creative partnerships to connect with consumers. Julia also discusses the role of Web3, gamification and alternate realities in the fitness and lifestyle journey.Links mentioned from the podcast:  Tom Hanks is an AI brand character and is not happy about it The Moma and Saatchi Gallery Continue to NFT Julia on Twitter Equinox Website Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jess Chin shares lessons learned from her time at Nike, Apple ad Meta and how she’s now applying big brand thinking in her role as the Chief Marketing Officer at The Algorand Foundation.In this episode of the podcast, Avery and Sam sit down with Jess Chin, CMO of Algorand Foundation. Jess shares her experiences working at major brands like Apple, Nike, and Meta/WhatsApp before making the jump into the blockchain space at Algorand. She discusses lessons learned from working at these iconic brands, including the importance of being obsessed with product market fit, understanding the consumer and developing products that solve real needs.Links mentioned from the podcast: On Day 146, Screenwriters Reach Deal With Studios to End Their StrikeWhy Ducati is confident in Web3, despite the cold of crypto winterYour NFTs Are Actually — Finally — Totally WorthlessJess’ TwitterAlgorand’s TwitterAlgorand WebsiteFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Jonas Huck. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alyson Griffin joins us on the podcast to discuss her experience transitioning from tech marketing roles at Intel and HP to leading marketing for State Farm. In her time at State Farm, Alyson has introduced the brand to Web3 initiatives like bringing Jake to the Metaverse and the State Farm jingle, “Like a good neighbor, State Farm is there”. In this episode, we touch on the importance of innovation being at the core of their marketing strategy, the power of earned media, and the benefits of taking risks as a brand.Links mentioned from the podcast: HeyGen AI Video GeneratorCrossmint and Mastercard doing more together for retailers and customers TikTok introduces a way to label AI-generated contentAlyson’s TwitterFollow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns.The Ad Council is a nonpartisan nonprofit that works with brands, creative agencies and media companies via pro bono or donated media bringing awareness to topics like mental health and diversity and inclusion. The Ad Council is responsible for some of the most iconic campaigns like Smokey Bear and McGruff the Crime Dog. Don't miss this week's episode, where you'll discover how they're igniting action on vital issues using technology, the Metaverse, and Web3.Links mentioned from the podcast: Roblox wants to be a dating appTop Generative AI Statistics for 2023Mila Kunis Web Series Stoner Cats Faces SEC Enforcement Action for 'Unregistered' NFT OfferingsSmokey Bear YouTubeLaurie’s TwitterAd Council WebsiteFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.