Gen C

Jess Chin shares lessons learned from her time at Nike, Apple ad Meta and how she’s now applying big brand thinking in her role as the Chief Marketing Officer at The Algorand Foundation.In this episode of the podcast, Avery and Sam sit down with Jess Chin, CMO of Algorand Foundation. Jess shares her experiences working at major brands like Apple, Nike, and Meta/WhatsApp before making the jump into the blockchain space at Algorand. She discusses lessons learned from working at these iconic brands, including the importance of being obsessed with product market fit, understanding the consumer and developing products that solve real needs.Links mentioned from the podcast: On Day 146, Screenwriters Reach Deal With Studios to End Their StrikeWhy Ducati is confident in Web3, despite the cold of crypto winterYour NFTs Are Actually — Finally — Totally WorthlessJess’ TwitterAlgorand’s TwitterAlgorand WebsiteFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Jonas Huck. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alyson Griffin joins us on the podcast to discuss her experience transitioning from tech marketing roles at Intel and HP to leading marketing for State Farm. In her time at State Farm, Alyson has introduced the brand to Web3 initiatives like bringing Jake to the Metaverse and the State Farm jingle, “Like a good neighbor, State Farm is there”. In this episode, we touch on the importance of innovation being at the core of their marketing strategy, the power of earned media, and the benefits of taking risks as a brand.Links mentioned from the podcast: HeyGen AI Video GeneratorCrossmint and Mastercard doing more together for retailers and customers TikTok introduces a way to label AI-generated contentAlyson’s TwitterFollow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns.The Ad Council is a nonpartisan nonprofit that works with brands, creative agencies and media companies via pro bono or donated media bringing awareness to topics like mental health and diversity and inclusion. The Ad Council is responsible for some of the most iconic campaigns like Smokey Bear and McGruff the Crime Dog. Don't miss this week's episode, where you'll discover how they're igniting action on vital issues using technology, the Metaverse, and Web3.Links mentioned from the podcast: Roblox wants to be a dating appTop Generative AI Statistics for 2023Mila Kunis Web Series Stoner Cats Faces SEC Enforcement Action for 'Unregistered' NFT OfferingsSmokey Bear YouTubeLaurie’s TwitterAd Council WebsiteFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we celebrate the beginning of Fashion Month taking place in New York before moving on to London, Milan and Paris. This conversation was previously recorded at Consensus this past year in Austin, TX.Derek Edwards of Collab+Currency, Nick Gonzalez of UNXD and Megan Kaspar of Red DAO join Toby Bochan on the Consensus stage to discuss the rise of digital fashion, luxury brands entering Web3, the importance of provenance and community building and predictions for the evolution of digital fashion.Links mentioned from the podcast: Toby’s TwitterDerek’s TwitterNick’s TwitterMegan’s TwitterFull Consensus recordingFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on “Gen C,” we spoke with Julie Allen of Howard Hughes Corporation, a major real estate developer exploring Web3 technologies. We discussed how Howard Hughes is leveraging innovative technologies to bridge digital and physical experiences, from VR tours to NFT scavenger hunts.Julie Allen, SVP of Digital and Creative at real estate company Howard Hughes, joins the podcast this week to discuss how a real estate company is innovating in Web3. Julie shares how she got involved in crypto in 2013 and has since been an advocate for bringing Web3 technology and AI to enhance Howard Hughes' physical spaces and to improve the experience of viewing or buying a home for potential buyers.Links mentioned from the podcast: Cheese-Makers Track Their Parmesans By Embedding Edible, Blockchain-Enabled MicrochipsOnlyFans Users Spent $5.6 Billion on Porn-Friendly Creator Site in Fiscal 2022, up 16%Walmart Partners With People Of Crypto Lab To Celebrate Hip-Hop And Black Culture In The MetaverseJulie’s TwitterHoward Hughes WebsiteFollow us on Twitter:Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sandeep Seth, CMO of Coach, started off as an engineer before changing his career to focus on marketing. From P&G to Coach, Sandeep shares lessons learned along the way as well as a deeper dive into his perspective on innovation across Web3, Immersive Worlds and AI.  Links mentioned from the podcast: Friendtech heats upYouTube tackles AISandeep's TwitterCoachFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avery and Sam speak with Austin Hurwitz from Doodles on recent collaborations, managing a Web3 community and channeling creativity with a Web3 based brand.This week's guest is Austin Hurwitz, head of business development and strategy at Doodles. Austin has worked at Amazon and other brands with a focus on music. Now, he is helping to steer Doodles from a pure play Web3 project to a mainstream brand, including recent collaborations with Adidas and CAMP. We hear what Austin and Doodles are focusing on and how they are doing so far.Links mentioned from the podcast:Adidas and BAPE Launch Tokenized SneakersZynga's First Web3 GameSouth Korean Web 2 Metaverse Platform Zepeto Gets a Web3 MakeoverDoodles WebsiteAustin’s TwitterFollow us on Twitter:Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avery and Sam sit down with United Talent Agency’s Lesley Silverman to talk about career paths in Web3 and how talent agencies can help.This week's guest is Lesley Silverman, Head of Web3 at United Talent Agency. UTA represents many of the most dynamic artists in the Web3 space as well as many of the top actors, directors and creators in the world. We discuss her journey from lawyer to Web3, how creatives are approaching the space and how supporting artists is more about patronage than financial gain.Links mentioned from the podcast: Grimes says she made more from NFTs than musicOnchain SummerPaypal launches stablecoinFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avery and Sam chat with Josh Hackbarth of Warner Bros. Discovery about how major franchises are superserving their existing fan base and exploring new and engaging opportunities in Web3.Our guest this week is Josh Hackbarth, SVP, Franchise - DC, Animation and NFT Commercial Development for Warner Bros. Discovery. Hackbarth sits down with Avery and Sam to discuss developing Web3 initiatives for iconic franchises like Batman and Looney Tunes and how to further engage fans by creating open dialogue through Discord.Links mentioned from the podcast: Ralph Lauren Goes Bigger on Fortnite with island and phygital bootsWith rebrand, Claire’s leans into AI and web3This Art Exhibit Is Bringing New Life to Allen Ginsberg’s Poetry Using AIFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We sat down with Sam Schoonover, innovation lead at Coachella, to discuss Coachella Island, music NFTs and the shift in physical experiences with the rise of social media.Sam joins the podcast to talk about his work with Coachella but also as the founder of Forward, a creative and emerging technology studio. He shares his experiences working with entertainment brands in the consumer innovation and technology space ranging from Universal Pictures to Epic Games.Links mentioned from the podcast: Twitter is being rebranded as XAs Actors Strike For AI Protections, Netflix Lists $900,000 AI JobThe State of Web3 Growth Tech 2023Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.