Gen C Exploring Virtual Worlds With Ashley McCollum of Roblox
On this week’s episode of “Gen C,” we’re joined by Ashley McCollum, head of immersive media solutions at Roblox as they roll out their immersive media platform and to discuss their creator network.
Roblox has worked with a number of brands to bring immersive brand experiences into the space, from meditation with Alo Yoga to the Gucci Garden exhibit. Ashley shares her perspective on how activating in the metaverse can bring value to brands, how they are building a new ad platform and how their five million strong creator network is monetizing on the platform.
Links mentioned from the podcast:
- Louis Vuitton To Release $39,000 Physical-Backed NFTs
- Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games
- SEC Sues Coinbase on Unregistered Securities Exchange Allegations
- Ashley’s Twitter, Roblox Twitter, Roblox Website
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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