

Gen C
CoinDesk
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
Episodes
Mentioned books

Sep 11, 2025 • 37min
Jack Butcher's Blueprint for Modern Value Visualization
Jack Butcher, Artist and Founder of Visualize Value, shares how he turned a decade-long career in corporate design into one of the internet’s most recognizable creative brands. He explains how simplifying ideas into bold, viral visuals led to a new kind of artistic practice—one rooted in transparency, leverage, and working in public. Jack dives into how crypto unlocks new layers of creative ownership and why the most valuable assets today are driven by community.
Links mentioned from the podcast:
Jack's Twitter
Jack’s Instagram
Visualize Value Twitter
Visualize Value Website
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:
Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Sep 10, 2025 • 30min
The Future of Money Is Stable
Chris Maurice, CEO and Co-Founder of Yellow Card, reveals how stablecoins are shaking up global payments. From discovering Bitcoin at college parties to a chance encounter at a Wells Fargo, Maurice shows how stablecoins tackle real problems by making cross-border transfers faster, cheaper, and easier. With rapid expansion into new markets and game-changing partnerships, Yellow Card is driving the mainstream adoption of stablecoins and reshaping the future of digital payments.
Links mentioned from the podcast:
Chris's Twitter
Yellow Card Website
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:
Midnight is introducing a novel approach to token distribution. The Midnight Glacier Drop is a multi-phase distribution of the NIGHT token, aimed at empowering a broad, diverse community to build the future of the Midnight network. Holders of ADA, BTC, ETH, SOL, XRP, BNB, AVAX and BAT are eligible to participate in the first phase.
Help usher in the next generation of blockchain with rational privacy and cooperative tokenomics on the Midnight network. To learn more, visit https://www.midnight.gd/ and prepare for the Midnight Glacier Drop.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Sep 9, 2025 • 38min
Refik Anadol's View of AI As a Co-Creator
Refik Anadol, a world-renowned Visionary Media Artist and Founder of Refik Anadol Studio,has revolutionized the art world by transforming raw data into breathtaking immersive experiences using AI as his creative partner. From pioneering the groundbreaking concept of “data painting” to building vast digital universes onchain and launching Dataland, a cutting-edge museum dedicated to AI-driven art, he is shaping the future of creativity where dreams, data, and machines collide to redefine reality itself.
Links mentioned from the podcast:
Refik's Twitter
Refik's Website
Dataland Website
Dataland Twitter
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:
Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit https://midnight.network/break-free
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.”

Aug 11, 2025 • 26min
The Art of Crypto Brand Building at Scale
Olivia Santarelli, Gemini’s Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini’s Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like their Bitcoin rewards credit card, competes with traditional finance companies entering crypto and builds lasting brand value beyond the typical hype cycles that dominate the industry.Links mentioned from the podcast:
Gemini Ad Campaign: Go Where Dollars Won't
Olivia'sTwitter
Gemini Website
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 4, 2025 • 29min
The Wireless Revolution Fueled by Blockchain
Frank Mong of Helium reveals how blockchain-powered hotspots and shared infrastructure are disrupting traditional telecom to build a decentralized, user-owned wireless network.In this episode of Gen C, Frank Mong, COO of Helium, unpacks how blockchain, crypto incentives and shared infrastructure are transforming global connectivity. From early IoT use cases and crypto hotspots to major telco partnerships, Helium is decentralizing the internet one user owned network at a time. Their approach is creating an open, affordable and community-driven wireless network that puts power back in users hands.Links mentioned from the podcast:
Frank's Twitter
Helium Website
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 28, 2025 • 33min
Legacy Rewired: Where Traditional Media Meets New Tech
Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while maintaining its core values of trust and integrity. TIME's Chief Brand Officer, Maya Draisin, outlines how the iconic brand is adapting to transformative technologies such as generative AI, blockchain and NFTs. She highlights TIME’s dedication to blending innovation with its enduring values of trust and clarity. Draisin also addresses the evolving media landscape, shifting consumer behaviors and the critical importance of maintaining journalistic integrity.Links mentioned from the podcast: Maya's TwitterWatch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 22, 2025 • 45min
Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
Haun Ventures CMO Rachael Horwitz breaks down how crypto is going mainstream through stablecoins and why the industry needs better storytelling to reach broader audiences.Haun Ventures CMO Rachael Horwitz shares insights on branding in crypto, from navigating market volatility to building long-term conviction. Drawing on leadership roles at Twitter, Facebook, Google, and Coinbase, she breaks down how crypto challenges conventional tech narratives—and why VCs must rethink how they position themselves in a rapidly evolving space. A strategic lens on the future of venture and Web3.Links mentioned from the podcast:
Rachael’s Twitter
Haun Ventures Website
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 14, 2025 • 23min
The Interspecies Economy: How Animals Could Join the Crypto Revolution
Jonathan Ledgard of Tehanu explains his revolutionary concept of "interspecies money" where animals and natural resources can hold digital identities with crypto wallets to receive payments for the services they provide to humans.Jonathan Ledgard is the CEO of Tehanu and the pioneering mind behind "interspecies money" - a concept that extends digital identity and cryptocurrency payments to animals, plants and natural resources. With a background at The Economist and extensive experience in robotics and AI, Ledgard has developed a system where species can "stake" their existence and receive payments for the essential services they provide to humans. The conversation explores Tehanu's successful pilot project with mountain gorillas in Rwanda, the potential for stable coins backed by conservation efforts and how this model could transform the relationship between humans and nature.Links mentioned from the podcast: Tehanu’s WebsiteWatch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 1, 2025 • 59min
Beeple on AI, NFTs and Creativity | CoinDesk Spotlight Replay
Mike Winkelmann, aka Beeple, joins Sam Ewen on an episode of "CoinDesk Spotlight" with a conversation about the transformative potential of AI and the journey that led him from computer science to digital art and the NFT ecosystem. Beeple shares insights into the evolution of his artwork, the role of technology in his creative process, and the impact of AI tools in pushing the boundaries of digital art.-This content should not be construed or relied upon as investment advice. It is for entertainment and general information purposes.-Ledn is the leading platform for Bitcoin-backed loans, offering a secure and transparent way to unlock liquidity without selling your Bitcoin. Ledn has issued over $9 billion in loans since 2018 and has never lost a single satoshi of client assets, earning a reputation as the name you can trust in the crypto space.Visit https://www.ledn.io/ to learn more.-Timestamps:01:31 NFT Ecosystem Insights03:58 Journey into Digital Art06:56 Exploring Blockchain and NFTs13:12 Artistic Process and AI Integration15:07 Balancing Commentary and Creativity23:41 Daily Creative Practice31:47 The Evolution of Craft in the Age of AI36:54 The Impact of Financialization on Art41:45 Reflecting on Past Works and Changing Perspectives49:26 The Open Source Mentality and Its Benefits
53:27 Rapid Fire Questions and Personal InsightsWatch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
-"Gen C" features hosts Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 23, 2025 • 30min
Play-to-Earn's Next Chapter: Building Sustainable Web3 Gaming Beyond the Axie Infinity Boom
Yield Guild Games founder Gabby Dizon breaks down the state of Web3 gaming, from Axie Infinity's cultural moment to building sustainable crypto-native games today.Gabby Dizon founded Yield Guild Games during the height of the Axie Infinity craze, helping players in developing markets access play-to-earn opportunities through innovative guild structures. In this conversation, he shares insights on what made Axie a watershed moment, why gaming guilds remain relevant despite market downturns and how his team is approaching casual crypto gaming with their new title LOL Land.Links mentioned from the podcast:
YGG Website
Gabby’s Twitter
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
-"Gen C" features hosts Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.