

Gen C
CoinDesk
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
Episodes
Mentioned books

Nov 3, 2025 • 20min
MoneyGram's Bold Prediction to Onboard "Hundreds of Millions"
MoneyGram’s Anthony Soohoo, discusses how stablecoins are the critical financial innovation that will simplify cross-border payments and drive massive-scale digital adoption for hundreds of millions of users in the coming year.
Are we at the precipice of a true revolution in finance? This week's Gen C episode, recorded at Stellar Meridian, features MoneyGram's CEO, Anthony Soohoo, who shares his bold prediction: hundreds of millions of users leveraging crypto for real-world problems in just one year. Revealing the key to this shift, the discussion highlights the global push to use stablecoins and financial innovation for massive-scale digital adoption.
- Links mentioned in the podcast:
Anthony'sTwitter
MoneyGram Website
- Follow us on Twitter:
Sam Ewen, CoinDesk
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Break the cycle of exploitation.
Break down the barriers to truth.
Break into the next generation of privacy.
Break Free.
Free to scroll without being monetized.
Free from censorship.
Freedom without fear.
We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.
Break free with Midnight, visit midnight.network/break-free
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OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at owlting.com.
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Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption.Learn more at: geniusgroup.ai/coindesk-bitcoin-treasury-month/
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Oct 27, 2025 • 41min
In The Middle of The Before and After with Ariel Wengroff
Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today’s evolving digital landscape.
In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel connects these shifts to Ledger’s vision of digital ownership—giving individuals control over their privacy, identity, and assets through secure signing and self-sovereign technology.
Links mentioned from the podcast:
Ariel's Twitter
Ledger Website
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsors:
Break the cycle of exploitation.
Break down the barriers to truth.
Break into the next generation of privacy.
Break Free.
Free to scroll without being monetized.
Free from censorship.
Freedom without fear.
We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.
Break free with Midnight, visit midnight.network/break-free
Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.
OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at https://www.owlting.com/portal/?lang=en&utm_source=CoinDesk&utm_medium=cpc&utm_campaign=CoinDesk_Banner
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Oct 20, 2025 • 28min
PayPal’s Path to On-Chain Payments and Financial Inclusion
May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain.
In this episode of Gen C, May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain. From scaling mobile payments to championing blockchain, May shares what it takes to drive change within a global payment leader.
Links mentioned from the podcast:
Paypal Twitter
PayPal Website
Follow us on Twitter:
Sam Ewen
CoinDesk
From our sponsors:
Break the cycle of exploitation.
Break down the barriers to truth.
Break into the next generation of privacy.
Break Free.
Free to scroll without being monetized.
Free from censorship.
Freedom without fear.
We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.
Break free with Midnight, visit midnight.network/break-free
Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.
OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at owlting.com.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Oct 13, 2025 • 33min
The Future of Toys is Digital
Will Weinraub, CEO and Co-Founder of OnChain Studios, is redefining play by merging toys, gaming, and blockchain to create immersive, collectible experiences with iconic brands like Disney and Star Wars.
In this episode of Gen C, Will Weinraub, CEO and Co-Founder of OnChain Studios and creator of Cryptoys, shares how his daughter’s passion for toys inspired him to build digital collectibles on the blockchain. Weinraub explores the declining traditional toy industry, the rise of digital play through Fortnite and Roblox, and why he believes blockchain-based digital ownership represents the future of how people of all ages will collect and interact with their favorite characters.
Links mentioned from the podcast:
Will's Twitter
OnChain Studios Twitter
Cryptoys Website
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsors:
Break the cycle of exploitation.
Break down the barriers to truth.
Break into the next generation of privacy.
Break Free.
Free to scroll without being monetized.
Free from censorship.
Freedom without fear.
We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.
Break free with Midnight, visit midnight.network/break-free
Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Sep 16, 2025 • 1h 2min
Algorithmic Sameness and the Future of Creativity with Kyle Chayka
Kyle Chayka, Staff Writer at The New Yorker and author of Filterworld, breaks down how algorithmic sameness is reshaping global culture—and what it means for creativity, identity, and authenticity online. He explores how creators are challenging traditional media, why crypto could become the internet’s native currency, and how digital identity is evolving in a world shaped by metrics, machines, and media. Joining him is Keith Soljacich of Publicis Media, as they explore opportunities to create deeper meaning amid these cultural shifts.
Links mentioned from the podcast:
Kyle's Twitter
The New Yorker Articles
Filterworld: How Algorithms Flattened Culture
Keith's Twitter
Follow us on Twitter:
Samwen, CoinDesk
From our sponsor:
Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.

Sep 11, 2025 • 37min
Jack Butcher's Blueprint for Modern Value Visualization
Jack Butcher, Artist and Founder of Visualize Value, shares how he turned a decade-long career in corporate design into one of the internet’s most recognizable creative brands. He explains how simplifying ideas into bold, viral visuals led to a new kind of artistic practice—one rooted in transparency, leverage, and working in public. Jack dives into how crypto unlocks new layers of creative ownership and why the most valuable assets today are driven by community.
Links mentioned from the podcast:
Jack's Twitter
Jack’s Instagram
Visualize Value Twitter
Visualize Value Website
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:
Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Sep 10, 2025 • 30min
The Future of Money Is Stable
Chris Maurice, CEO and Co-Founder of Yellow Card, reveals how stablecoins are shaking up global payments. From discovering Bitcoin at college parties to a chance encounter at a Wells Fargo, Maurice shows how stablecoins tackle real problems by making cross-border transfers faster, cheaper, and easier. With rapid expansion into new markets and game-changing partnerships, Yellow Card is driving the mainstream adoption of stablecoins and reshaping the future of digital payments.
Links mentioned from the podcast:
Chris's Twitter
Yellow Card Website
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:
Midnight is introducing a novel approach to token distribution. The Midnight Glacier Drop is a multi-phase distribution of the NIGHT token, aimed at empowering a broad, diverse community to build the future of the Midnight network. Holders of ADA, BTC, ETH, SOL, XRP, BNB, AVAX and BAT are eligible to participate in the first phase.
Help usher in the next generation of blockchain with rational privacy and cooperative tokenomics on the Midnight network. To learn more, visit https://www.midnight.gd/ and prepare for the Midnight Glacier Drop.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Sep 9, 2025 • 38min
Refik Anadol's View of AI As a Co-Creator
Refik Anadol, a world-renowned Visionary Media Artist and Founder of Refik Anadol Studio,has revolutionized the art world by transforming raw data into breathtaking immersive experiences using AI as his creative partner. From pioneering the groundbreaking concept of “data painting” to building vast digital universes onchain and launching Dataland, a cutting-edge museum dedicated to AI-driven art, he is shaping the future of creativity where dreams, data, and machines collide to redefine reality itself.
Links mentioned from the podcast:
Refik's Twitter
Refik's Website
Dataland Website
Dataland Twitter
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:
Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit https://midnight.network/break-free
-
"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.”

Aug 11, 2025 • 26min
The Art of Crypto Brand Building at Scale
Olivia Santarelli, Gemini’s Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini’s Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like their Bitcoin rewards credit card, competes with traditional finance companies entering crypto and builds lasting brand value beyond the typical hype cycles that dominate the industry.Links mentioned from the podcast:
Gemini Ad Campaign: Go Where Dollars Won't
Olivia'sTwitter
Gemini Website
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 4, 2025 • 29min
The Wireless Revolution Fueled by Blockchain
Frank Mong of Helium reveals how blockchain-powered hotspots and shared infrastructure are disrupting traditional telecom to build a decentralized, user-owned wireless network.In this episode of Gen C, Frank Mong, COO of Helium, unpacks how blockchain, crypto incentives and shared infrastructure are transforming global connectivity. From early IoT use cases and crypto hotspots to major telco partnerships, Helium is decentralizing the internet one user owned network at a time. Their approach is creating an open, affordable and community-driven wireless network that puts power back in users hands.Links mentioned from the podcast:
Frank's Twitter
Helium Website
Watch this episode on video:
YouTube
CoinDesk
Follow us on Twitter:
Sam Ewen, CoinDesk
From our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


