Gen C

With billions of customers around the globe, Anheuser-Busch (AB) produces some of the most popular products in the world. In this episode, Spencer Gordon joins us to discuss how AB entered the Web3 space and how Anheuser-Busch is utilizing its heritage brands to deepen customer relationships and create unique connections through collectibles, communities and experiences.Spencer Gordon, group vice president, consumer connections at Anheuser-Busch sits down with Avery and Sam to discuss AB’s long-term approach and Web3 strategy with legacy brands including Budweiser and Bud Light. Hear Spencer’s take on how to create longstanding value directly to consumers through targeted tactics that ladder up to a brand’s core strategy.Links mentioned from the podcast: The NFL and Bud Light Announce An NFT Powered Contest To Win PrizeAnheuser-Busch WebsiteSpencer's TwitterFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hear how TokenProof is making Web3 safer while bringing utility, identity and access points to brands and NFT communities for live events around the world. This week’s guest is Fonz, Founder and CEO of TokenProof. Hear how TokenProof started and why the growing platform is the chosen method of ticketing and wallet identification for events from NFTNYC to Art Basel to brand activations large and small.Links mentioned from the podcast: Christie’s Sales Are DownChatGPTDall-eMidjourneyTokenProofFonz’s TwitterFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space. This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.Links mentioned from the podcast: The Pepsi Mic Drop WebsitePepsi Mic Drop NFT CollectionThe Pepsi Black, Zero Sugar NFT CollectionPepsiCo TwitterPepsiCo websiteFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus -"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Kalish joins the podcast this week to talk about how bullish he is on Web3 and NFTs, going so far as to updating his LinkedIn picture to a BAYC PFP. In this episode, we touch on brands entering the World Cup conversation with their own digital collectibles, and a potential hot take on how Apple is missing the mark when it comes to the blockchain. Matt Kalish, president of DraftKings North America, joins the podcast to share insights on how DraftKings meets its consumers where they are through fantasy sports and digital collectibles. A key takeaway being that audience market fit is as important as product market fit. Links mentioned from the podcast: Web3 Is Heading to the World CupCoinbase Disables Mobile NFT Transfers, Citing Apple’s App Store PoliciesThe Balance Between Art and IP Theft in NFT CultureDraftKings Reinmakers Fantasy Football gameProps & Drops with Matt Kalish & GaryVee Podcast (Apple, Spotify)Matt’s TwitterDraftKings TwitterDraftKings websiteFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we’re on the road in Miami to discuss trends we’re seeing at Miami Art Week and dropping some alpha on how brands can effectively reach the crypto and Web3 audience with IRL events and activations.At Miami Art Week, we saw people being brought together to celebrate art and culture with even more traditional brands leaning into Web3. Avery and Sam break down their on-the-ground observations, from Oscar Mayer to Prada, on creative activations and how it’s more clear than ever that brands both in Web2 and Web3 are vying for the same audience, especially at large cultural events.Links mentioned from the podcast: TIME President Keith Grossman Joins Crypto Payments Startup MoonPayThe Contagion Fever Breaks: NFTs Dominate Art BaselFollow us on Twitter:Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After ushering Nike into the digital era, CMO Ricky Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime NFTs stuck on FTX. This week’s guest, Ricky Engelberg talks about how to make onboarding people into Web3 easier, including not using the word phygital.Links mentioned from the podcast:Vayner Web3 Trend ReportRicky's TwitterVista's TwitterVista website99designs websiteFollow us on Twitter:Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Consumer investor and founder of the consumer Web3 fund, Double Down, Magdalena “Mags” Kala joins Sam and Avery as the first guest of the "Gen C" podcast.After spending years at Bain and as a consultant, Mags has a unique perspective on the power of consumer Web3 opportunities. Listen as she shares insights on what it means to be a consumer-centric investor and how she thinks about consumer psychology.Links mentioned from the podcast: [Article] A Tale of Two Narratives: Money Crypto vs. Tech CryptoDouble Down websiteMags' TwitterDouble Down TwitterDouble Down Dispatch Newsletter sign upMeta-Curious Marketing CohortFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.-This trailer was edited & produced by Adrian Blust and Jonas Huck with original music by Doc Blust, Channel Tres & omgkirby.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.