The IABC EMENA Podcast
IABC EMENA
The IABC EMENA Podcast highlights the voices and stories of communication professionals shaping the future of our field across Europe, the Middle East, and North Africa. As part of the International Association of Business Communicators (IABC), we bring the region’s unique perspectives to the forefront, exploring how communication drives positive change in business and society.
With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.
Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.
With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.
Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.
Episodes
Mentioned books
Nov 9, 2018 • 14min
The IABC EMENA Podcast On Certification With Michael Nord
This week we're joined by everyone's favorite IABCer, Michael Nord, to talk about why he decided to get certified. Michael explains why certification matters to all of us, both for development as well as for raising standards. And Michael talks us through his own personal experience. We will be holding certification exams during EMENAComm in Bahrain, so get in touch if you're interested in signing up for either the Communication Management Professional (CMP) or Strategic Communication Management Professional exams.
Nov 1, 2018 • 14min
The IABC EMENA Podcast With András Vicsek & Orgmapper
This week we spoke to András Vicsek, the Co-Founder of Maven7 and the man behind Orgmapper, a tool that helps communicators identify change agents and accelerate change. András talks about informal networks and shares insights on why these people matter to internal communications, and how to find them. Enjoy the podcast, and sign up so you're always informed on communications across EMENA.
Oct 26, 2018 • 9min
The IABC EMENA Podcast - the EMENAComm Teaser with Stephen Welch
We caught up with Stephen Welch, the lead organizer for EMENAComm, our first ever event in the Gulf. Ahead of the launch of the full agenda in the coming week, Stephen shared a peak at the speakers, topics and issues that we should all be looking forward to prior to February. Enjoy the listen, and stay tuned for the announcement of the full agenda at the start of November.
Oct 21, 2018 • 18min
The IABC EMENA Podcast With Sheila Parry & PRIDE
Following her groundbreaking work on employee culture, we spoke to long-time IABC EMENA supporter Sheila Parry on the launch of her book, "Take PRIDE", the thinking behind this business model and the response to PRIDE at the recent IABC UK event. Sheila talks us through how PRIDE - Purpose, Reputation, Integrity, Direction and Energy - can create a work environment where people respect each other, understand and share goals, want to contribute and know that they are valued. Enjoy the listen and remember to subscribe to our weekly podcasts.
Oct 11, 2018 • 17min
The IABC EMENA Podcast on the media/PR relationship with Scott Shuey & Ed Clowes
The past week hasn't been the best for media in the region. We sat down with Scott Shuey and Ed Clowes from Gulf News to talk about why the media matters and how PR people can improve their engagement with the media. IABC is an organization that is committed to a free press globally.
Oct 4, 2018 • 13min
The IABC EMENA Podcast with Dawn Metcalfe and HardTalk
Communicators often talk about speaking truth to power; the reality is that we find it difficult to address sensitive issues directly and openly. We sat down with Dawn Metcalfe, the managing director of consultancy PDSi and the author of the book and training course HardTalk, on how we can encourage and promote environments where people feel comfortable talking about the challenges they and the organization are facing. Enjoy the podcast, and subscribe to ensure you never miss an episode.
Sep 29, 2018 • 8min
The IABC EMENA Podcast with the Holmes Report's Arun Sudhaman on the Future of PR
The IABC EMENA Podcast caught up with Arun Sudhaman, the CEO of the Holmes Report, who talked about his views on the state of the industry, and advice for where communicators should invest in when it comes to being prepared for the future of the industry. Arun also discusses public relations in emerging markets, and how communicators in mature markets can learn from their colleagues across the developing world.
Sep 21, 2018 • 11min
The IABC EMENA Podcast on Narrative Building with Stuart Maister
We were joined at EMENA Leadership Institute by Chief Storyteller Stuart Maister, who shared his process of how best to develop a story. He sat down with us to talk about narrative building and the importance of values to today's audience. Enjoy the podcast and subscribe.
Sep 15, 2018 • 10min
The IABC EMENA Leadership Institute Podcast with Lina Jakučionienė
We're at Leadership Institute and we recorded a special podcast with Lina Jakučionienė, the chairwoman of the Lithuanian Communications Association and EACD Ambassador in Lithuania. Lina spoke to us about leadership in the industry, how the profession is developing in the Baltics, and her advice for young communicators.
Sep 14, 2018 • 11min
The IABC EMENA Podcast with Andrius Grigorjevas on lessons from the gaming industry
One of our stand-out speakers at this year's EMENA Leadership Institute was Andrius Grigorjevas. Andrius spoke in depth about the gaming industry, a business which made more than US$100 billion last year. He shared a number of lessons that communicators can adapt from the gaming industry. In the podcast Andrius shares his views on concepts such as the extended product lifecycle of games, how game developers manage communities, and how games leverage engagement mechanics such as in-game rewards. We hope you enjoy the podcast as much as we did speaking to Andrius.
