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The IABC EMENA Podcast

Latest episodes

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Oct 21, 2018 • 18min

The IABC EMENA Podcast With Sheila Parry & PRIDE

Following her groundbreaking work on employee culture, we spoke to long-time IABC EMENA supporter Sheila Parry on the launch of her book, "Take PRIDE", the thinking behind this business model and the response to PRIDE at the recent IABC UK event. Sheila talks us through how PRIDE - Purpose, Reputation, Integrity, Direction and Energy - can create a work environment where people respect each other, understand and share goals, want to contribute and know that they are valued. Enjoy the listen and remember to subscribe to our weekly podcasts.
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Oct 11, 2018 • 17min

The IABC EMENA Podcast on the media/PR relationship with Scott Shuey & Ed Clowes

The past week hasn't been the best for media in the region. We sat down with Scott Shuey and Ed Clowes from Gulf News to talk about why the media matters and how PR people can improve their engagement with the media. IABC is an organization that is committed to a free press globally.
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Oct 4, 2018 • 13min

The IABC EMENA Podcast with Dawn Metcalfe and HardTalk

Communicators often talk about speaking truth to power; the reality is that we find it difficult to address sensitive issues directly and openly. We sat down with Dawn Metcalfe, the managing director of consultancy PDSi and the author of the book and training course HardTalk, on how we can encourage and promote environments where people feel comfortable talking about the challenges they and the organization are facing. Enjoy the podcast, and subscribe to ensure you never miss an episode.
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Sep 29, 2018 • 8min

The IABC EMENA Podcast with the Holmes Report's Arun Sudhaman on the Future of PR

The IABC EMENA Podcast caught up with Arun Sudhaman, the CEO of the Holmes Report, who talked about his views on the state of the industry, and advice for where communicators should invest in when it comes to being prepared for the future of the industry. Arun also discusses public relations in emerging markets, and how communicators in mature markets can learn from their colleagues across the developing world.
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Sep 21, 2018 • 11min

The IABC EMENA Podcast on Narrative Building with Stuart Maister

We were joined at EMENA Leadership Institute by Chief Storyteller Stuart Maister, who shared his process of how best to develop a story. He sat down with us to talk about narrative building and the importance of values to today's audience. Enjoy the podcast and subscribe.
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Sep 15, 2018 • 10min

The IABC EMENA Leadership Institute Podcast with Lina Jakučionienė

We're at Leadership Institute and we recorded a special podcast with Lina Jakučionienė, the chairwoman of the Lithuanian Communications Association and EACD Ambassador in Lithuania. Lina spoke to us about leadership in the industry, how the profession is developing in the Baltics, and her advice for young communicators.
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Sep 14, 2018 • 11min

The IABC EMENA Podcast with Andrius Grigorjevas on lessons from the gaming industry

One of our stand-out speakers at this year's EMENA Leadership Institute was Andrius Grigorjevas. Andrius spoke in depth about the gaming industry, a business which made more than US$100 billion last year. He shared a number of lessons that communicators can adapt from the gaming industry. In the podcast Andrius shares his views on concepts such as the extended product lifecycle of games, how game developers manage communities, and how games leverage engagement mechanics such as in-game rewards. We hope you enjoy the podcast as much as we did speaking to Andrius.
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Sep 7, 2018 • 12min

The IABC EMENA Podcast with Siemens' Ophelie Janus on Creating an Employee Social Advocacy Program

This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
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Aug 31, 2018 • 12min

The IABC EMENA Podcast with Steph Bridgeman on the values you need to drive Measurement

This week on the IABC EMENA podcast we talk to PR measurement expert Steph Bridgeman on the values and skills we all need to foster a culture of measurement. Steph also talks about how measurement is progressing within the communications industry. Follow Steph on Twitter at @stephbridgeman, and subscribe to the IABC EMENA podcast.
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Aug 24, 2018 • 9min

The IABC EMENA Podcast with Stephen Welch on why you should apply to speak at EMENAComm 2019

This week on the IABC EMENA podcast we talk to Stephen Welch who is leading on the call for speakers for this year's EMENAComm. Stephen shares insights into the type of speakers and event he'd like to see taking place in Bahrain, in February 2019, as well as tips and hints for those thinking of applying. For more information on EMENAComm, especially if you're looking to speak at the event, go to this link - www.bit.ly/EMENAComm

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