

The IABC EMENA Podcast
IABC EMENA
The IABC EMENA Podcast highlights the voices and stories of communication professionals shaping the future of our field across Europe, the Middle East, and North Africa. As part of the International Association of Business Communicators (IABC), we bring the region’s unique perspectives to the forefront, exploring how communication drives positive change in business and society.
With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.
Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.
With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.
Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.
Episodes
Mentioned books

Sep 7, 2018 • 12min
The IABC EMENA Podcast with Siemens' Ophelie Janus on Creating an Employee Social Advocacy Program
This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.

Aug 31, 2018 • 12min
The IABC EMENA Podcast with Steph Bridgeman on the values you need to drive Measurement
This week on the IABC EMENA podcast we talk to PR measurement expert Steph Bridgeman on the values and skills we all need to foster a culture of measurement. Steph also talks about how measurement is progressing within the communications industry. Follow Steph on Twitter at @stephbridgeman, and subscribe to the IABC EMENA podcast.

Aug 24, 2018 • 9min
The IABC EMENA Podcast with Stephen Welch on why you should apply to speak at EMENAComm 2019
This week on the IABC EMENA podcast we talk to Stephen Welch who is leading on the call for speakers for this year's EMENAComm. Stephen shares insights into the type of speakers and event he'd like to see taking place in Bahrain, in February 2019, as well as tips and hints for those thinking of applying. For more information on EMENAComm, especially if you're looking to speak at the event, go to this link - www.bit.ly/EMENAComm

May 9, 2018 • 8min
The Future Fit Communications 2018 podcast with Victoria Lewis-Stephens
We're less than a week away from the fourth annual Future Fit Communications event. This year the theme will be focused on the impact of technology on people and organization.
Today we are delighted to be joined by one of our hosts and a speaker for the afternoon event. Victoria Lewis-Stephens is a Managing Partner – Engagement at Instinctif Partners. She joined the podcast to share her thoughts on creating and nurturing an influencer network through the application of the McKinsey snowball model.
Have a listen to the Podcast and join us on the 14th of May from 1.30pm in the central London offices of Instinctif Partners to learn more about how our expert line-up of speakers views the future of the communications function as we continue to both leverage and be impacted by technology.
For more details about Future Fit Communications 2018, visit the Eventbrite link here - https://www.eventbrite.co.uk/e/future-fit-communications-2018-integrating-technology-people-and-organisation-tickets-44667176728?utm_campaign=650608f41e-EMAIL_CAMPAIGN_2018_04_16&utm_medium=email&utm_source=UK+members+16.4.18&utm_term=0_5f000829a9-650608f41e-273717493