This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
The IABC EMENA Podcast