It's no secret that we're incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. Cameron will share five communications lessons from those days and how you can take advantage of these same principles for your company or brand. He joins us on the podcast to share a number of insights into his talk.

Who doesn't love a crisis? One of our speakers at EMENAComm, Daniel Schraibman, certainly does! Based on his own experiences, including the oil and gas sector, Daniel Schraibman will talk attendees through how can you prepare for, respond to and learn lessons from a crisis in Bahrain this February. Daniel joins us on the podcast to discuss modern-day crisis issues and how we need to respond. Join him in Bahrain this February, and enjoy the podcast!

Diversity, inclusion and representation are issues that we often talk about, but which are practiced less often. What are the benefits to applying a culturally diverse lens to your communication strategy, and how can you harness diversity within your organisation to leverage social change? Tasneem Chopra, one of Australia's leading consultants on the issue, joins us on the podcast to talk about what she will be presenting at EMENAComm, and why we need to rethink communications to promote successful models of diverse and inclusive practice.

Emotions are at the heart of communications, and yet how can be better understand the feelings that drive how and why we communicate. As a taster to their EMENAComm plenary session, Ogilvy’s Joe Lipscombe and Nick Driver share their insights into the history of emotion and empathy that will help us develop a better understanding of how to connect with people, either through the written word or face to face. Enjoy the podcast, and see them in Bahrain this February

Communication is an essential part of leadership. And yet few organizational leaders are natural communicators. Effective communication leads to successful leadership, and successful leadership leads to sustainable changes. In this podcast, Turkey's leading communications trainer, Dr Sedef Kabaş talks about how we can help our leaders become more effective communicators. Dr Sedef will be joining us at EMENAComm, where she'll be going in depth into the five traits that we need to share with our leaders. Enjoy the podcast and join us in Bahrain this February.

Listening is one of the most important skills a communicator possesses. And yet, as a skill, it’s rarely talked about. Dr Kevin Ruck, Michael Pounsford and Howard Krais will be leading a special workshop at EMENAComm which is designed to help attendees improve their listening skills. Take a couple of minutes to listen to them talk about why listening matters more than ever, and what you can expect from their session in Bahrain.

With expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She'll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; and how to lead this transformation so that your company will thrive in a rapidly evolving competitive landscape. Join us for this taster podcast on what purpose should mean in today's world.

Who loves planning? Who has the time to plan? One person who'd say yes to both of these questions is Dan Penton, the co-founder of ICPlan and a communicator who is committed to promoting the benefits of planning. Daniel will be leading a skills session at EMENAComm, and he joins us on the podcast to talk about how and why we should focus more on planning.

Saying no can sometimes be the hardest thing to do, especially in certain markets and culture. One of the Gulf's rising communicators and an EMENAComm plenary speaker, Hanisha Lalwani talks to us about the importance of pushing back and saying no. She's also promised to run a session at EMENAComm on how to say no. Listen to her insights, and join her in Bahrain this February.

Technology is transforming our lives, and how we communicate. But with there being so many solutions and different innovations, where should communicators begin to look for the right tech that will improve their abilities and outcomes? EMENAComm speaker Fady Ramzy talks us through his suggestions, and shares insights into what he will be talking about at EMENAComm. Enjoy the podcast and see you in Bahrain.