The IABC EMENA Podcast
IABC EMENA
The IABC EMENA Podcast highlights the voices and stories of communication professionals shaping the future of our field across Europe, the Middle East, and North Africa. As part of the International Association of Business Communicators (IABC), we bring the region’s unique perspectives to the forefront, exploring how communication drives positive change in business and society.
With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.
Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.
With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection.
Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.
Episodes
Mentioned books
Feb 9, 2019 • 8min
The IABC EMENA Podcast With Maysoun Ramadan On Showing Communications Value
Communication has always been a creative from of bringing thoughts, new ideas and concepts to life. Industries are changing very fast and this requires a strong alignment. How can you become the game changer with your communication expertise? Maysoun Ramadan will be joining us at EMENAComm to talk value. She shares insights on the podcast today as to how we can prove our strategic worth.
Feb 7, 2019 • 6min
The IABC EMENA Podcast With Casilda Malagon On The Importance Of Sustainability To Communicators
Let’s bring the world of sustainability and NGOs to communicators. It is more than just reports or CSR, it is transforming the way we do business. At EMENAComm Casilda Malagon will talk about why sustainability matters to communicators. She joins us on the podcast to discuss why sustainability should matter to us all.
Feb 4, 2019 • 9min
The IABC EMENA Podcast On Digital Marketing And Communications With Jasna Suhadolc
How many of us communicators are digitally savvy? Can you tell a Google analytics page from a MailChimp EDM? How can we do more to understand digital marketing? IABC EMENA board member Jasna Suhadolc will be joining us at EMENAComm to talk the audience through how they can deliver a best-in-class digital marketing strategy. Today she joins us on the podcast to give us a taste of what to expect.
Feb 3, 2019 • 8min
The IABC EMENA Podcast On Social Media Listening And Engagement With Laila Mousa
For brands that are willing to listen on social media, there’s a lot to discover about one’s target audience. Communicators often forget that social media is more than an engagement & content-sharing platform, but also a comprehensive research tool that gives brands a direct look into the thoughts of their target audience.
So how can brands rethink the traditional use of social media and harness its true power for a holistic and effective communications strategy? Meltwater's Laila Mousa will be talking at EMENAComm on how brands can use social media listening to turbocharge their comms strategy. She talks to us on the podcast to share insights on her talk. Catch her at EMENAComm in Bahrain on the 12 February.
Jan 31, 2019 • 9min
The IABC EMENA Podcast On Communications In A Global Landscape With Muriel Pineau
Globalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights from her presentation at EMENAComm on how communicators can and should adapt to communicating in a global landscape. Enjoy the podcast and see Muriel in Bahrain on the 11 February at EMENAComm.
Jan 27, 2019 • 10min
The IABC EMENA Podcast On How To Make Your Leaders Great Communicators With Colin Hatfield
Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges change presents, and often under-served by the communication professionals who support them. At EMENAComm, Colin Hatfield will reveal a few of the tools and techniques he has developed that strategic advisers can deploy with leaders to help them be more effective, inspiring and influential communicators and engage more strongly and productively with their teams. Today, he gives us a sneak peak into his session on the podcast.
Jan 24, 2019 • 14min
The IABC EMENA Podcast On The Rise Of Brand Journalism With Gay Flashman
In today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing or advertising copy. Former journalist Gay Flashman will be at EMENAComm to share her thought leadership on how brand journalism can play a part in any communications. Today she shares insights on the role brand journalism is playing in making communications more effective. Enjoy the podcast and see Gay in February at EMENAComm.
Jan 20, 2019 • 9min
The IABC EMENA Podcast On Reputation Drivers With Matt Painter
We all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers and the media – drawing on Ipsos’s latest global research, including: the findings from our 2018 ‘Reputation Council’ study. Today, Matt talks about how reputation drivers are shifting and why consumers are demanding more from the brands and organizations that they are dealing with. Enjoy the podcast, and see Matt at EMENAComm in Bahrain this February.
Jan 17, 2019 • 13min
The IABC EMENA Podcast With Monaem Ben Lellahom On The Importance Of Sustainability To Reputation
A pioneer in the CSR space across EMENA, Monaem Ben Lellahom will be joining us at EMENAComm. Today he talks us through why corporate social responsibility matters, both as an opportunity as well as a risk to organizational reputations. He'll be sharing unique insights at EMENAComm on pioneering research into sustainability and CSR trends across the Middle East and Africa. Enjoy the podcast and see Monaem at EMENAComm this February in Bahrain.
Jan 14, 2019 • 9min
The IABC EMENA Podcast On Goal - Setting Success With Jan Spence
Research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress.
Jan Spence will be joining us at EMENAComm to share a fresh, innovative perspective on how to develop a game plan and maintain momentum to achieve their goals and objectives. She joins us today on the podcast to give us a taste of what to expect in February.
