It's no secret that we're incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. Cameron will share five communications lessons from those days and how you can take advantage of these same principles for your company or brand. He joins us on the podcast to share a number of insights into his talk.