The Business of Fun
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Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
Episodes
Mentioned books
Aug 25, 2022 • 33min
TikTok: the NextGen User Acquisition Mobile Channel with Ryan Thorpe, Co-Founder and CMO of Reflectly
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Ryan Thorpe, Co-Founder, and CMO of Reflectly. They discuss the role of TikTok in the world of mobile growth and how you can leverage its UA capabilities.Learn more about Ryan Thorpe:Ryan Thorpe on LinkedInRyan Thorpe on TwitterEpisode resources:Reflectly 's WebsiteAppfigures' WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Aug 18, 2022 • 29min
Influencer Marketing Hacks for Mobile Games with Alex Ruban, Head of Growth Strategy at Product Madness
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Alex Ruban, Head of Growth Strategy at Product Madness, to discuss how mobile game companies can leverage influencer marketing to grow downloads, installs, and user engagement.Learn more about Alex Ruban:Alex Ruban on LinkedInEpisode resources:Product Madness' WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Aug 11, 2022 • 43min
Developing Winning Mobile Growth Strategies for Social Media Apps with Ariel Cohen, Head of Marketing at Tango
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Ariel Cohen, Head of Marketing at Tango, to discuss the latest trends in the social media market, the rise of live streaming, and the role of branding in mobile growth.Learn more about Ariel:Ariel Cohen on LinkedInEpisode resources:Tango’s LinkedInTango’s WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Aug 4, 2022 • 29min
Disrupting the Energy Market Through Mobile Apps with Clarize Marais, Performance Marketing Lead at Ostrom
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Clarize Marais, Performance Marketing Lead at Ostrom, to discuss how Ostrom is pushing mobile in a traditional industry and disrupting the German energy market.Learn more about Clarize:Clarize Marais on LinkedInClarize Marais on TwitterEpisode resources:Ostrom's LinkedInOstrom's WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Jul 27, 2022 • 41min
What Does the Future of Mobile Gaming Distribution Look Like? with Piyush Mishra, Head of Growth Marketing at Product Madness
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Piyush Mishra, Head of Growth Marketing at Product Madness, to discuss the differences between app-based and gaming companies, changes in the gaming industry, and the future of mobile gaming distribution.Learn more about Piyush:Piyush Mishra on LinkedInEpisode Resources:Product Madness' LinkedInProduct Madness' WebsiteIn The Sandbox With PodcastStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Jun 16, 2022 • 33min
Alternative User Acquisition Channels and Strategies in Mobile with Vladimir Alov of Head of Growth Marketing (Mobile) at Stoloto
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Vladimir Alov, Head of Growth Marketing (Mobile) at Stoloto They discuss the effect of mobile performance from TikTok, the growth of organic traffic via alternative app stores, and how to tame a mobile agency.Learn more about Vladimir:Vladimir on LinkedInEpisode resources:Stoloto's LinkedInStoloto's WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Jun 2, 2022 • 30min
Designing an Innovative User Acquisition Marketing Strategy with Stefana Pesko of Product Madness
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Stefana Pesko, User Acquisition Manager at Product Madness. They discuss effective and creative UA strategies, tools, and future trends.Learn on Stefana:Stefana on LinkedInEpisode resources:Product Madness' LinkedInProduct Madness' WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
May 26, 2022 • 35min
Leading Efficient User Acquisition and Growth Strategies in Mobile Gaming Industry with Mariusz Gąsiewski of Google
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Mariusz Gąsiewski, CEE Mobile Gaming Lead at Google, to discuss efficient, scalable acquisition and growth strategies in the gaming business. Learn more about Mariusz:Mariusz on LinkedInEpisode resources:Google’s LinkedInGoogle’s WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
May 19, 2022 • 22min
What Are the New Marketing and ASO Capabilities in Google Play, and What Do They Mean? with Esther Shatz and Jonathan Fishman of Storemaven
In this episode, our two Mobile Growth and Pancakes Podcast hosts - Esther Shatz, Storemaven’s VP Consultancy and Product Marketing, and Jonathan Fishman, VP Growth and Marketing, crossed to discuss the new Google Play Console capabilities announced in May 2022: From the boost to Custom Store Listings, Store Listing Experiments, and LiveOps, what it exactly means for developers and marketers and how to start using these abilities and consider them in your mobile growth strategy.Learn more about Jonathan and Esther:Jonathan on LinkedInEsther on LinkedInEpisode Resources:Google I/O 2022's WebsiteStoremaven's WebsiteStoremaven's WebinarIf you enjoyed this episode, then please either:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
May 12, 2022 • 40min
[Greatest Hits] Hyperlocal Growth Strategies with Jeff Aksengor of Podimo
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Jeff Aksengor, Global Head of Growth at Podimo. They discuss how content consumption trends have made a broad shift during the pandemic. He also shares his insights on creating a localized growth strategy for hyperlocal content platforms.Learn more about Jeff:Jeff on LinkedInEpisode Resources:Podimo's LinkedInPodimo's WebsiteStoremaven's WebsiteStoremaven's WebinarIf you enjoyed this episode, then please either:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
