What Are the New Marketing and ASO Capabilities in Google Play, and What Do They Mean? with Esther Shatz and Jonathan Fishman of Storemaven

In this episode, our two Mobile Growth and Pancakes Podcast hosts - Esther Shatz, Storemaven’s VP Consultancy and Product Marketing, and Jonathan Fishman, VP Growth and Marketing, crossed to discuss the new Google Play Console capabilities announced in May 2022: From the boost to Custom Store Listings, Store Listing Experiments, and LiveOps, what it exactly means for developers and marketers and how to start using these abilities and consider them in your mobile growth strategy.

Learn more about Jonathan and Esther:

Jonathan on LinkedIn
Esther on LinkedIn

Episode Resources:

Google I/O 2022's Website
Storemaven's Website
Storemaven's Webinar

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