The Business of Fun

In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers as standout features for the Gordon Ramsay: Chef Blast game. Lucian also highlights the importance of a performance view wave operation for growth strategies and the success of their destination giveaways, attracting high-quality users.Episode resources:Lucian Cotreanti on LinkedInOutplay Entertainment WebsiteRate & Review The Business of Fun:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of The Business of Fun podcast, Mehmet Umut Ermeç, Co-Founder & CEO at Tiplay Studio, joins our own Jonathan Fishman to discuss the impact of artificial intelligence on the gaming industry. They explore how AI is being used in game development, the potential for AI to enhance creativity and future possibilities for AI in game production. Episode resources:Mehmet Umut Ermeç on LinkedInTiplay Studio WebsiteZynga Websitemavens, a Zynga Company WebsiteRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

Anton Tatarynovich, a Senior ASO and ASA Manager at Freeletics, discusses the strategic importance of ASO, challenges with A/B testing in the App Store, the implications of AI in ASO, and the impact of AI on creativity. He also highlights the value of a website called 41 Screenshots as a source of inspiration for ASO and design in gaming.

In this episode of The Business of Fun, we explore The Must-Have UA Skills For 2023 with Esther Shatz, VP of Product Marketing and Consultancy at Mavens, Andrej Kugonič, Head of Marketing at Nordeus, Mark Avidan, Director of UA at Zynga, and Antti Paikkala, Head of Marketing at Small Giant Games.Episode resources:Esther Shatz on LinkedInAndrej Kugonič on LinkedInMark Avidan on LinkedInAntti Paikkala on LinkedInZynga Websitemavens, a Zynga Company WebsiteNordeus WebsiteSmall Giant Games WebsiteRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.Episode resources:Jonathan Fishman on LinkedInPhil Suh on LinkedInJeffrey Carlson on LinkedInZynga Websitemavens, a Zynga Company WebsiteChartboost WebsiteRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

Speakers cover the state of organic attribution in the mobile gaming industry, different types of organic channels for marketing, and tips on maximizing returns with organic user acquisition. They discuss influencer marketing, social media targeting Gen Z, app store optimization, the importance of organic marketing, the impact of reducing paid UA on organic growth, and reviewing iOS analytics.

In this episode of Mobile Growth & Pancakes, Stan Minasov, the VP of Product at AppMagic, joins Jonathan Fishman to discuss how to balance creativity and the data-driven approach in mobile gaming, the science behind evaluating new mobile game ideas, and tips on how to come up with game ideas and monetize apps.Learn More About Stan Minasov:Stan Minasov on LinkedInEpisode Resources:AppMagic's WebsiteStoremaven, a Zynga Company's WebsiteRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Lexi Sydow, Head of Insights at data.ai. They discuss the state of mobile gaming specifically as we head into 2023, why gaming companies see a decrease in revenues, and how that should affect game marketers or publishing teams in the next six to twelve months.Learn more about Lexi Sydow:Lexi Sydow on LinkedInLexi Sydow on TwitterEpisode Resources:data.ai's WebsiteStoremaven, a Zynga Company's WebsiteRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, we dive into some of the hottest tips on user acquisition from Alexander Lubchenko of Nekki, Alexey Gusev of Goodgame Studios, Stefana Pesko of Product Madness, and Tom Hammond of UserWise.Learn more about Tom Hammond, Alexey Gusev, Alexander Lubchenko, and Stefana Pesko:Tom Hammond on LinkedInAlexey Gusev on LinkedInAlexander Lubchenko on LinkedInStefana Pesko on LinkedInEpisode resources:Nekki’s WebsiteGoodgame Studios' WebsiteProduct Madness' WebsiteUserWise's WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director of Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboards users, and ASO benefits for big brand names.Learn more about Dora Trostanetsky:Dora Trostanetsky on LinkedInEpisode resources:SoundCloud's WebsiteStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so