The Business of Fun
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Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
Episodes
Mentioned books
May 5, 2022 • 41min
[Greatest Hits] Growing Your Mobile App While Building Internal Credibility with Jeff Perkins of ParkMobile
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Jeff Perkins, the newly-promoted CEO at ParkMobile. They discuss Jeff's secrets to building a sustainable marketing strategy and how to balance product vision execution and responding to user signals/feedback.Learn more about Jeff:Jeff on LinkedInJeff on TwitterEpisode resources:ParkMobile, LLC LinkedInParkMobile, LLC WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Apr 28, 2022 • 36min
What Mobile Marketers Should Know About User-Generated Content Ads with Christian Eckhardt of Customlytics
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Christian Eckhardt, CEO of Customlytics, to discuss user-generated content ads and the consequences of working with big brand marketing agencies.Learn more about Christian:Christian on LinkedInEpisode resourcesCustomlytics LinkedInCustomlytics WebsiteMarketing Master MapMobile Developer's Guide to the GalaxyStoremaven's WebsiteStoremaven's WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Apr 21, 2022 • 30min
Developing a Growth Strategy for Different Mobile Game Categories with Jerome Turnbull of AppLovin
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Jerome Turnbull, VP of Growth at AppLovin, to discuss how to drive growth across different mobile game categories. They discuss how we think about partnerships for a first-party gaming business and share the tools and solutions AppLovin provides to help developers grow.Learn more about Jerome:Jerome on LinkedInEpisode resources:AppLovin LinkedInAppLovin WebsiteDeconstructor of Fun PodcastStoremaven WebsiteStoremaven WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Apr 14, 2022 • 28min
Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff of ironSource
In this episode of Mobile Growth & Pancakes, Esther Schatz is joined by Dor Isseroff, Senior Director of Sales and Partnerships at ironSource, to discuss the benefits of on-device campaigns for mobile developers.Learn more about Dor:Dor Isseroff on LinkedInDor on TwitterEpisode resources:ironSource LinkedInironSource WebsiteironSource Aura platformAppsFlyer ReportingStoremaven WebsiteStoremaven WebinarRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSThe Business of Fun is hand crafted by our friends over at: fame.so
Apr 7, 2022 • 53min
Driving Growth in the Mobile Gaming Industry with Enric Pedró of Tilting Point
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Enric Pedró, VP of Growth at Tilting Point, to discuss Enric's role at Tilting Point and his approach to mobile growth, UA, ASO, and analytics.Learn More About Enric:Enric on LinkedInEnric on TwitterEpisode resources:Tilting Point LinkedInTilting Point WebsiteStoremaven WebsiteStoremaven WebinarMobile Dev Memo WebsiteMobile Growth GemsASO StackRate & Review Mobile Growth & Pancakes:Apple PodcastSpotifyRSSInstructions on how to follow, rate, and review Mobile Growth & Pancakes are here.The Business of Fun is hand crafted by our friends over at: fame.so
Mar 17, 2022 • 46min
Mastering ASO in 2022 with Simon Thillay of AppTweak
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Simon Thillay, Head of ASO at AppTweak, to discuss why ASO benefits mobile leaders and their apps. They also dive into the strategic role of the ASO team and what new features and opportunities ASO teams should consider for 2022.Learn More About Simon:Simon on LinkedInSimon on TwitterEpisode Resources:AppTweak LinkedInAppTweak WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Mar 10, 2022 • 28min
Managing Organic Methods for Mobile Growth with Iain Russell, of Moneyhub Enterprise
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Iain Russell, Head of Performance Marketing at Moneyhub Enterprise, to discuss organic methods and using available tools in the best way possible on a limited budget.Learn More About Iain:Iain Russell on LinkedInIain Russell in TwitterEpisode Resources:Moneyhub Enterprise on LinkedInMoneyhub Enterprise WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Mar 3, 2022 • 36min
User Acquisition for Games with Long-term Monetization Post ATT Roll-Out With Alexey Gusev of Goodgame Studios
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Alexey Gusev, Lead Performance Marketing at Goodgame Studios. They discuss the impact of ATT rollout on user acquisition with long-term monetization for games and how to engage with the new advertising landscapes.Learn more about Alexey:Alexey on LinkedInEpisode Resources:Goodgame Studios LinkedInGoodgame Studios WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Feb 24, 2022 • 43min
Why and How to Develop Subscription-Based Apps with Dan Burcaw of Nami ML
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Dan Burcaw, Co-Founder and CEO of Nami ML, to discuss strategies and tactics related to subscription-based apps.Learn more about Dan:Dan on LinkedInDan on TwitterEpisode Resources:Nami ML LinkedInNami ML WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Feb 17, 2022 • 38min
How Do In-App Events Influence ASO and What is the Correlation Between Organic and Other Metrics with Jevgen Tarasenko of Tilting Point
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Jevgen Tarasenko, Head of ASO/Organic Growth at Tilting Point. They discuss in-app event best practices and correlations between organic and other metrics.Learn more about Jevgen:Jevgen on LinkedInJevgen on TwitterEpisode Resources:Tilting Point LinkedInTilting Point WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
