The Business of Fun
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Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
Episodes
Mentioned books
Feb 10, 2022 • 44min
Understanding Growth Loops, Brand Strategy, and Channel Strategy with Scott Dodson of Play Magnus Group
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Scott Dodson, Chief Marketing Officer at Play Magnus Group. They discussed growth loops and the relationship between brand strategy, channel strategy, and monetization strategy.Learn more about Scott:Scott on LinkedInScott on TwitterEpisode Resources:Play Magnus Group LinkedInPlay Magnus Group WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Feb 3, 2022 • 32min
How Brand Marketing is Making a Comeback with Brooke McKnight of Jam City
In this episode of Mobile Growth & Pancakes, Jonathan Fishman, VP of Marketing at Storemaven, is joined by Brooke McKnight, VP of Product Marketing at Jam City. They discuss leading brand marketing channels and strategies for the gaming industry in 2022.Learn more about Brooke:Brooke on LinkedInEpisode Resources:Jam City LinkedInJam City WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Jan 20, 2022 • 30min
Mastering UA Globally and Locally with Veera Ala-Kaila of Wolt
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Veera Ala-Kaila, User Acquisition Lead at Wolt. They discuss user acquisition and retargeting tailored and localized markets.Learn more about Veera:Veera on LinkedInEpisode Resources:Veera WebsiteWolt LinkedInWolt WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Jan 11, 2022 • 38min
Driving an Effective User Acquisition Strategy with Macarena Sabalza of Papumba
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Macarena Sabalza, User Acquisition Manager at Papumba. They discuss how to scale user acquisition campaigns and adopt effective UA strategies.Learn more about Macarena:Macarena on LinkedInEpisode Resources:Papumba LinkedInPapumba WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Jan 6, 2022 • 59min
How to Maximize a Game's Business Potential and Growth with Ivan Trancik of SuperScale
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Ivan Trancik, the CEO and Founder of SuperScale. They discuss LTV growth via content personalization, ways to acquire new quality players and the impact on mobile game scalability.Learn more about Ivan:Ivan on LinkedInIvan on TwitterEpisode Resources:SuperScale LinkedInSuperScale WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Dec 23, 2021 • 39min
Leveraging the Most Suitable Marketing Tools for a Dating App with Guilhem Duché of Once Dating Group
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Guilhem Duché, the Co-Founder and CPO of Once Dating Group. They discuss challenges on launching a new app and how to choose the best marketing tools for promoting your app.Learn more about Guilhem:Guilhem on LinkedInGuilhem on TwitterEpisode Resources:Once Dating Group LinkedInOnce Dating Group WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Dec 9, 2021 • 45min
Leading Successful UA Gaming Campaigns for Higher Ranking with Alexander Lubchenko of Nekki
In this episode of Mobile Growth & Pancakes, Jonathan Fishman (subbing in for Esther Shatz) is joined by Alexander Lubchenko, Chief Marketing Officer at Nekki. They discuss UA, ASO, and ML in ad monetization management.Learn more about Alexander:Alexander on LinkedInEpisode Resources:Nekki LinkedInNekki WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Nov 25, 2021 • 46min
Adapting to the New Normal of Mobile Growth with Raphaël Labouré of MWM
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Raphaël Labouré, Head of Growth at MWM. They discuss challenges in targeting due to Apple’s new privacy-focused approach to ads, hiring and training creative marketers, and Apple’s direction in the future now that they have deprecated IDFA.Learn more about Raphaël:Raphaël on LinkedInEpisode Resources:MWM LinkedInMWM WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Nov 11, 2021 • 34min
How Can Instant Games Grow Fast with Novel Rahman of Playco
In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Novel Rahman, Sr. User Acquisition Manager at Playco. They discuss the pros and cons of not having to deal with IDFA deprecation for instant (in-platform) games. He also shares his tips on growing instant games through content marketing and leveraging social platforms like Facebook.Learn more about Novel:Novel on LinkedInNovel on TwitterEpisode Resources:Playco LinkedInPlayco WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
Oct 28, 2021 • 32min
Apple Might Be Taking Over the Data Ecosystem with Thomas Kriebernegg of App Radar
In this episode of Mobile Growth & Pancakes, host Jonathan Fishman (subbing in for Esther Shatz) is joined by Thomas Kriebernegg, Co-founder and CEO at App Radar. They discuss the shift in the mobile growth industry after IDFA deprecation, the skills a mobile growth marketer would need in a post-IDFA world, and Apple’s intentions with its App Store now that they’ve deprecated the IDFA.Learn more about Thomas:Thomas on LinkedInThomas on TwitterEpisode Resources:App Radar LinkedInApp Radar WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so
