What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career.Times Internet has 571 million monthly users and a US audience of five million. It is owned by the Times Group, publisher of The Economic Times and The Times of India, the largest English-language newspaper by circulation. The Times Group is a private company and claims revenue exceeding a billion dollars a year.Roy manages a team of 15 to 20 people across three customer-facing brands.Stories (with lessons) about what he made in marketingAsk, or you’ll never knowPrioritize soft skills when hiringListen first, sell secondLead with latitudePrecision builds trust Transparency is strengthDiscussed in this episodeJoin us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST.Strategic Delegation: Time is your most precious asset (podcast episode #96) [https://marketingsherpa.com/article/interview/strategic-delegation]Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://marketingsherpa.com/article/interview/sustainable]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Thea Hayden, Interim CMO at Cognizant [https://www.cognizant.com/us/en].Cognizant reported $19.4 billion in revenue in 2023. Hayden manages a team of 350 across brand and digital marketing, global communications, events and sponsorships, field marketing, marketing operations, and technology marketing.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingCommunication can be hard…and it’s criticalAlways start with the end in mindBrands are built by how you show up every dayThe best cultures can be both positive and aggressiveEnthusiasm and optimism can be contagiousPay attention to your say/do ratioDiscussed in this episodeJoin us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST, taught by Flint McGlaughlin. There is no cost (from MarketingSherpa’s parent organization, MeclabsAI).Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (podcast episode #41) [https://marketingsherpa.com/article/interview/corporate]Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) [https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/]Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (podcast episode #52) [https://marketingsherpa.com/article/interview/marketing-advertising]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Your first day at a new job. Sounds exciting, right?Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage.That’s exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself during uncertain times.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I talked to Louise Johnson, Global CEO, Fuse [https://fuseint.com/].Fuse is part of Omnicom, which reported $14.7 billion in revenue in 2023. Johnson is a Board Director at Omnicom Media Group UK, and manages a team of 400 at Fuse.Stories (with lessons) about what she made in marketingInstill emotional disciplineYou must be a master of yourself during uncertain timesBe restless and challenge the status quo“You cannot fail unless you quit” Ignore purpose at your perilSay it how it is from the very beginningDiscussed in this episodeJoin us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm ESTAuthentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]An Inspirational Guide for Uncertain Times: 7 ideas and resources for marketers and business leaders to help spark your next great success [https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders]Marketing Chart: How a customer experience #fail affects brands [https://marketingsherpa.com/article/chart/customer-experience-fails]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In marketing, it’s easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach’ mindset, blending leadership with hands-on execution to stay relevant and drive results.I sat down with her to discuss how she learned that lesson, along with many more lesson-filled stories from her career.Stories (with lessons) about what she made in marketingTake risks to propel your careerStay a ‘Player-Coach’ as long as you canM & A = OpportunityMarketing is like a soccer teamReflect on the dayWhy kindness is a competitive advantage in leadershipDiscussed in this episodeJoin us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://MeclabsAI.com/Conversion] on February 12th at 2 pm ESTEntertainment Industry Marketing: Never forget the independence of your imagination (podcast episode #121) [https://marketingsherpa.com/article/interview/entertainment]Customer Engagement: Marketing case studies from Coors Light, a professional soccer team, and a private jet charter [https://marketingsherpa.com/article/case-study/customer-engagement]Copywriting Contest: Write the best-performing subject line and win [https://marketingexperiments.com/copywriting/subject-line-reader-contest]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

There’s a great Chris Rock bit where he says educational leaders lie to kids when they say kids can be anything they want. He says to – tell kids the truth, “You could be anything you’re good at. As long as they’re hiring. And even then, it helps to know somebody.”The good-at part, hopefully we help you with that everyday on MarketingSherpa.But the “it helps to know somebody,” that ties into one of the key lessons my next guest has learned in his career, and he uses the famous Porter Gale statement to explain it “Your network is your net worth.”To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I talked to Carlos Gil, U.S. Market Brand Evangelist, GetReponse [https://www.getresponse.com/], and author of The End of Marketing: Humanizing Your Brand in the Age of Social Media [https://www.barnesandnoble.com/w/the-end-of-marketing-carlos-gil/1138482940].Stories (with lessons) about what he made in marketingBuild a brand around authenticityEvery piece of content is a stepping stone to something biggerEducate your executivesPivoting fast and recognizing opportunities is keyYour network is your net worthFailure is a stepping stone to reinventionThe right leaders can unlock your potentialDiscussed in this episodeEducate yourself. Join us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm EST. There is no cost (from MarketingSherpa’s parent organization, MeclabsAI).Social Media: Marketing to millennials [https://sherpablog.marketingsherpa.com/consumer-marketing/ecommerce-eretail/social-media-millennials-2/]Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]Strategic Marketing Communication: Don't do something for the sake of ticking a box (podcast episode #91) [https://www.marketingsherpa.com/article/interview/strategic-marketing]Marketing: Sometimes you have to throw the business model out (podcast episode #34) [https://marketingsherpa.com/article/interview/marketing-business]Strategic Marketing Communication: Don't do something for the sake of ticking a box (podcast episode #91) [https://www.marketingsherpa.com/article/interview/strategic-marketing]Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) [https://www.marketingsherpa.com/article/interview/innovation]Get more episodesSubscribe to the MarketingSherpa email newsletter to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“Incorporate lessons from others' mistakes into your business strategy.”I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.’ You can tune in and learn from others’ mistakes so you don’t have to make them yourself.And, of course, their triumphs as well. What fun would it be to only discuss the mistakes?So I talked to the man behind that podcast guest application – AB Lieberman, CEO and Founder, Clicks Talent [https://www.clickstalent.com/] – to hear the lessons from his triumphs and mistakes, along with the stories behind those lessons. Stories (with lessons) about what he made in marketingAct FastLocation mattersA $300,000 Wake-Up Call: Why your accountant mattersIncorporate lessons from others' mistakes into your business strategyThe customer is always right and make sure they are always happyLook at the person, not at the productDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon ESTCopywriting: Every word matters in these marketing case studies from AAA, a consultant, and a real estate company [https://marketingsherpa.com/article/case-study/brand-direct-case-studies-AAA-word-marketing-examples]Help, Don’t Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://www.marketingsherpa.com/article/interview/marketing-experimentation]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man.I thought of that famous musical number when I read this lesson in a recent podcast guest application – “Never forget the independence of your imagination.”A perfect explanation of Tevye. And hopefully, of you and I as well, after we listen to my latest guest…Jeffery Keilholtz, SVP of Marketing, Broadway Licensing Global [https://broadwaylicensing.com/].Tune in to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingWin the day – how daily focus leads to campaign successStay nimbleStay cool under pressure“Never forget the independence of your imagination"Execution sets people apartEndurance is essentialDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Product Management & Marketing: Surround yourself with the right people (podcast episode #38) [https://marketingsherpa.com/article/interview/product]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, most efficient self to the office every day to keep it movingPrioritize by business impactLet your team take a chance on testing it and prove you wrongDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter a lot, mentorship matters even more, product matters the most.To hear the stories behind those lessons, along with more lesson-filled stories, I talked to Yana Ernazarova, CMO, Edushape [https://www.edushape.com/].Stories (with lessons) about what she made in marketingPeople and culture matter a lotMentorship matters even moreProduct matters the mostVision and culture are key to long-term results in large organizationsSometimes you should kill bad business ideas quickly, no matter how passionate you are about themA marketing or business idea is useless until it's executed uponDiscussed in this episodeGet Productive With AI [https://MeclabsAI.com/GetProductive]– January 8th at noon. No cost.Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://www.marketingsherpa.com/article/interview/marketing-mentorship]Product Quality: Marketing's job is to help the product win (podcast episode #97) [https://www.marketingsherpa.com/article/interview/product-quality]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this conversation with Allyson Havener, CMO of TrustRadius, the focus is on the importance of customer voice in shaping marketing strategies. She emphasizes that success in marketing means understanding what customers say when you're not there. Allyson shares insights on creating categories, the mantra 'done is better than perfect,' and the necessity of aligning marketing initiatives with revenue goals. She also discusses the vital collaboration between marketing and sales, making customer feedback a cornerstone of effective marketing.