How I Made it in Marketing Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149)
I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman’s X-ray vision, we see through constraints to the core idea.
That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now.
So I loved this lesson in a recent podcast guest application – ‘every challenge is a creative opportunity.’
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dana Bodine, US VP of marketing, Trustpilot [https://www.trustpilot.com/].
Trustpilot is a publicly traded company on the London Stock Exchange. In 2024, it reported $211 million in revenue.
Bodine looks after the entire US market, the US portion of an international audience of 64 million monthly active users.
Lessons from the things she made
- Every challenge is a creative opportunity
- Building a relationship with commercial partners is key
- Stay calm under fire (+ on tight deadlines)
- Get a seat at the table by creating sales materials
- To truly be customer-obsessed, respect the customer’s time
- Ideas are only powerful when they come with context
Discussed in this episode
Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]
Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140) [https://marketingsherpa.com/article/interview/marketing-and-communications]
Five Tips From a Personal Care Industry CEO for Setting (and Getting Approval for) Your Marketing Budget [https://sherpablog.marketingsherpa.com/marketing/tips-marketing-budget-approval/]
Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]
The Radical Idea: Customer-first marketing prioritizes customer experience over upsells [https://sherpablog.marketingsherpa.com/consumer-marketing/the-radical-idea-customer-experience-over-upsells/]
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