How I Made it in Marketing Brand Builder: Be human first – people drive brands (podcast episode #142)
Data-driven marketing.
That is an oft-repeated phrase in our industry. It’s hard to find a LinkedIn profile that doesn’t make a claim of being a data-driven marketer these days.
And while data is helpful, it’s not the only thing that should drive you, my next guest says. Be human first, because people drive brands.
To hear that lesson, along with many more lesson-filled stories, I talked to Desiree Sanchis, VP of Marketing for Beliv US [https://belivcompany.com/].
Beliv has sold a million cases across 40 brands in 30 countries. Sanchis manages innovation, marketing, and e-commerce for Beliv’s U.S. portfolio of eight active brands in addition to those in the company’s development pipeline
Lessons from the things she made
- Human First: People drive brands
- Dream big and embrace change
- Find your purpose and execute relentlessly
- Lead with empathy
- Storytelling is powerful
- Build internal momentum
Discussed in this episode
AI Guild [https://join.meclabsai.com/]
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107) [https://marketingsherpa.com/article/interview/CPG]
Marketing Storytelling Examples: How 3 brands told their stories (with results) [https://marketingsherpa.com/article/case-study/marketing-storytelling]
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.
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