How I Made it in Marketing Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)
“Don’t tell me the moon is shining; show me the glint of light on broken glass.”
That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing.
And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell.
To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Marketing, Contentsquare [https://contentsquare.com/].
Contentsquare has secured $1.4 billion in funding, including most recently a $600 million Series F, at which point it was valued at $5.6 billion.
Anderson manages a global distributed team of 10 across France, UK, Spain and the US, and currently manages 10 AI tools as well.
Lessons from the things he made
- Great experiences are invisible, but they require relentless alignment
- Telling stories with data creates internal momentum
- Experimentation wins, but only if it’s cultural
- Don’t make assumptions. Listen to customers.
- Show, don’t tell
- Innovation isn’t about waiting for a perfect idea, its about moving fast, failing smart, and building a culture that learns at speed.
Discussed in this episode
Is your value prop strong enough? [https://win.meclabsai.com/value-prop] (MeclabsAI workflow, from MarketingSherpa's parent company)
Corporate Marketing: Feedback is respect (podcast episode #44) [https://www.marketingsherpa.com/article/interview/corporate-marketing]
Creating a Culture of Testing: How to defeat the tyranny of best practices [https://www.marketingsherpa.com/article/interview/corporate-marketing]
Show, Don’t Tell: 3 quick case studies where companies help customers reach their own conclusions [https://www.marketingsherpa.com/article/case-study/show-don-t-tell-3-quick-case-studies-where-companies-help-customers-reach-their-own-conclusions]
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.
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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application