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Leadovation

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Aug 30, 2022 • 40min

Mike Maynard: How Can I Know If My Marketing Campaign Will Work?

Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. In this episode, Dean Newlund and Mike Maynard discuss:Why marketing is becoming more important The difference between sales and marketing Bridging the gaps between different departments Marketing to your ideal customer Key Takeaways:Marketing is becoming more important because it’s responsible for the majority of the process the customer goes to. Sales get involved at the end to close the deal. Sales are personal. Marketing focuses on audiences - individuals grouped together. Sales are one-to-one, and marketing is one-to-many. You have to learn to work together with other departments. Stop sitting in your own silo, engage the other group and try to talk their language. Picture your ideal customer and market to them. If any marketing tool or action doesn’t fit or won’t be received typically by your ideal customer, then don’t do it. "The worst that you could do is to just start marketing. What you need to do is to make sure that what you’re gonna do is going to reach the right people and that it’s gonna be effective." —  Mike Maynard  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Mike Maynard:  Website: www.napierb2b.comTwitter: https://twitter.com/Mike_MaynardInstagram: https://www.instagram.com/napierpr/LinkedIn: https://www.linkedin.com/in/mikemaynard/ | https://www.linkedin.com/company/napier-partnership-limited   Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Aug 23, 2022 • 23min

Heenle Turner: 2 Simple Rules To Recruiting Your Dream Team!

Heenle is a certified HR Professional with a passion for helping businesses succeed. Heenle has provided HR consulting services to more than 200 businesses varying in size and industry.  Heenle's experience in sales, customer service, and people management has uniquely positioned her to partner with entrepreneurs and business leaders to recruit and retain a team of their own five-star employees.  In this episode, Dean Newlund and Heenle Turner discuss:Tailor-fitting your questions to find the best candidatesRecruiting for the best interest of the business ownerDealing with candidates that ghost the interviewerThe qualities of a five-star employee Key Takeaways:You have to be intentional and specific with what you want from a candidate. Start with outlining what it is exactly you want or expect from a person first before creating specific and targeted questions according to that.To come up with the right questions, know the intentions of the owner and what exactly is the need they want to fill in the company related to that role.Candidates who decide not to show up for their interview are not a loss for the company. You probably don’t want a person with a lack of professionalism working for you anyway.Look for a candidate whose core values align with the company’s, then see if they possess qualities of a five-star employee such as being supportive, collaborative, and proactive. Being able to complete their tasks, achieve their goals, provide quantifiable results for you, and more. "What I challenge business owners to think about is time and efficiency, if you give everybody a shot, if you don’t have standards, if you don’t find the right people the first time then you’ll realize in a few weeks that they’re not the right fit, the people in your organization who are five star employees are gonna be picking up the slack for the new people… you’ll find yourself replacing them anyway." —  Heenle Turner See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Heenle Turner:  Website: www.5staremployees.comLinkedIn: https://www.linkedin.com/in/heenleturner/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Aug 16, 2022 • 40min

Yvan Demosthenes: The Six Characteristics You Must Have When Hiring the Imperfect Employee

Yvan Demosthenes is a Sales Professional with more than 20 years of experience, 16 years in Talent Acquisition and Recruiting. His career has covered various Sales and Management roles. During his career, he has attained several awards from GE, CareerBuilder, Monster.com, and others.Yvan has helped companies of all sizes with their online advertising, technology integration, diversity recruiting efforts, and overall recruiting strategies. He has also had the pleasure of placing executives and emerging leaders into some of the most recognized companies.He received his BS from the University of Cincinnati, his MBA from Thomas More University, received his Leadership Training from Harvard Business School, and his D&I Certification from eCornell. Yvan lives in Cincinnati, OH with his wife and 3 kids and is a Parishioner at Guardian Angels Church in the community of Anderson. He is active in nonprofits and enjoys coaching youth sports. He is currently a Thomas More University Alumni Board Member. In this episode, Dean Newlund and Yvan Demosthenes discuss:How to get better at attracting ideal intervieweesDeveloping an internal referral system The consequence of not working on your culture Looking for individuals with transferable skills  Key Takeaways:Transparency and truthfulness are great ways to attract job seekers to your company. Be detailed and exact about the job description, not only of the requirements of the job but the attitude you want in a team member and what culture they’re coming into if they come into your company. Who knows better what’s gonna fit within your company than your own employees? A robust internal referral program is a must in order to get quality candidates. Developing and working on culture has to be as important as the short-term financial goals that keep your lights on. If you don’t prioritize it, it will make things worse either now or down the road.There are not enough people to go around, you’re competing with others for the same person. Look for individuals with transferable skills. "Money can always solve problems at the moment, without a true plan behind the money, it’s temporary." —  Yvan Demosthenes See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Yvan Demosthenes:  Website: https://www.hamiltondemo.com/contactLinkedIn: https://www.linkedin.com/company/hamiltondemo/ | https://www.linkedin.com/in/yvandemosthenes/Twitter: https://twitter.com/HamiltonDemoFacebook: https://www.facebook.com/HamiltonDemoRecruiting/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Aug 9, 2022 • 34min

Rabi Gupta: Balance Data and Intuition to Build the Best Relationships

Rabi Gupta is a serial entrepreneur who has worked alongside his current founding team for 10+ years. Throughout his career, Rabi and his team have worked on AI, Recommendation engines, social platforms, and enterprise software. His first startup iDubba/iCouchapp was a “TV show recommendations + social engagement” app that had 2M+ monthly active users at the time it got acquired. After that Rabi took a bold step moving to Silicon Valley to start a new company. While being there Rabi realized the importance of “relationship building” using gifts but got frustrated by the lack of technological innovation in the space. So he and his team used their prior experience to come up with the idea of using AI to solve the problem. That’s how EvaBot was born. Today EvaBot serves more than 1000 businesses including Fortune 50 companies and brands like Zendesk, Silicon Valley Bank, and Cigna to name a few. In this episode, Dean Newlund and Rabi Gupta discuss:Utilizing technology to improve relationships Hyperpersonal conversations and how they happenTurning a lukewarm lead warmer through gifts The best way you can give a gift  Key Takeaways:Technology is becoming more and more like an appendage, an extension of a person’s self and it can aid in relationship building if we use it with that intent. When people believe they are talking to computers or machines, they tend to be more open and share more data. This is called hyperpersonal conversation.  Giving personalized gifts is one of the best ways to boost your relationship with another person. It’s one of the fastest ways to turn a lukewarm lead warmer. A good gift is one that is unexpected and is something that they’ve wanted all along. Giving the perfect gift is all about finding the balance between those two factors. "It’s called hyperpersonal conversations. When humans talk to computers or machines, they are more open and they share more data." —  Rabi Gupta  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Rabi Gupta:  Website: www.evabot.comTwitter: https://twitter.com/tryevabotFacebook: https://www.facebook.com/TryEvaBot/LinkedIn: https://www.linkedin.com/company/evabotYouTube: https://www.youtube.com/channel/UCc7RTmcDyHGH-6Ev7dn3n5A  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions.  You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Aug 2, 2022 • 34min

Marc Reifenrath: How to Make Your Company’s Culture Your Secret Sauce

Marc Reifenrath is the co-founder and CEO of Spinutech. Spinutech has grown from a University Dorm start-up over 20 years ago to a multinational digital agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company’s culture is to achieving and maintaining success.  In this episode, Dean Newlund and Marc Reifenrath discuss:Networking is worth your time Confidence could be the difference Finding competitive team players  Creating collisions in the online workplace  Key Takeaways:Networking events are worth your time. Getting the support of many different people that have different specialties is the best way to grow your business. Confidence could be the difference between a sale and a rejection. People want to know that what you’re saying is going to happen as good as you’re saying if not better. You want somebody who’s confident, competent, and competitive in your team but you want that person to be able to use that competitive energy to benefit the whole team and the whole organization, not just themselves. In the online space, you need to be intentional in creating collisions between people. Leaders need to be more personal, and show their sincerity by really letting somebody say how they are. "We were saying the same things, but it was being heard differently because we’re saying it differently. That confidence, that’s what people buy a lot of the time." —  Marc Reifenrath See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Marc Reifenrath:  Website:https://spinutech.com/Twitter: https://twitter.com/spinuserLinkedIn:https://www.linkedin.com/in/marcreifenrath/ Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jul 27, 2022 • 30min

Mandi Graziano: Introducing Business Bedside Manner to Impact Your Business and Life

Mandi will solve your company’s sales problems, quickly. Through her one-on-one or group coaching, she has a track record for increasing sales & the speed of closing deals. She curates creative closing tactics, inspires clever ways of finding new business, teaches more effective time management & educates the best ways to listen to the voice of the customer. She is your company's fun & creative secret weapon. Her 23 years of experience in leadership roles in sales, management, business, and hospitality give her a unique edge to help your company thrive. Most importantly, Mandi uses humor, fun, and stories to motivate you or your team to make your business better.  In this episode, Dean Newlund and Mandi Graziano discuss:What makes a salesperson greatUtilizing technology to socializeHaving a quick response timeLooking into pink flags Key Takeaways:A good salesperson has passion for their product or service, knowledge of their product and service, and is a good listener. Technology doesn’t have to separate us. We can use it to our advantage to connect with people in meaningful ways that we couldn’t have otherwise. If you can get responses back better than your competitors, you’ll probably win. One thing that could help you have a faster response time is by making sure that you have product knowledge. Don’t ignore pink flags. Acknowledge them and plan for them before they turn into a red flag. Listen to your gut feeling.  "If you are an educator and a good listener, you can be a good sales person." —  Mandi Graziano  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7ICheck out Mandi’s book, “Sales Tales: The Hustle, Humor, and Lessons from aLife in Sales” by clicking here: https://www.amazon.com/Sales-Tales-Hustle-Humor-Lessons-ebook/dp/B09CLRS7R9For the audiobook version of “Sales Tales”, click this link: https://www.amazon.com/Sales-Tales-Hustle-Humor-Lessons/dp/B09WRSQW6V/ Connect with Mandi Graziano:  Website: https://www.mandigraziano.com/Instagram: https://www.instagram.com/Mandi_Graziano/LinkedIn: https://www.linkedin.com/in/mandigraziano/YouTube: https://www.youtube.com/channel/UCi4xtdxqZWuNLrTRNV1NwLQ/videos Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Justine Talla    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jul 19, 2022 • 36min

Jay Steinfeld: How to Disrupt Others Before They Disrupt You

Jay is the founder and former CEO of Blinds.com, the world’s largest online window coverings retailer, acquired by The Home Depot in 2014. Jay remained as its CEO and later joined The Home Depot Online Leadership Team. After stepping away from these roles in early 2020, he began teaching entrepreneurship at Rice University’s Jones Graduate School of Business and has increased his involvement on numerous private company boards and serves as a director of the public company, Masonite.  In this episode, Dean Newlund and Jay Steinfeld discuss:The counter productiveness of generosity Caring for your people genuinely Being serious about your culture Tips for creating startup businesses  Key Takeaways:A lot of people think that what you need to do to succeed in business is to spend as little as possible and give away as little as you can get away with and you’ll get more money. However, the opposite is true. If you give more, you’ll get more. Not every person wants to dedicate their whole life to one company. People have dreams, aspirations, and goals of their own. When you start making people feel that you genuinely care about them, they’ll start trusting you more. You have to communicate to your team that embodying the culture and values of the organization is the most important thing. Be serious about culture, and hold people to your expectations. It’s better to be prepared yet humble enough to know that there is a lot that you don’t know. When experimenting, try the small and fast ideas that have any potential rather than big ideas that would take a lot of time to execute. "It’s better to give as much as you can away because you’ll actually get people more loyal, more satisfied, and that goes with not just your customers - it’s especially true with your employees." —  Jay Steinfeld See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Jay Steinfeld:  Website: https://www.jaysteinfeld.com/Twitter: https://twitter.com/BlindscomCEOLinkedIn: https://www.linkedin.com/in/jaysteinfeld/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jul 12, 2022 • 39min

Rick West: Tips For Aspiring Entrepreneurs

Rick West is the CEO and Co-Founder of Field Agent, a global Work-On-Demand Platform.Before starting Field Agent, Rick worked 16 years with Procter & Gamble in various assignments in the United States, Hong Kong, and Bangkok. Since leaving P&G, he has been a start-up Entrepreneur for 19 years.Rick has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN, and most recently Field Agent. He is a mentor and speaker within the entrepreneurial community and an active board member. He is also a member of the global Endeavor Entrepreneur network. Rick is an 8 wing 7 and has a BBA in Personnel and Industrial Relations with a minor in Economics from the University of Kentucky.In this episode, Dean Newlund and Rick West discuss:Creating a solution From corporate to entrepreneurCreative people in the corporate spaceTesting your idea Key Takeaways:Explore different innovative ways in which you can provide a service that not many companies currently do. Some mindset shifts are needed when shifting from the corporate world to the entrepreneurial world. One of the most important ones is that in the entrepreneurial world, you need somebody’s help in order to succeed.Someone creative will find it hard to stay in the corporate space. If you’re one of those people that have an entrepreneurial spirit, you’ll have to decide if you are able to pursue your idea now or after you retire. Before you launch your business idea, you need to test it against the opinion of complete strangers. If a complete stranger isn’t willing to buy it, then you’re selling an idea and not a solution. "Even if you find a great problem to solve, you are only as good as you invoice and collect. If you can’t invoice and collect, you’re just working on an expensive hobby. If you can find a problem to solve and you can get a complete stranger to pay you - oh my goodness - who cares what it looks like!" —  Rick West See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Rick West:  Website: https://www.fieldagent.net/LinkedIn: https://www.linkedin.com/in/rickwest01/ | https://www.linkedin.com/company/field-agent/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jul 5, 2022 • 32min

Richard White: Optimizing Impact through Zoom

Richard White is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Fathom was a part of the Y-Combinator W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund.Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice was notable for being the company that originally invented the Feedback tabs shown on the side of millions of websites around the world today. In this episode, Dean Newlund and Richard White discuss:The difference with remote office culture Sharing information asynchronously How virtual meetings can be better Solving the problem by taking notes  Key Takeaways:People think that office culture can be translated easily into remote office culture, but the truth is that they are two different animals. What will work for one will not work as well on the other. Find asynchronous ways to share information. Meetings are generally more taxing than reading an email at your own pace. Asynchronous is a lot more efficient and easier. Technology will soon catch up and virtual meetings will get better than in-person meetings. Still, even now, there are a lot of advantages to virtual meetings - for example, the time saved from not having to commute and the energy saved from not having to leave for work. Taking notes sometimes causes you to miss out on something else that’s interesting that you’d like to take notes on. You can record the whole meeting, but you’d have to sift through hours of footage after. Marking/timestamping parts in the meeting you’d like to get back to will help you to be more present in the meeting while at the same time, going back to those interesting stuff when the meeting is done. "When the video is on, it’s more mentally taxing because everyone’s worrying about how they look. Turn off video - give people permission to not pay attention." —  Richard White See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Richard White:  Website: https://fathom.video/LinkedIn: https://www.linkedin.com/in/rrwhite/ | https://www.linkedin.com/company/fathom-video/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Jun 28, 2022 • 39min

Tom Tonkin: The Way We Think About Change Management is Dead Wrong

Tom is an executive in Professional Services and Software Sales with over 25 years of business and technology experience. He is currently serving as Senior Principal, Change Management and Transformation, Thought Leadership, and Advisory Services. Tom spent a significant part of his career at Oracle Corporation, 19 years to be exact. He was the Senior Director of the Sales Performance Group in Oracle’s Global Sales Academy. He has also served in various leadership roles at Oracle in both Sales and Consulting, across midsize and enterprise customers, in North America and globally.He holds a Ph.D. in Organizational Leadership from Regent University (Virginia Beach, VA) and a Master of Science in Organizational Leadership, with honors, with a focus on Leadership and Management from Regis University (Denver, CO). Tom has also received multiple business certifications and is an award-winning researcher and author. In this episode, Dean Newlund and Tom Tonkin discuss:Leveling the playing fieldSitting in the discomfort of the unknown Trusting your convictions Boldness contains fear  Key Takeaways:When somebody from the lower hierarchy contradicts or speaks an idea that isn’t aligned with someone from the upper hierarchy, it tends to create a lot of discomfort. It’s essential for good leaders to hear people out and ask questions, no matter what their position is. Give yourself and your team the opportunity to sit in the discomfort of brainstorming in the unknown, of figuring out something that’s beyond what they know and are comfortable with. Guarantee your work. Be bold and trust your convictions no matter how you got there, whether through data or intuition. Boldness always contains fear and just making the difference of being bold won’t guarantee that all your ideas will take off. Still, you’ve got to keep trying. "Everyone will get this feeling of ‘what have I done that has lasted or has made a difference?’ Somewhere along your career, you're gonna want to point back to something. " —  Tom Tonkin See Dean’s TedTalk “Why Business Needs Intuition” here:https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Tom Tonkin:  Website: https://salesconservatory.com/LinkedIn: https://www.linkedin.com/in/drtomtonkin/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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