Mark Carpenter: How Storytelling Creates Powerful Connections with Your People

Dec 20, 2022

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Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.

Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.

When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books.

In this episode, Dean Newlund and Mark Carpenter discuss:

Showing rather than telling when it comes to culture
Storytelling is a skill that you should master
The purpose of storytelling
Understanding the point of a story

Key Takeaways:

Culture is not about what you write in your mission statement or company values, it’s the actual environment and overall behavior that you have in your company. To show that, you need to use storytelling.
Storytelling is a skill. Once you learn it and try it, you’ll be able to experience the benefit of creating a connection with somebody. The benefits of mastering storytelling go beyond the numbers.
Storytelling can create a connection between you and an audience, it can also entertain, but that’s not all that it can do. Storytelling has the power to lead and inspire people to take action.
Understand the point that you have in your story. Once you have a clear understanding of it, you’ll be able to be more succinct in telling your story while still including details that are going to make the story come to life.

"Culture is much more about the behaviors in the hall than it is the values on the wall. It's what people are actually doing. That shows this is what we believe in collectively." — Mark Carpenter

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Download Mark Carpenter’s Ebook, "Master Storytelling" for FREE by going to www.master-storytelling.com/podcastgift/

Connect with Mark Carpenter:

Website: www.master-storytelling.com

Facebook: https://www.facebook.com/MasterStorytelling

LinkedIn: https://www.linkedin.com/company/43261825/

YouTube: https://www.youtube.com/channel/UCjUZRg9IxkejFioE2mnDr6w

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I