The Marketing Umbrella Podcast

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table.  Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a  journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and the future potential of generative AI.  Dive deep into the cutting-edge world of AI-driven marketing with Steve Marcinuk on the Marketing Umbrella Podcast! Some key highlights include: The adoption of AI in marketing requires a hacker's mindset and experimentation to identify effective workflows and strategies. AI-generated content is on the rise, but it is not perfect and may contain errors. Building efficient systems and processes is crucial for agency success, allowing tasks like sales outreach to be streamlined through AI. Closing Thought:  “ AI's impact in marketing will continue to grow, and understanding its current state empowers agency owners to leverage it effectively in their space.” To Connect with Steve: Linkedin - https://www.linkedin.com/in/stephenmarcinuk  Website - https://intelligentrelations.com  To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency.  With her extensive travels to 41 countries and her passion for connecting with locals through food, Sangeeta brings a unique global perspective to her work. Tune in as Sangeeta discusses testing ideas, the importance of mindset, and the impact of expert marketing. Join us in welcoming Sangeeta Mulchandani to The Marketing Umbrella Podcast…  Some key highlights include: You're not in business just for one day. You're in business for the long game and the long haul. Marketing is an investment, not an expense. Mindset, strategy, and execution are three key things necessary to pick a winning business idea and make it successful  Closing Thought:  “The quality of services needs to scale as companies scale.” To Connect with Sangeeta: Linkedin - https://www.linkedin.com/in/sangeetamulchandani  Website - https://www.jumpstartstudio.com.au To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment services to business owners around the world, focusing on finding talent primarily in Ukraine. With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique perspective to our conversation and shares the heart behind his company.   Join us in welcoming Adomas Pranevicius to The Marketing Umbrella Podcast… Some key highlights include: ●     The HR business is dynamic and project flow can vary greatly. ●     Offshore talent increases in demand due to cost-saving measures. ●     Work trends drive traditional businesses are exploring offshore hiring. ●     Remote Talent can help businesses become more agile and responsive to changing market conditions Closing Thought:  “Embracing Remote talent and offshore hiring opens doors of possibilities where borders fade, and expertise knows no boundaries.” To Connect with Adomas : ●     Linkedin - https://www.linkedin.com/in/adomaspranevicius ●     Website - https://www.remotelytalents.com To learn more about Umbrella and to connect with the Founder and CEO Itamar Shafir, go to https://umbrellaus.com

Former digital agency owner Joe Ardeeser discusses his journey creating Smart Pricing Table, a proposal software for marketing agencies. They explore the key to winning over clients, productizing offerings, and maximizing proposal receptivity. Joe shares strategies for continuous improvement and collecting feedback. The podcast concludes with a rapid-fire Q&A and a discussion on improving sales proposals and goal-setting in the marketing space.

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area. Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast…  Some key highlights include: Disrupting the norm, unlocking untapped potential, and leaving a lasting impact through innovation and collaboration The transformative power of embracing diversity in problem-solving Bridging the gap between technology and marketing opens new doors for possibilities and propels businesses to greater heights In tech, you can't count your winnings early. You have to play the long game. Closing Thought:  "Marketing must lead itself to Truth in Advertising to improve our reputation!” To Connect with Indus: Linkedin - https://www.linkedin.com/in/khaitan/ Website - ⁠⁠https://quolum.com To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out  – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented.  She is also the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance. After completing her masters in International Affairs from Columbia University and starting her career, she was inspired to start Scopio in 2016. She’s also an author, recently releasing a book called The Year Time Stopped: The Global Pandemic and Photos. Join me in welcoming a new friend to the podcast, Christina Hawatmeh… Some key highlights include: Filling the Gap - Become the best and money will follow… Barbara COocoran Photo sharing levels the playing field The world is noisy.   To overcome this, you have to micro target  Today’s market is visual first Community is built on “one on one” conversations Closing Thought:  "Marketing must take a human-based approach!” To Connect with Christina: Linkedin - https://www.linkedin.com/in/chawatmeh/ Website - https://www.scop.io To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…   Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about sharing next-level strategies so that creative agency leaders will find fulfillment and growth. Join me in welcoming Robert Patin to The Marketing Umbrella Podcast…  Some key highlights include: Your clients are concerned more with results than price To value them, find ways to elevate Creatives Create financial models to determine accurate pricing Your price point needs to adapt for growth As a founder, you take all the risks…so build a sustainable life around it Closing Thought:  "We must strive to mitigate the demand for instant results!” Special link with FREE Resources for our listeners - Creativeagencysuccess.com/marketingumbrella To Connect with Robert:: Linkedin - https://www.linkedin.com/in/creative-agency-success Website - https://www.creativeagencysuccess.com To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience. Join me in welcoming a new friend to the podcast, Abby Hehemann… Some key highlights include: Big data is predictive!  AI increases productivity for agencies Recommends agencies start with email marketing - low barrier to entry Big Data - providing volume, velocity and variety Be the gatekeeper by embedding generative AI into your workflow Closing Thought:  "Be a problem solver!” To Connect with Abby: Linkedin - https://www.linkedin.com/in/abby-hehemann Website - https://getresponse.com⁠ To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠⁠ https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, he is also a professional singer and lives near Manchester in the United Kingdom. Join me in welcoming a friend to the podcast, Ian Anderson Gray… Some key highlights include: It's okay to build a brand around your personal name as long as you are building bigger than yourself Sometimes you have to swim against the flow to stand out Video form length is determined by audience needs and wants Allow your clients to learn with you ChatGPT and AI in marketing is currently at the "creepy" stage Closing Thought:  "Shut out the noise and listen to your gut more often!!” To Connect with Ian: Linkedin - https://www.linkedin.com/in/ianandersongray/ Website - ⁠http://www.iag.me/⁠ To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠ https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online. He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down. Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world. He lives in Durango, Colorado (because he can live anywhere he wants)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride. Join me in welcoming a legend to the podcast, Jeff Walker… Some key highlights include: Be driven by impact before results Build your audience by truly connecting with them in community Timeless principles outlast obsolescence! Never let yourself get bored Obsess over your audience and your offer Closing Thought: "Marketing is Telling the Story of Your Client’s Future Success!!” To Connect with Jeff: Linkedin - https://www.linkedin.com/in/jeffwalkerco/ Website - http://www.productlaunchformula.com/ Website - http://www.jeffwalker.com/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com