Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…  

Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out  – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented. 

She is also the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance.

After completing her masters in International Affairs from Columbia University and starting her career, she was inspired to start Scopio in 2016. She’s also an author, recently releasing a book called The Year Time Stopped: The Global Pandemic and Photos.

Join me in welcoming a new friend to the podcast, Christina Hawatmeh…

Some key highlights include:

• Filling the Gap - Become the best and money will follow… Barbara COocoran

• Photo sharing levels the playing field

• The world is noisy.   To overcome this, you have to micro target 

• Today’s market is visual first

• Community is built on “one on one” conversations

Closing Thought:  "Marketing must take a human-based approach!”

To Connect with Christina:

• Linkedin - https://www.linkedin.com/in/chawatmeh/

• Website - https://www.scop.io

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com