In this episode of the Marketing Umbrella podcast, our host Kevin Prewett chats with Lloyed Lobo, an entrepreneur, podcast host, and community builder.  He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in funding, while also co-founding Traction, a community empowering over 100k innovators through connections, content, and capital.

Lloyed shares his journey of how he experienced the power of community and entrepreneurship when being forced to leave Kuwait.  He emphasizes the importance of standing out and being authentic, as those who blend in with the rest don't have a chance of becoming an iconic brand. He also shares his 13-step framework for building iconic brands with community-led growth and why authenticity and purpose are the cornerstones of success.

Don't miss this conversation that dives into the power of community, entrepreneurship, and building meaningful brands.

Some key highlights include:

• The key is a community. Your companions matter the most -  communities can play in creating abundance and fostering success. 

• Identify 10 potential customers, expand them to 50, and continue growing the customer base. That is product-market fit.

• The 13-step framework helps companies build iconic brands that grow through community involvement and align with a higher purpose than just making a profit.

Closing Thought:  “Yesterday's innovation is always today's option and tomorrow's commodity.”

To Connect with Lloyed Lobo:

• LinkedIn: https://www.linkedin.com/in/lloyedlobo 

• Boast AI: https://boast.ai

• Traction Community: https://boast.ai 

Get a copy of Lloyed’s book “13 Rules to Build Iconic Brands with Community-Led Growth,” at https://www.lloyedlobo.com. 

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com.