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The Marketing Umbrella Podcast

065: Sales Proposals That Work With Joe Ardeeser

Jun 16, 2023
Former digital agency owner Joe Ardeeser discusses his journey creating Smart Pricing Table, a proposal software for marketing agencies. They explore the key to winning over clients, productizing offerings, and maximizing proposal receptivity. Joe shares strategies for continuous improvement and collecting feedback. The podcast concludes with a rapid-fire Q&A and a discussion on improving sales proposals and goal-setting in the marketing space.
33:05

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Productizing agency offerings and streamlining proposal creation can prevent scope creep and pricing issues.
  • Engaging in proposal review meetings with prospects can maximize proposal receptivity and increase the chances of closing deals.

Deep dives

Introduction and Background

In this episode of the Marketing Umbrella Podcast, host Kevin Pruitt interviews Joe Argeeser, a former digital agency owner and the founder of Smart Pricing Table. Joe shares his journey from running an agency to creating a proposal software that addresses the challenges he faced in the industry. He emphasizes his passion for optimizing systems and his desire to help agencies overcome the difficulties of creating proposals.

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