The Marketing Umbrella Podcast

065: Sales Proposals That Work With Joe Ardeeser

Jun 16, 2023

Former digital agency owner Joe Ardeeser discusses his journey creating Smart Pricing Table, a proposal software for marketing agencies. They explore the key to winning over clients, productizing offerings, and maximizing proposal receptivity. Joe shares strategies for continuous improvement and collecting feedback. The podcast concludes with a rapid-fire Q&A and a discussion on improving sales proposals and goal-setting in the marketing space.

33:05

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Episode guests

Joe Ardeeser

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Episode notes

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Quick takeaways

Productizing agency offerings and streamlining proposal creation can prevent scope creep and pricing issues.

Engaging in proposal review meetings with prospects can maximize proposal receptivity and increase the chances of closing deals.

Deep dives

Introduction and Background

In this episode of the Marketing Umbrella Podcast, host Kevin Pruitt interviews Joe Argeeser, a former digital agency owner and the founder of Smart Pricing Table. Joe shares his journey from running an agency to creating a proposal software that addresses the challenges he faced in the industry. He emphasizes his passion for optimizing systems and his desire to help agencies overcome the difficulties of creating proposals.

Introduction

2min

Creating a SaaS: The Journey of Smart Pricing Table

6min

Productizing Offerings and the Smart Pricing Table

17min

Continuous Improvement and Feedback in Sales Proposals

3min

Rapid-fire Q&A on Personal Life and Beliefs

2min

Improving Sales Proposals and Goal-Setting in the Marketing Space

3min

Welcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious back-and-forth and generating proposals with unparalleled speed.

Joe is a former digital agency owner and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12.

After selling his agency, he decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells and helps generate proposals at lightning speed.

Join us in welcoming Joe Ardeeser to The Marketing Umbrella Podcast…

Some key highlights include:

The key to winning over clients lies in your proposal process.
To prevent scope creep and pricing issues, productize your offers and streamline proposal creation.
By overcoming the biggest obstacles in proposal creation and maximizing proposal receptivity, you can increase your chances of winning over potential clients.

Closing Thought: “What if you thought of your offering more like a product?”

To Connect with Joe: