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065: Sales Proposals That Work With Joe Ardeeser

The Marketing Umbrella Podcast

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Productizing Offerings and the Smart Pricing Table

In this chapter, they discuss the concept of productatizing offering in a proposal and introduce the Smart Pricing Table, an interactive proposal software designed for agencies. They highlight the benefits of thinking of the offering as a product with specific limitations and using a reusable line item library to assemble proposals.

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