

Secret Leaders
Leaders Media
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Episodes
Mentioned books

May 3, 2021 • 43min
Bolt: Markus Villig skipped university at 19 to take on Uber and become the youngest unicorn founder in Europe
Markus Villig was 19 when he decided to spend the $5,000 his parents had saved up for university on starting a business instead. His initial goal for Bolt, then called Taxify, was to solve Tallinn’s (Estonia) taxi problem. By 25 he was the youngest unicorn founder in Europe and had shown that Uber wasn’t going to win everywhere.“Today, Bolt is the fastest growing mobility company in the world. We have more than 50 million customers on the platform. We operate in more than 40 countries. And we’ve raised more than $600 million of funding with a team of about 2000 people.”Markus knew from an early age he wanted to start a company and build a product. “The only things that were really, really clear for me were that it needed to be in technology, I really wanted it to be a consumer product. And it needed in some ways to make the world a better place. But other than that, I was pretty agnostic of which space to get into.”He chose transportation, not only because he can’t drive, but because hundreds of billions of dollars are spent on transportation globally by consumers each year, and what they get in return isn’t good. From the problems caused by private cars, to taking on Uber, their unusual funding routes, making big mistakes in his early hires, and why his strategy to focus on Africa paid off. “The last straw for me was when I was in Serbia, in Belgrade, meeting one of the local taxi companies. And halfway through the meeting, I realised that these guys are essentially mafia, the guy had a revolver on the table and a big safe in the corner of his office.”This is a tale of tenacity and grit, and a CEO’s unwavering belief in his vision. Don’t miss it. It’s a good one. We chat about:
Building his first company at 17
Taking on Uber
The hardest challenges he faced as CEO
Scaling and fundraising when no VC will touch you
Not diluting the company’s focus too much
Links:Eat Sleep Work Repeat - Perspectives on the work to come--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 26, 2021 • 50min
A startup Covid tale: how accuRx got to ⅓ of UK vaccine bookings and 99% market share of GPs, with Co-Founder and CTO Laurence Bargery
You might not have heard of today’s guest or his company, but if you’ve had a Covid jab in the UK (or are going to) there’s a good chance you’ve used their tech. Laurence Bargery is co-founder of accuRx, a healthtech supplier trusted by 99% of GPs, and with ⅓ of all vaccine bookings in the UK now taking place through their systems.“Within about four or six weeks of us releasing this suite of Covid tools we'd gone up from that 50% point to about 99% of GPs using us.”Laurence and co-founder Jacob Haddad built a tool to allow GPs and other healthcare providers to communicate more effectively with their patients. To date, their software is used by 7,000+ GP surgeries and has messaged 30m+ patients. But they didn’t start out down this avenue. In fact, they started off looking at antibiotic resistance, but the market wasn't there, so they pivoted. They knew they wanted to create something that added value to healthcare, but not knowing enough about the industry and its sticking points, they immersed themselves in a GP practice. “And that's where this idea came from, of something super simple we can do that's going to be really powerful when applicable to so many of the problems in general practice and healthcare and ultimately, that was communication.”From getting traction with GPs, to building individual Wix websites, Laurence shares how they grew accuRx pre-Covid, to how they've dealt with the explosive growth during and post the pandemic.If you’re a founder and you’ve had to pivot your business, or you’re thinking about pivoting, don’t miss this latest episode of Secret Leaders. We chat about:
Pivoting the business to accuRx
Dealing with explosive growth
Strategically handling 99% market share
Monitoring employee engagement
Links:Jacob Haddad--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 19, 2021 • 1h 3min
Insights from 12 world class founders & thinkers for our 100th episode
We’ve been making the UK’s startup podcast since 2017 and this is our 100th episode. To celebrate, we’re doing something a little different and bringing you a bunch of the most powerful stories and insights from some of the amazing guests we’ve had the honour of talking to over the years. In celebration of this milestone, we’re also giving away a pair of Apple Airpod Pros to a lucky Secret Leaders subscriber/follower. Entering is super simple and takes just a few seconds - go to www.secretleaders.com/competition to win.We’ve divided this episode into three sections. In the first, you’ll hear war stories from the founders of some of the world’s biggest unicorns; in the second we share tales of mental health and adversity; and in the third we bring you big ideas. “What I want them to learn from me is to find that thing that really makes you happy, and where you're really creative, because that's what will bring you fulfilment in your life.” From Daniel Schreiber, co-founder of insurance disruptor Lemonade, on how he formulated the product, to Jo Malone talking about growth, to Will Shu, founder of Deliveroo, talking about those early scrappy days when everyone had to roll up their sleeves and get stuck in:“We would do stuff like just hand out flyers in the street. I wore a kangaroo costume too many times. I didn't enjoy wearing the kangaroo costume.”You’ll hear Cal Henderson, co-founder of Slack, talking about his company's reaction to the pandemic, former Chief Business Officer for Google X, Mo Gawdat, sharing how even the worst times in our lives can be gateways into something beautiful, and Jason Calcanis, the self-proclaimed ‘greatest angel investor of all time’: “A lot of founders and people have early success. The things that made them successful in that first phase of their career will actually work against them in the second phase.”For all you entrepreneurs out there, don’t miss this ultimate episode, jam packed full of 12 insightful, key takeaways. Download and listen now. We chat about:
How to be a disruptor
Lay the foundations for success
The value of happiness, resilience and a culture of openness
Develop atomic habits
Support women in business
Be humble
Links:
Daniel Schreiber
Will Shu
Jo Malone
Cal Henderson
Nicola Kilner
Mo Gawdat
Martha Lane Fox
Damien Bradfield
James Clear
Debbie Wosskow
Alain De Botton
Jason Calcanis
www.secretleaders.com/competition
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

4 snips
Apr 12, 2021 • 51min
How to land LeBron James & Michael Phelps in your first 100 customers - Will Ahmed, Founder of Whoop
Will Ahmed, Founder of Whoop, discusses his journey from training for the Harvard squash team to founding a billion-dollar wearable tech startup. He shares insights on building a resilient mindset, securing brand partnerships, overcoming competition from Amazon, and persuading mega stars like LeBron James to use his product.

Apr 5, 2021 • 54min
Trinny Woodall reveals her surprising, untold startup journey - from dotcom bust to beauty boom today
Most people recognise Trinny Woodall for being one half of Trinny and Susannah from their breakout TV show: What Not To Wear, but not many people know this side of her story. Trinny is a serial entrepreneur. She was a founder in the dotcom bubble back in the day, and is the founder of soaring makeup startup, Trinny London, which booked £42m of revenue in the last year. What happened? How did she get here?In today’s episode of Secret Leaders, Trinny shares her really surprising entrepreneurial journey that doesn’t get told.“Susannah and I started the idea [their first entrepreneurial venture], it was a very lucky break. And I did that for eight years. And then from that television came and then I started writing books and that whole part of my career, when I look back now, brought me to being the CEO of Trinny London.”It doesn’t matter if you’re a budding founder or a seasoned entrepreneur, this episode with Trinny is not to be missed. From hiring interns with a twinkle in their eye, to having to sell her clothes to fund her startup, to understanding the need for personalisation in a brand, Trinny has a wealth of experience every founder needs to hear. “Through building Trinny London, advice I always give to other entrepreneurs, younger entrepreneurs, is stay in your own lane. Because if you look too much at the competition, you dilute the uniqueness of your offering.”We chat about:
Her partnership with Susannah
The genesis of Trinny London
Financing Trinny London
How she handled fame
Creating a community on social media
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 29, 2021 • 50min
Bloom & Wild: building world’s fastest growing flower company with Co-Founder & CEO Aron Gelbard
Aron Gelbard, Co-Founder & CEO of Bloom & Wild, shares how they became the leading flower company by focusing on customer trust and good reviews. They discuss European expansion, sustainability efforts, challenges as a founder, and potential for further company growth.

Mar 23, 2021 • 50min
Four top female founders reveal what it’s really like in the startup hot seat
To mark Women’s History Month, we’re serving you the secret sauce of four incredible female founders: Alice Bentinck, co-founder of Entrepreneur First; Debbie Wosskow, co-founder of AllBright; Saasha Celestial-One, co-founder of Olio; and Tamara Lohan, co-founder of Mr and Mrs Smith.Although the numbers for female-founded businesses are improving, it still remains that of the 6 million businesses in the UK, only 1/5 are run by women. There are twice as many male entrepreneurs as female ones. And only 1% of startup funding goes to female-founded businesses.“When I started, there was not a whiff of any kind of VC money specifically for female businesses, there were no female networking clubs, there were no female support groups, there was nothing.”In this one-off episode, recorded at our live event for International Women’s Day 2020, these founders share some of the toughest moments they’ve had in their careers, they discuss access to funding, and why there has never been a better time to become an entrepreneur, if you’re female. “I suppose my coping mechanism is to try and ignore [imposter syndrome] and just focus on solving the problems that will make my business better and more valuable, rather than constantly worrying about my own performance.”We chat about:
Their toughest moments as entrepreneurs
Funding as female entrepreneurs
The shifting gender balance
Tackling imposter syndrome
Links:
https://www.secretleaders.com/alice-bentinck
https://www.secretleaders.com/allbright-debbie-woskow
https://www.secretleaders.com/saasha-celestial-one
https://www.secretleaders.com/tamara-lohan
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 16, 2021 • 53min
World’s youngest Dragon, with Michele Romanow, Co-Founder of Clearbanc
You can’t take your ears off our guest today. Born and raised in Canada, Michele Romanow has been building startups since university (a cafe which still operates today) followed by a venture in an industry she knew nothing about - caviar - right when the 2008 financial crisis struck.“There I am, 21 years old, selling the world's most unnecessary luxury product. I realised the world owes you absolutely nothing, that everything can fall apart in a second, that it can be your fault. It can be the market's fault, it doesn't matter. But I was gonna have to pivot if I wanted it to be successful.”And pivot she did. From Buytopia, to SnapSaves (acquired by Groupon), to Dragons’ Den Canada (‘I was the youngest Dragon ever’), to co-founding Clearbanc - Michele has done so much in such a short space of time.She co-founded Clearbanc having seen dozens of similar pitches on Dragons’ Den. The idea is that ecommerce founders no longer have to give up equity in exchange for capital. Instead Clearbanc invests and gets paid back from revenues with a 6% - 12% fee on top. “We have now invested more than $1.6 billion into 4,000 different founders around the world. We have backed eight times more women than the venture capital industry average.”What a story. We hope you enjoy it.If you like what we’re doing please subscribe or follow Secret Leaders. We chat about:
Starting her career in cafes and caviar
From Dragons’ Den to Clearbanc
The struggle of financing Clearbanc
The hardest part of being an entrepreneur
Never be comfortable
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 9, 2021 • 51min
From living on benefits to the American dream, with Pipe Co-Founder Harry Hurst
“I was a young kid with a family on government benefits living off £600 a month. I was surrounded by people that could afford private school. And from a naive child's perspective, they seemed to have everything that I didn't have when I went home to my reality. But I think that was the formation of Harry Hurst, the hungry, ambitious, immigrant entrepreneur.”Today’s Secret Leader, Harry Hurst, has been hustling ever since he was kid - and he’s had to. He credits his poor upbringing for his entrepreneurial spirit - and with two hugely successful startups to his name (Skurt and Pipe), he’s not only someone who’s risked everything - he knows what it takes to build a special company. With co-founder Josh Mangel, he founded Skurt, an on-demand car rental service, later acquired by fair.com in 2014. They subsequently co-founded Pipe, a trading platform for a new asset class - recurring revenue - in 2019. “You've obviously seen the press announcement how we ended up raising $50 million from all of these strategic [partnerships], it's Shopify, Slack, HubSpot.”But it’s not all been plain sailing for Harry. He’s had his back to the wall on many occasions but in 2016 he experienced one of the toughest moments of his life when he was hit with severe anxiety. From his humble beginnings, to starting and selling Skurt, to founding Pipe, dealing with mental health and the importance of sharing ideas, Harry is open, frank and honest about his crazy journey.“Don't hold back on discussing the ideas that you have, if you want to be a founder. It pains me when people say to me, ‘I've got this amazing idea, but I can't talk about it’. I think that's gonna hold you back.”Download and listen to this truly fascinating, rags to riches story.We chat about:
The origins of Harry Hurst, entrepreneur
Founding Skurt and Pipe
Harry the leader at Skurt v Harry the leader at Pipe
Experiencing anxiety
Don’t hold back on your ideas
Links:
www.fair.com
www.pipe.com
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 2, 2021 • 39min
Former Monzo CEO Tom Blomfield on falling out of love with your work
Former Monzo CEO Tom Blomfield, known for his fintech expertise, discusses the challenges of scaling a startup, the impact of stress on mental health, and the decision to leave Monzo after building it for 6 years. He highlights the importance of prioritizing people, launching early to validate products, and building an authentic brand. The episode also touches on topics like competitor analysis, challenges of managing a large company, and the concept of burnout.