Secret Leaders with Dan Murray-Serter & Chris Donnelly

If you’re in need of inspiration and ideas for how to succeed in the eSports world, then don’t miss this insightful episode with the co-founder and CEO of Fnatic, Sam Mathews. “I'm probably more like the Glazers than I am Alex Ferguson, because I'm kind of running the whole business.”Fnatic is one of the leading eSports teams in the world, and currently, the eSports industry is blowing up, not just because of Sam, but he has definitely contributed towards its success. But what is eSports and why are over 1.5 billion people around the world so into it? “[The] games we play on the computer are super engaging, and they're much more engaging in some ways than some of these physical sports, and tactical. And they're also unlimited in terms of imagination.”Not to mention watching people who are exceptionally good at eSports is thrilling in itself, and the top competitors engage with spectators in real time. From launching Fnatic at uni, to aiming to become a billion dollar company, in today’s episode of Secret Leaders, Sam shares his entrepreneurial journey to date. Including the transition from Neverland to becoming the CEO of Fnatic, how he bought his mum out of the company, fundraising on a $130 million valuation and most recently, creating an eSports partnership with Gucci.We chat about: What eSports are and why 1.5 billion people worldwide play them How he got his Mum working for Fnatic… and how he bought her out Why eSports tournaments are held IRL Creating an eSports partnership with Gucci Fundraising for Fnatic and becoming CEO --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

“Once you see it, you can't unsee it. [Insurance] is something that is 11% of GDP, $5 trillion worldwide, 100% household penetration. And you're like, wow, this has been hiding in plain sight. It’s such a dull industry that nobody's noticed it. Nobody's thought to tackle it.”Until Daniel Schreiber. That is. So what made a law graduate with no prior knowledge of the insurance industry decide to co-found an insurtech startup in 2016, which floated on the New York Stock Exchange just 4 short years later, more than doubling in valuation on the first day of trading?“It has been a pretty rapid growth, we're talking from standstill to about $200 million in just over four years and doubling every year.”Lemonade isn’t like any insurance platform you’ve ever come across before. Daniel (former president of Powermat) and co-founder Shai Wininger, (Fiverr co-founder) didn’t want to simply follow in the footsteps of what had gone before. They wanted to create a new kind of insurance company, something that improved the user experience for everyone. “We built [it] from scratch, we were vertically integrated, we built every piece of technology. We're not fronting for some old insurance company, we built every element of the user experience, down to the insurance dimensions, as well as the technological ones.”From lawyer to SanDisk to Power Mat to Lemonade, Daniel has had a portfolio career like no other. His is a truly fascinating journey where the phrase ‘peer to peer insurance’ sparked an idea that rapidly grew into a multi million dollar business.We chat about: The multigenerational Schreiber entrepreneurial mindset Building Lemonade from scratch The spark of peer to peer insurance High speed execution and financing Lemonade The insurance industry is politics Links: Fiverr Powermat --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

If you’re a budding entrepreneur, you can’t learn to swim by doing exercises on the beach, says Sir Ronald Cohen. “You can't keep preparing yourself for an entrepreneurial career. You learn by doing. And by your mid to late 20s, you're ready to do that. You don't have to prepare beyond that.”Sir Ronald is Chairman of the Global Steering Group for Impact Investment and The Portland Trust. He is a co-founder director of Social Finance UK, USA, and Israel, and co-founder Chair of Bridges Fund Management and Big Society Capital. But before all of this, he co-founded and was Executive Chairman of Apax Partners from 1972-2005.From immigrant, to grammar school, to Harvard Business School where he discovered Venture Capital, to setting up Apax Partners, to impact investing. Sir Ronald has had quite a life, his story is one of humanity and people. A 45-50 year overnight success story.“Venture capital was a way for me to do good and to do well, and at the same time create jobs and make money.” After becoming financially independent and at the age of 53, he informed his partners at Apax that he was leaving to deal with more important things. He wanted to help tackle social issues and try to contribute to achieving peace between Palestinians and Israelis.So, if you’re looking to create a social impact, Sir Ronald has a lot of sage advice for you - this is one episode not to be missed.“Principles have a cost, but they're always a bargain in the end. Don't try to take shortcuts. Live by your principles, you will attract the best talent, and you will be proud of your achievements.”We chat about: Founding Apax Partners  Funding Dolly the sheep Social investment task force Impact investing Social investment bank The B Corp movement Links: https://www.onimpactnow.org/ Impact: Reshaping capitalism to drive real change --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

How do you get sober when AA isn’t working for you? Well, if you’re Samantha Moyo, you found the global sober raving movement, Morning Gloryville. A business designed to get people to wake up at 6am and go dancing, sober, to famous DJs such as Fatboy Slim, Basement Jaxx and Carl Cox. She sold just 26 tickets to their first event, but such is Sam’s desire to challenge the status quo, she grew the business to a community of 200,000 within 18 months, across 23 cities. Morning Gloryville was born from her life as Captain Hello Titties, an unsustainable, creative, money-making idea that involved putting on parties on the River Thames. But it wasn’t all plain sailing. “When you have co-founders, and things aren't well, one of the things that helped us was getting a mediator. We kept doing some practices together just to keep the energy flowing, so that we wouldn't affect the business.”Not only did she part ways with her co-founder, they had too little money for the growing company, and she wasn’t being kind to herself or those at work. “I wanted to bring conscious clubbing to the world stage and spread love, peace and joy through dancing. And after five years of doing that, and waking up at 6am so many times, I think my spirit was done.”Sam is no longer with Morning Gloryville, today she’s a wellness entrepreneur, with a difference. Now, known as Mystic Moyo, Sam has undergone her own transformation, from burnt out business leader, to activist, to mystic secret leader. So what can you do to be a more conscious leader inside your organisation? What can you do to keep on the path of curiousness? How can you take a more spiritual path, a more spiritual journey with your leadership? To find out, don’t miss this incredibly insightful episode.We chat about: Captain Hello Titties Building Morning Gloryville The notion of kindness Racial and economic injustice is real in business The birth of Mystic Moyo Links: www.msysticmoyo.com www.samanthamoyo.co.uk --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

The massive beauty disruptor, DECIEM, was founded in 2013 by “the beauty world’s most exciting disruptor”, Brandon Truaxe, and co-CEO Nicola Kilner. From the beginning, they weren't like any other cosmetic company, they acted more like a startup incubator launching 10 brands in rapid succession. They were hugely successful, did everything in house, outstripped the competition and grew wildly popular brands like The Ordinary. What Nicola wasn’t prepared for, however, was Brandon’s very public struggles with his mental health in 2018, his death in 2019, and the devastating impact it all had on the company. “Ultimately, you can't help someone who doesn't want help.”In this heartfelt, honest, emotionally raw episode of Secret Leaders, Nicola shares her incredible entrepreneurial journey to date. “It was always just trying to get the balance between keeping DECIEM going and trying to be there for Brandon. And people tell you all the time, you just have to wait for the person to want help. It's such a difficult situation to be in, you just have to wait for them to reach rock bottom. But what if they never do or, in Brandon's case, it ultimately ended in the worst possible way.”From founding DECIEM with Brandon, to seeking investment, scaling the business up, and then what happened when Brandon’s mental health took a turn for the worse. After being fired by Brandon, to assuming control of the company once more, Nicola tells the DECIEM story, warts and all, ensuring that Brandon’s legacy lives on.“Brandon would want, you know, he taught us so much about family and being there for each other. So it was kind of, let's just put that back into practice now.”We chat about: Starting DECIEM with Brandon Funding DECIEM with Estee Lauder Working with Brandon before and during 2018 Being fired and then regaining control of the company Communicating through a crisis Links: Brandon Truaxe Avestan --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Wondering what to give as an unusual gift this year? How about donating in someone’s name to a social enterprise solving homelessness? Simply purchase a gift card for someone from Beam, and help a homeless person get back on their feet. “There's billions of pounds being spent on homelessness. More than 1,000 organisations are tackling homelessness. There are millions of people in London who care about this issue. And yet still, despite all of this, people are literally dying outside of tube stations.”But how does your donation help someone find a home? Well, it does more than that - through crowdfunding, you donate to people Beam are working with and the money goes directly towards training them in their chosen vocation so they can get back into employment. On the flip-side, Beam is giving scale-ups and corporates access to overlooked talent.“The greatest economic opportunity you can give to people is a sense of self worth and an opportunity to contribute back to society because really, they don't want donations. They want the ability to be in control of their own destiny.”Alex shares the story of the first homeless person he helped, Tony, and how he was the inspiration to scale up Beam. “I thought, well, if we can do that for one person, then what if we can do that for 100,000, or millions of people? What if we can use technology and operational processes to create this same life-changing intervention for other people at scale?”So, if you’re interested in learning how to solve huge societal problems with tech and new business models while making some money in the process, don’t miss this incredible episode. We chat about: Founding Beam and its business model Tony’s story Frustrations when running Beam Making money while doing social good Scaling up Beam with tech How to support Beam Links:beam.org--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

“I think today, if I look at the companies that are doing really well and kind of came out of nowhere, it's when their customer experience is 10 times better than the competition.”If you run a b2b, there’s a high possibility that you’re already a customer of today’s Secret Leader, CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown to annual revenues of over half a billion dollars, 3000 employees, 70,000+ customers across 100 countries.Brian is also an author of several fantastic books and has been named as one of the best CEOs for diversity and best CEOs for women, before it was trendy in tech. “Part of my mission in HubSpot isn't just to build a big successful company, but to build a company, my kid, and hopefully someday my grandkids, will be proud of and brag about.”In the early days of HubSpot, Brian found culture an uninspiring topic and famously said, ‘Please, can we never have a chief people officer?’ But even successful startup leopards can change their spots. Brian is now a keen advocate for culture, firmly believing, ‘culture is how people make decisions when you're not in the room. Culture is how you scale.’So to hear from the inbound marketing legend himself on topics ranging from customer experience to company culture, imposter syndrome to CEO support groups, don’t miss this incredible episode of Secret Leaders. We chat about: The what and why of HubSpot Never making the same mistake twice Wartime mode vs peacetime mode How to nail customer experience HubSpot culture code How to look after your mental health Links: Inbound Marketing: Get Found Using Google, Social Media, and Blogs Marketing Lessons From The Grateful Dead --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

If you’re concerned about AI and how it could affect your future, then don’t miss Tabitha Goldstaub on this week’s episode of Secret Leaders. Tabitha is a serial tech entrepreneur, an artificial intelligence industry expert who is chair of the UK government's AI Council, and co founder of CognitionX, which was before COVID, the biggest AI conference in the world, but has understandably had to pivot to an expert advice platform.“It was really clear that there were so many better experts to advise the government, but there wasn't anybody who could be the glue to hold them together. And they needed somebody to do a lot of the legwork. And also, I think they were looking for someone as optimistic as me.”Before that, she co-founded Rightster (now Brave Bison) a global b2b video network for distribution, content-sourcing, audience engagement and monetisation, and now she’s just written a book - How To Talk To Robots, something we could all do with learning. “I felt like I was at this sort of epicentre where I got to witness the future unfolding in front of my eyes. And I was selfish if I didn't explain it to my mates.”From explaining why she’s written a book about AI for women, to worrying that we won’t use AI to fight climate change, Tabitha is frank, open and incredibly honest about the future of AI. So, if you’re interested in the future of the world and the way that artificial intelligence will impact it, don’t miss this incredibly insightful episode.  We chat about: Chairing the UK government’s AI council at 31 The fear that led her to write How To Talk To Robots The risks and rewards of AI Her biggest fear in AI The issue of trust Pivoting CogX from physical to virtual Links: How To Talk To Robots Cathy O'Neil - Weapons Of Math Destruction --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

“Bill [Lazier] would always remind our students, the most important thing is to do work you love, with people you love. And if you do work you love, with people you love, you win.”Jim Collins is an entrepreneurial researcher, however he’s most well known for being a best selling author of multiple books that frankly, if you're listening to this podcast and you haven't read, you've definitely got your priorities all wrong. We celebrate all things entrepreneur on Secret Leaders, having been in the game for almost 10 years ourselves. And one of the first books we ever read, as every budding, new or even seasoned entrepreneur should, was Good To Great. The timeless, classic, entrepreneurial handbook written by two experts. Jim’s latest book, Beyond Entrepreneurship 2.0, a revamped and updated version of the original, is an homage to his co-author and late mentor, the inimitable Bob Lazier.“I asked Bill one day, I said, ‘So what makes a great relationship?’ He says, ‘oh, if you ask each person in the relationship, who benefits more from the relationship, they each independently would say, I do’.”Jim, by his own definition, is not normal. But then, we argue, what exceptional leader of industry is? That's why we invite people like him onto this show, so listeners can learn all about them. And this episode is one of the best. Jam packed full of tasty tidbits and inspiration, you should have your pen ready, because this is bound to fire up your neurons and get your thinking juices flowing. “Leadership is a responsibility not an entitlement, or decision, not an accident, a matter of willful action, not genetics, whether you learn to lead greatly in the end, is a choice.” We chat about: Bill Lazier Writing Good to Great in the spirit of relationships Level five leaders The myth of the entrepreneurial temperament  His encounters with Steve Jobs The Stockdale paradox Why Patagonia is such a great company Links: Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All Beyond Entrepreneurship 2.0 Turning the Flywheel: A Monograph to Accompany Good to Great Turning Goals into Results: The Power of Catalytic Mechanisms Good To Great: Why Some Companies Make the Leap... and Others Don't --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

If you've not read Atomic Habits by James Clear, we urge you to stop what you’re doing and go and get it. It's one of those books that once you've read it, you start to think about how those ideas can change your reality. “The book’s been out almost two years now and has sold over two million copies. And for me, the most gratifying thing is that the ideas are useful. The best thing is to see people using them to build better habits in their own life or to break habits that they've been struggling with for a while.”While James is not the father of thinking about habits, he is an expert on the subject, having built up a newsletter around the topic years before launching his bestselling book. “I'm not the smartest person, I'm not the fastest person, I’m not the first person to talk about this stuff. But I want to do it in a way that's useful.”By doing this, he's simply a master of demonstrating what best practice looks like and how that impact can impact your future, which above anything else, makes him a person you might want to listen to. “A habit is a behaviour that's tied to a particular context. And what you start to realise is that you cannot have a behaviour outside of an environment. They all happen within a certain context. Any time the environment changes in a big way, behaviour changes in a big way.”So for everything you need to know about habits and how they can help you be the best version of yourself, don’t miss out on this truly insightful and illuminating episode. We chat about: Why habits are universally timeless  How Uber was founded on users’ habits What a habit is How COVID has changed our habits Bad habits that leaders should avoid Important habits for startups to avoid  Links: Atomic Habits 3-2-1 newsletter The Outsiders - William Thorndyke --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes