

Secret Leaders
Leaders Media
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Episodes
Mentioned books

Dec 8, 2020 • 52min
Tabitha Goldstaub - AI, pivots and losing your identity
If you’re concerned about AI and how it could affect your future, then don’t miss Tabitha Goldstaub on this week’s episode of Secret Leaders. Tabitha is a serial tech entrepreneur, an artificial intelligence industry expert who is chair of the UK government's AI Council, and co founder of CognitionX, which was before COVID, the biggest AI conference in the world, but has understandably had to pivot to an expert advice platform.“It was really clear that there were so many better experts to advise the government, but there wasn't anybody who could be the glue to hold them together. And they needed somebody to do a lot of the legwork. And also, I think they were looking for someone as optimistic as me.”Before that, she co-founded Rightster (now Brave Bison) a global b2b video network for distribution, content-sourcing, audience engagement and monetisation, and now she’s just written a book - How To Talk To Robots, something we could all do with learning. “I felt like I was at this sort of epicentre where I got to witness the future unfolding in front of my eyes. And I was selfish if I didn't explain it to my mates.”From explaining why she’s written a book about AI for women, to worrying that we won’t use AI to fight climate change, Tabitha is frank, open and incredibly honest about the future of AI. So, if you’re interested in the future of the world and the way that artificial intelligence will impact it, don’t miss this incredibly insightful episode. We chat about:
Chairing the UK government’s AI council at 31
The fear that led her to write How To Talk To Robots
The risks and rewards of AI
Her biggest fear in AI
The issue of trust
Pivoting CogX from physical to virtual
Links:
How To Talk To Robots
Cathy O'Neil - Weapons Of Math Destruction
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Dec 1, 2020 • 1h 11min
Jim Collins - best business author of his generation
“Bill [Lazier] would always remind our students, the most important thing is to do work you love, with people you love. And if you do work you love, with people you love, you win.”Jim Collins is an entrepreneurial researcher, however he’s most well known for being a best selling author of multiple books that frankly, if you're listening to this podcast and you haven't read, you've definitely got your priorities all wrong. We celebrate all things entrepreneur on Secret Leaders, having been in the game for almost 10 years ourselves. And one of the first books we ever read, as every budding, new or even seasoned entrepreneur should, was Good To Great. The timeless, classic, entrepreneurial handbook written by two experts. Jim’s latest book, Beyond Entrepreneurship 2.0, a revamped and updated version of the original, is an homage to his co-author and late mentor, the inimitable Bob Lazier.“I asked Bill one day, I said, ‘So what makes a great relationship?’ He says, ‘oh, if you ask each person in the relationship, who benefits more from the relationship, they each independently would say, I do’.”Jim, by his own definition, is not normal. But then, we argue, what exceptional leader of industry is? That's why we invite people like him onto this show, so listeners can learn all about them. And this episode is one of the best. Jam packed full of tasty tidbits and inspiration, you should have your pen ready, because this is bound to fire up your neurons and get your thinking juices flowing. “Leadership is a responsibility not an entitlement, or decision, not an accident, a matter of willful action, not genetics, whether you learn to lead greatly in the end, is a choice.” We chat about:
Bill Lazier
Writing Good to Great in the spirit of relationships
Level five leaders
The myth of the entrepreneurial temperament
His encounters with Steve Jobs
The Stockdale paradox
Why Patagonia is such a great company
Links:
Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All
Beyond Entrepreneurship 2.0
Turning the Flywheel: A Monograph to Accompany Good to Great
Turning Goals into Results: The Power of Catalytic Mechanisms
Good To Great: Why Some Companies Make the Leap... and Others Don't
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Nov 24, 2020 • 48min
Atomic Habits - Little things can transform your life
If you've not read Atomic Habits by James Clear, we urge you to stop what you’re doing and go and get it. It's one of those books that once you've read it, you start to think about how those ideas can change your reality. “The book’s been out almost two years now and has sold over two million copies. And for me, the most gratifying thing is that the ideas are useful. The best thing is to see people using them to build better habits in their own life or to break habits that they've been struggling with for a while.”While James is not the father of thinking about habits, he is an expert on the subject, having built up a newsletter around the topic years before launching his bestselling book. “I'm not the smartest person, I'm not the fastest person, I’m not the first person to talk about this stuff. But I want to do it in a way that's useful.”By doing this, he's simply a master of demonstrating what best practice looks like and how that impact can impact your future, which above anything else, makes him a person you might want to listen to. “A habit is a behaviour that's tied to a particular context. And what you start to realise is that you cannot have a behaviour outside of an environment. They all happen within a certain context. Any time the environment changes in a big way, behaviour changes in a big way.”So for everything you need to know about habits and how they can help you be the best version of yourself, don’t miss out on this truly insightful and illuminating episode. We chat about:
Why habits are universally timeless
How Uber was founded on users’ habits
What a habit is
How COVID has changed our habits
Bad habits that leaders should avoid
Important habits for startups to avoid
Links:
Atomic Habits
3-2-1 newsletter
The Outsiders - William Thorndyke
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Nov 17, 2020 • 1h 8min
Alain de Botton & Anne-Marie Huby: How to do good, better
In this live episode, hosted by Alex Depledge, Anne-Marie Huby and Alain de Botton discuss the benefits of building for-profit companies for social good, the role of government in social good, and the challenges faced by charities. They also explore the anxiety around capitalism and the importance of identifying market gaps for new businesses to make a positive impact. Thought-provoking topics include reimagining the honor system in business and the different behaviors and motivations of investors and founders.

Nov 10, 2020 • 39min
Arlan Hamilton - from homeless to VC founder in 3 years
We are all for throwing two fingers up at the establishment, and who better to do that than an LGBTQ, black, woman investor? Meet Arlan Hamilton, Founder and Managing Partner of Backstage Capital. Backstage Capital is a fund that invests in under-estimated founders that are defined as women, people of colour and members of the LGBTQ community, who together represent the biggest economic opportunity for investment.Arlan’s latest book, It’s About Damn Time has been received with critical acclaim, because given the state of play in the world right now, it really is about damn time. She’s an inspiring hustler who’s come to venture capital from a completely adjacent industry. Just a few short years ago Arlan was homeless and now, 5 years on, her $10m boutique venture fund has invested in over 130 startups. She takes capital from an increasing list of big name investors, such as Mark Cuban, who trust her decision making to back the next generation of founders. “I didn't believe when they said things like, ‘you're not networked enough’, or ‘you're not connected enough’. I thought that was BS. But I did respect the ones who said, ‘you've got to really get your chops figured out’ and thankfully, no one could be more sure of that than myself, like, no one could be harder on me than I could be on myself.”We chat about:
Becoming a venture capitalist
Fair feedback during fundraising
The ignorant assumptions VC make about underrepresented founders
Preparing founders for investment
The power of saying no
How she maintains her mental health
Links:Book - It’s About Damn Time
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Nov 3, 2020 • 1h 16min
Damian Bradfield & Matt ‘Mills’ Miller: Mental Health and Entrepreneurship Live
Mental health disorders are the global epidemic of our times and according to WHO, the instances of anxiety, depression and suicide rates are climbing, globally. On this special live episode of Secret Leaders, two amazing guests, Damian Bradfield and Mills, open up about their personal experiences with mental health. “I've come to realise now that everyone has some form of mental health without a doubt. And actually, the more I talk openly about it, the more I realise that many people are in a similar situation. I'm not special in that respect, dealing with life, dealing with being married, having kids, growing up, companies, losing money is hard.”In the words of the iconic Steve Jobs, the people who are crazy enough to think they can change the world are the ones who actually do. But that comes at a price. “Startup founders are estimated to be twice as likely to suffer from depression, six times more likely to suffer from ADHD, three times more likely to suffer from substance abuse, ten times more likely to suffer from bipolar disorder, twice as likely to have a psychiatric hospitalisation and twice as likely to have suicidal thoughts than the general public.”Join us as we do our best to shine a light on the seriousness and severity of mental health without losing touch with the lighter things, and learn the tips, tricks and hacks to dealing with mental health issues from two incredibly successful entrepreneurs.We chat about:
Why the image of success sets us up for failure
How their mental health disorders manifest
Growing a company and living with ADHD
Their reasons for going to a therapist
Company culture and mental health
The link between depression, anxiety and control
Links:
WePresent
App - Collect
App - Paper
Presentation tool - Paste
Book - They fuck you up
Book - Johann Hari - Lost Connections
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8 snips
Oct 27, 2020 • 52min
John Cleese: How creativity can be applied to business
As an entrepreneur, creativity is the name of your game. And who better to hear from than the king of creativity himself, Mr John Cleese. Yes, that’s right. John. Cleese. You’re welcome. Where do we begin? John’s (Mr Cleese?) talents are boundless - actor, comedian, screenwriter, producer and author. The co-founder of the infamous Monty Python’s Flying Circus, the creator and star of Fawlty Towers has taken the time to look back on his writing processes and accomplishments as a series of creative experiences to share and inspire. And he’s distilled his thoughts into a short (an hour long read), beautiful guide he’s cunningly entitled ‘Creativity’. Even if you have no desire to break into screenwriting, John has lived a lifetime of creativity and there is so much that we mere business folk can learn from him, including his secret process. “You have to create a space where people don't come in and interrupt. And you have to have a sufficiently long period of time for your initial agitated thoughts to settle, so that you can then play, and play in a very relaxed way, not cudgelling your brains and furrowing your brow, just thinking, I wonder if, what would happen if, and why did I suddenly think of a hippopotamus? That sort of thing.”So grab a cuppa and let John’s wisdom guide you. This one really is a corker to kick the season off with. We chat about:
What we can learn from children about creativity
Our emotional facilities aren’t helped by modern living
John Cleese’s secret process
There’s no such thing as a mistake
The importance of rehearsal
Resting for creativity
Links:
Creativity - John Cleese
Hare Brain, Tortoise Mind - Guy Claxton
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Jul 28, 2020 • 1h 5min
Beauty Pie: Meet The Forrest Gump Of Serial Entrepreneurs
Marcia Kilgore is a serial entrepreneur in the truest sense of the term. Not content with creating just one globally renowned brand, Marcia is responsible for Bliss Spa, Soap and Glory, FitFlop, Soaper Duper and now Beauty Pie. But how did she become Queen of Startups?Bliss Spa, her first startup in NYC, saw her give facials to Demi Moore, Courtney Love, Christy Turlington, Bette Midler and Calvin Klein to name drop but a few regulars. She sold this to world leader in luxury products LVMH, before turning her hand a couple of years later to Soap and Glory. From there she founded FitFlop, Soaper Duper and now Beauty Pie, an exclusive buyers club for luxury beauty products, without the luxury beauty bullshit.“I love the part of a business where you're really struggling to figure something out and it's really hard and you're solving real problems and really moving that dial every day and able to create new things. But when it sort of gets masked out and it's not about creating new things for customers anymore and you get too far away from it and it's charts and spreadsheets, that's not really my thing.”Rather than discuss just one of these behemoths, Marcia is incredibly candid about all of them, talking about the genesis of each, her entrepreneurial journey and the mistakes she’s made along the way. “There usually comes a time in my businesses where people say, ‘Oh, you've got to stop doing customer interface, you've got to stop doing the copywriting, you’ve got to stop doing the naming of the products’. And actually, that's what I do better than other people. So I shouldn't stop doing the part that I love doing. That was, I suppose the mistake that I've made in the past.”We chat about:
What set her on her entrepreneurial path
That urban legend about Jean-Claude Van Damme
How LVMH wooed her
Stopping your brand getting watered down
Learning to deal with the big companies
Lifting the lid on the beauty industry
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Jul 21, 2020 • 1h 4min
Basecamp: The One Stop Shop For Remote Working
DHH, creator of Ruby on Rails and CTO at Basecamp, discusses remote working, the evolution of Basecamp, the transition to remote work, and the importance of HR management and work-life balance.

Jul 14, 2020 • 54min
Pleo: The Startup That Became A Major European Company
Jeppe Rindom, co-founder and CEO of Pleo, transitioned from management consulting to revolutionizing financial management in Europe. He shares the journey of starting Pleo, focusing on tackling workplace issues and building a strong company culture. Jeppe emphasizes the significance of trust in financial data handling while navigating the challenges of securing funding and adapting leadership styles. The discussion also highlights the importance of personal happiness at work and Pleo’s future plans for growth and employee empowerment.